本課程旨在讓學生對零售業務的關鍵管理運營有基本的了解，為日常零售運營做好準備。 
 

This programme is designed to enhance the skills of individuals working in the fashion industry, particularly in the areas of retailing, buying, and merchandising. It is also ideal for those aspiring to start their own fashion brands or those with no prior experience in fashion. Participants will gain insights into the structure of the global fashion market, trend research, buying functions, range planning, sales analysis, and profit management. The course includes real-life examples and a store visit exercise to provide practical, hands-on experience.
 

The programme aims to enhance the concepts and skills for modern marketers who wish to improve their job performances. Using real-world examples from various industries, participants will learn how big data and artificial intelligence transform marketers from reactive to proactive planners.

The programme aims to enhance the concepts and skills for modern marketers who wish to improve their job performances. Participants will learn the concepts and tools of digital marketing, understand the successful cases in growth hacking marketing, and employ digital growth tools to maximize marketing performance.

在疫情期間，消費者在網上購物習慣大幅增長。對線上零售商來說建立有效的電子商務營運非常重要，這可以直接改善其消費者體驗和增加公司盈利。本課程旨在為學生提供電子商務營運和管理的基礎知識，包括電子商務概念、商務策略和營運。它還為學生提供電子商務安全和營運知識，包括線上支付設定、庫存管理、物流和訂單執行。
 

本課程旨在研究數碼消費者的行為意圖，並研究全渠道零售戰略營銷，以增加消費者體驗。。
 

本課程旨在強調以客戶為中心在零售中的重要性，並教導學生提供客戶服務時的知識和技能。他們還將學習如何建立長期消費者關係，並提高購物體驗和滿意度。
 

本課程旨在培養學生的自我管理、人際管理和團隊管理技能，並為他們擔任行銷經理做好準備。
 

本課程旨在為學生從心理學角度來評估廣告的有關知識。