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專業實踐學科主題 - 媒體與傳播

微證書是根據個人節奏、時間和興趣的個人化學習計劃,課程以技能為基礎及以專業為導向。適合任何希望推進事業發展、提升技能、轉換職業,甚至只是追求興趣的人。以下是 “媒體與傳播”主題的課程。更多主題和課程詳情請參閱此處

本課程以體育評述專業作為引旨,由行內資深體育評述人和傳媒工作者擔任導師,目標是透過講解及實習,訓練學員的說話、評述技巧和分析、表達能力。
PT
開課日期 待定
修業期 8個星期
課程費用 HK$5700

The programme is designed to give students an understanding of the methodologies and issues in engaging the public in science. It aims to explore the role played by culture and media in science communication and discuss ways to deliver content and utilise technology and digital media to facilitate effective communication of science to different audiences.  [We are delighted to have a guest speaker who will share with you some insights on science communication. To learn more about the speaker and the topic, please click on the image on the right hand side.]

PT
Start To be advised
Duration 30 hours
Fee HK$7,500
In this mediated network society, use of media increasingly becomes an essential part of people’s everyday life. The media are therefore strategically employed as pedagogical tool by the teaching profession. This programme purposes to critically review the historical and contemporary development of media as a pedagogical tool. By evaluating different forms of media content, it applies principles and concepts related to media literacy for instructional and teaching purposes. The programme equips students with media professional knowledge with a view to assessing teaching effectiveness of media literacy classes.
PT
Start To be advised
Duration 36 hours
Fee HK$10,000
This programme aims to develop an appreciation of the complex interplay between the media and urban areas in contemporary world. City imaging is nowadays supplemented and constructed by exposure to visual media rather than by direct sense experience of urban realms. The examination of how the media enhance individuals to mentally organise their own sensory experience of cities is thus the focus of the programme. Through evaluation of concepts and skills in the representation of cityscapes, the process of constructing written and visually-based narratives about the potential of places will be discussed.

 
PT
Start To be advised
Duration 36 hours
Fee HK$10,000
This programme examines the various ways in which globalisation processes are impacting media practices and representations. Key theoretical concepts and debates on media globalisation will be covered, with application to a range of global media examples and texts, including elements of popular culture and trends in new media. The developments in communications and transmission formats that have resulted from media globalisation will also be evaluated in order to delineate how audience identities are being constructed and shaped by these transnational and intercultural productions and processes.
PT
Start To be advised
Duration 36 hours
Fee HK$10,000
The programme is designed specifically for practitioners in the media and creative industries and the objective is to enhance their understanding of the legal issues that are relevant to their day-to-day activities and business operations. To create an immersive learning experience, a lively and engaging teaching approach will be adopted to encourage students to actively contribute to discussions throughout the programme. Real-case examples are used where appropriate to give students a practical understanding of how legal concepts apply in real-world scenarios.

Students who have no prior training in law and are now working in the media and creative industries or running their own media platforms will benefit most from the programme.
Start 04 MAY 2024 (SAT)
Duration 30 hours
Fee HK$7,500

 

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