市場營銷學 - 零售，時裝及奢侈品品牌管理

This programme is designed to enhance the skills of individuals working in the fashion industry, particularly in the areas of retailing, buying, and merchandising. It is also ideal for those aspiring to start their own fashion brands or those with no prior experience in fashion. Participants will gain insights into the structure of the global fashion market, trend research, buying functions, range planning, sales analysis, and profit management. The course includes real-life examples and a store visit exercise to provide practical, hands-on experience.
 

This Postgraduate Diploma is designed to provide opportunities for practitioners in the luxury goods and services business to develop the knowledge, international perspective and managerial skills required to enhance their company’s competitiveness, innovative capabilities and brand reputation. This programme also helps students acquire analytical skills to pursue a career in the luxury business sector.

The programme is designed for enthusiastic beginners who are interested to discover and learn about the fine watchmaking industry. It requires no specific background knowledge of the industry. Students will be introduced to the fine watchmaking industry, the stories behind fine watches along with the technical particularities and craftsmanship skills surrounding their creation.

 

本課程透過了解奢侈品的歷史、文化及市場分析，讓學員明白各類奢侈品的特色和品牌，分析其收藏價值、行業趨勢和前瞻。透過教授相關的知識和實例分享，學員能夠因應家族辦公室的高端客戶需要，策劃更佳的奢侈品買賣和投資。