如何建立你的數碼推廣及媒體事業? - 香港大學專業進修學院
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最新消息活動預告

08
9月 2020
(星期二)

如何建立你的數碼推廣及媒體事業?

活動系列
CBF LIVE with U Series
主辦單位
College of Business and Finance | 數碼及社交媒體推廣, 營銷傳播及品牌

感謝各位熱烈參與!

以上活動經已圓滿結束,敬請密切留意學院稍後活動。

活動重温

日期及時間
2020年9月8日 (星期二)17:15 - 18:00
地點
Facebook & YouTube 直播
費用
免費
講者
鍾廣德先生 王嘉訓先生
鍾廣德先生

鍾廣德先生

As the Managing Director of PHD Media Hong Kong, Clement leads the business growth strategy, products, talent, and the value proposition for PHD. PHD is known globally as an innovator in communications planning and buying across broadcast, print, digital, mobile, social, and emerging media. Having been with the agency since its inception in Hong Kong 12 years ago, Clement has been an integral part of building its digital integration, business growth for the agency, and leading his teams to deliver award-winning work for clients. Clement started his career as a media planner at DDB Hong Kong. He spent most of his early career in China, leading a team to set up the OMD Guangzhou office and then joined Zenith media Shanghai to manage the Coca-Cola China AOR business. With over 20 years of experience working across multiple client categories such as food & beverage, FMCG, banking & finance, insurance, telecommunications, travel, automotive, Clement has a broad perspective of business issues and challenges, with a commitment to making a difference to all clients business.

王嘉訓先生

王嘉訓先生

Gary Wong is the Managing Director of OMD Hong Kong, part of Omnicom Media Group, one of the world’s largest media and communications networks. He oversees the talents, strategy, operations, growth, and the value proposition of OMD in Hong Kong. Gary Wong re-joined OMD in 2010 and took up the role of Managing Director in 2018 with a clear vision of building an agency of choice. OMD delivers data-led media solutions to grow clients’ business through consumer centric insights that combines innovation, creativity, empathy, and evidence to make Better decisions, faster on behalf of our clients. Under Gary’s leadership, OMD have received multiple Agency of The Year Honors from both Marketing and Campaign Magazine in Hong Kong and over 250 campaign awards including CANNES Lions, EFFIE and Festival of Media Global.

查詢
29107616 (ec.marketing@hkuspace.hku.hk)
相關課程
Executive Certificate in Professional Digital Media Selling Executive Certificate in Effective Digital Media Buying and Planning
CBF live with u iab logo

數碼科技的發展,為數碼廣告及媒體行業帶來不少轉變及新機遇。今次講座可以讓你了解更多行業趨勢;助你抓穩機遇,懂得如何裝備自己,在這日新月異的行業中一展所長。

擁有超過20年經驗的業內人士會與你分享:

- 數碼媒體行業生態及發展趨勢

- 入行所需知識及技能

- 不同崗位簡介及發展方向

- 成功案例分享

講座將透過Facebook及 YouTube直播進行。