大數據營銷策略 - 香港大學專業進修學院: Digital and Social Media Marketing, Retail, Fashion and Luxury Brand Management課程
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Marketing & Hospitality Digital and Social Media Marketing

Big Data for Marketing Decisions
大數據營銷策略

Course Code
MKTG9194
Application Code
1955-2848NW
Study mode
Part-time
Start Date
13 Nov 2021 (Sat)
Duration
1 day
Language
English
Course Fee
Course Fee : HK$1,800

Early Bird : HK$1,600 (application submitted on or before 10 Oct, 2021)

Alumni Rate : HK$1,600 (application must be submitted to enrollment centres)
Apply Now
Deadline on 27 Oct 2021 (Wed)
Enquiries
2867 8313
2861 0278

"The Power of Digital Marketing" Workshop Series
數碼營銷威力工作坊 

大數據營銷策略 Big Data for Marketing Decisions

Leveraging on the massive amounts of data that businesses collect, marketers can make data-centric decisions to gain significant competitive advantage over their less agile competitors.

Programme Details

  1. Big Data: current and upcoming trends
  2. Transform unstructured and raw data to structured and cleansed data
  3. Formulate marketing strategies from Big Data
  4. Data science: algorithms
  5. Data visualization
  6. Data-driven decision making
  7. KPI formation and assessment
  8. Case studies

Tutor

Mr. Vishwas Thakkar

Vishwas

Vishwas Thakkar is Founder and Head Digital Strategist at Concinnity, specializing in analytics, marketing automation and Search Engine Optimization. In his existing role he gives advice to clients from various industries like fitness, insurance, publishing, fashion, e-commerce, food & beverage etc regarding development and implementation of online marketing strategies, to achieve predefined objectives.


He is a post-graduate in Business Management and has bachelors in Engineering with majors in Information Technology. His prior experience as a software professional includes working with various investment banks including ABN AMRO, Merrill Lynch, Thomson Reuters, Morgan Stanley and RBS. This unique blend of exposure from IT, business consulting and the digital world puts him in a unique position to understand the challenges in digital marketing and make tactical, efficient and results driven strategies. 

 

數碼營銷通路– Digital Marketing Channels (詳情請按此)

內容營銷 – Content Marketing (詳情請按此)

移動營銷新面貌– Mobile Marketing (詳情請按此)

微信營銷實戰– WeChat Marketing (詳情請按此)​

搜索引擎優化 – Search Engine Optimization (詳情請按此)

大數據營銷策略 - Big Data for Marketing Decisions  (詳情請按此)

電子郵件營銷 - EDM Marketing (詳情請按此)

Facebook 企業管理平台 - Facebook Business Manager (詳情請按此)

Facebook營銷實戰 – Facebook Marketing (詳情請按此)

Google Ads 搜尋廣告 - Google Ads Platform (詳情請按此)

Google Analytics 網站數據分析 - Google Analytics (詳情請按此)

LinkedIn營銷實戰 - LinkedIn Marketing (詳情請按此)

 

Executive Certificate in Big Data and Artificial Intelligence Marketing
行政人員證書《大數據及人工智能營銷》

Executive Certificate in Growth Hacking and Data-Informed Marketing
行政人員證書《成長駭客及數據啟示營銷》

 

 

Big Data for Marketing Decisions Apply Online Now
Application Code 1955-2848NW
Start Date 13 Nov 2021 (Sat)
Time 10:00am - 5:00 pm (1-hour break)
Venue HKU SPACE Learning Center (Hong Kong Island)
Tutor Mr. Vishwas Thakkar
Apply Online Now

Class is held in computer lab

Course Fee
  • Course Fee : HK$1,800

    Early Bird : HK$1,600 (application submitted on or before 10 Oct, 2021)

    Alumni Rate : HK$1,600 (application must be submitted to enrollment centres)

Online Application Apply Now

Application Form Download Application Form

Enrolment Method
Payment Method
1. Cash, EPS, WeChat Pay Or Alipay

Course fees can be paid by cash, EPS, WeChat Pay or Alipay at any HKU SPACE Enrolment Centres.

2. Cheque Or Bank draft

Course fees can also be paid by crossed cheque or bank draft made payable to “HKU SPACE”. Please specify the programme title(s) for application and the applicant’s name.. You may either:

  • bring the completed form(s), together with the appropriate course or application fees in the form of a cheque, and any required supporting documents to any of the HKU SPACE enrolment centres;
  • or mail the above documents to any of the HKU SPACE Enrolment Centres, specifying  “Course Application” on the envelope.  HKU SPACE will not be responsible for any loss of payment sent by mail.
3. VISA/Mastercard

Applicants may also pay the course fee by VISA or Mastercard, including the “HKU SPACE Mastercard”, at any HKU SPACE enrolment centres. Holders of the HKU SPACE Mastercard can enjoy a 10-month interest-free instalment period for courses with a tuition fee worth a minimum of HK$2,000; however, the course applicant must also be the cardholder himself/herself. For enquiries, please contact our staff at any enrolment centres.

4. Online Payment

Online application / enrolment is offered for most open admission courses (course enrolled on first come, first served basis) and selected award-bearing programmes. Application fees and course fees of these programmes/courses can be settled by using "PPS by Internet" (not available via mobile phones), VISA or Mastercard. In addition to the aforesaid online payment channels, continuing students of award-bearing programmes, if their programmes offer online service, may also pay their course fees by Online WeChat Pay, Online Alipay and Faster Payment System (FPS). Please refer to Enrolment Methods - Online Enrolment  for details.

Notes

  • If the programme/course is starting within five working days, application by post is not recommended to avoid any delays. Applicants are advised to enrol in person at HKU SPACE Enrolement Centres and avoid making cheque payment under this circustance.
  • Fees paid are not refundable except under very exceptional circumstances (e.g. course cancellation due to insufficient enrolment), subject to the School’s discretion. In exceptional cases where a refund is approved, fees paid by cash, EPS, WeChat Pay, Alipay, cheque or PPS (for online payment only) will normally be reimbursed by a cheque, and fees paid by credit card will normally be reimbursed to the payment cardholder's credit card account.
  • In addition to the published fees, there may be additional costs associated with individual programmes. Please refer to the relevant course brochures or direct any enquiries to the relevant programme team for details.
  • Fees and places on courses cannot be transferrable from one applicant to another. Once accepted onto a course, the student may not change to another course without approval from HKU SPACE. A processing fee of HK$120 will be levied on each approved transfer.
  • Receipts will be issued for fees paid but HKU SPACE will not be repsonsible for any loss of receipt sent by mail.
  • For payment certification, please submit a completed form, a sufficiently stamped and self-addressed envelope, and a crossed cheque for HK$30 per copy made payable to "HKU SPACE" to any of our enrolment centres.