This programme aims to equip students with the principles and concepts of communication in the government relations areas. The threats and issues in the political and non-political contexts, the management of the key stakeholders such as political actors, policy-makers, opinion leaders and the strategies, planning & implementation of a political PR campaign will be discussed.

On completion of the programme, students should be able to

1.   evaluate the threats and issues in a public affairs context;
2. apply the tools and techniques of public affairs in political PR assignments;
3. measure and evaluate the public affairs process and performance;
4. build relations with government, policy makers, politicians, decision-makers, pressure groups and social advocacy leaders; 
5. design political PR plan for lobbying, election campaigning and community relations.

Syllabus

Basics
1.    Knowledge on government operation and public utilities

Political-sector PR
2.    Politician PR and election
3.    Public promotion, publicity and engagement
4.    Public consultation in action
5.    Political issue and crisis management

Non-Political-sector PR
6.    Public utilities PR
7.    Political relations building and advocacy
8.    Lobbying on legislation and public policies
9.    Handling heated public issues

Assessment

(1) A group project (2-3 students per group) with video-taped oral presentation (30 minutes plus 15-minute Q&A session) and a 3,000 words group written report; (2) An individual assignment of 1,000 words

Award

Students who have successfully completed the programme with at least 70% attendance will be awarded  “ Certificate for Module (Public Affairs and Political PR)” within the HKU system through HKU SPACE.

Remarks

This Certificate for Module is a module from the Postgraduate Diploma in Public Relations and Corporate Communication.

Application Code	2165-MC039A	-

Days / Time

• Wednesday, 6:45pm - 9:45pm

Venue

• Island East Campus

Course Fee

• Course Fee : HK$7,800 per programme

Applicants shall:

I) hold a bachelor’s degree awarded by a recognized institution and have 3 years of relevant work experience; or

2) have gained in the HKDSE Examination Level 3 in 5 subjects including English and Chinese Language and have 8 years of relevant work experience; or

3) have gained in the HKCEE grade D in 3 subjects, and Level 3 in English Language and Chinese Language and have 10 years of relevant work experience.

Applicants holding a bachelor degree must provide evidence of English proficiency (if the degree or equivalent qualification is from an institution where the language of teaching and assessment is not English) such as:

i. an overall band of 6.0 with no subtests lower than 5.5 in the IELTS; or

ii. a score of 550 in the paper-based TOEFL, or a score of 213 in the computer-based TOEFL, or a score of 80 in the internet-based TOEFL; or

iii. HKALE Use of English at Grade E; or

iv. HKDSE Examination English Language at Level 3; or

v. equivalent qualifications.

Applicants with other qualifications will be considered on individual merit.

• The CEF Institution Code of HKU SPACE is 100

CEF Courses
Certificate for Module (Public Affairs and Political PR) 證書(單元 : 公共事務及政治公關)
COURSE CODE 40C154971	FEES $7,800	ENQUIRY 3762-0868

	Continuing Education Fund This course has been included in the list of reimbursable courses under the Continuing Education Fund.
	Certificate for Module (Public Affairs and Political PR) This course is recognised under the Qualifications Framework (QF Level [6])

Application Form Download Application Form

Enrolment Method

Applicants should submit the filled HKU SPACE application form (SF26) with:

• copies of academic qualifications;
• resume;
• copy of HKID card/passport;
• cheque for course fee
   
• In Person
  To any of our enrolment centres (https://hkuspace.hku.hk/learning-centre); or
• By Post
  Mail to Ms Cherry Chow at Room 1109, Fortress Tower, 250 King's Road, North Point, Hong Kong, specifying “Course Application” on the envelope. 

Payment Method

1. Cash or EPS

Cash or EPS are accepted at any HKU SPACE Enrolment Centres.

2. Cheque or bank draft

Course fees can also be paid by crossed cheque or bank draft made payable to “HKU SPACE”. Please write the programme title(s)  and the applicant’s name on the back of the cheque. 

3. VISA/MasterCard

Course applicants, who are alumni and holders of HKU SPACE Mastercard, may enjoy a 10-month interest-free instalment period for courses of HK$2,000 and over. For enquiries, please contact our enrolment centres.

Notes

1. For general and short courses, applicants may be required to pay the course fee in cash or by EPS, Visa or Mastercard if the course is to start shortly.
2. Fees paid are not refundable except under very exceptional circumstances (e.g. course cancellation due to insufficient enrolment), subject to the School’s discretion. In exceptional cases where a refund is approved, fees paid by cash, EPS, cheque or online PPS will be reimbursed by a cheque; fees paid by credit card will be reimbursed to credit card account used for payment.
3. In addition to the published fees, there may be additional costs associated with individual programmes. Please refer to the relevant course brochures or direct any enquiries to the relevant programme teams for details.
4. Fees and places on courses are not transferrable. Once accepted onto a course, the student may not change to another course without approval from HKU SPACE. A processing fee of HK$120 will be levied on each approved transfer.
5. HKU SPACE will not be responsible for any loss of payment, receipt, or personal information sent by mail.
6. For additional copies of receipts, please submit a completed form, a sufficiently stamped and self-addressed envelope, and a crossed cheque for HK$30 per copy made payable to ‘HKU SPACE’ to any of our enrolment centres. Such copies will normally be issued at the end of a course.