The MSc Digital and Social Media Marketing programme is jointly offered by University of Plymouth and HKU SPACE.This programme will deliver a mix of new and best practice in contemporary digital and social media marketing, along with significant communications insight and strategic insight into the digital sector. This will benefit both business and non-business graduates who wants to move into a more digital role in their career and/or develop as digital marketing specialists.
 

The programme aims to produce graduates with:

• significant knowledge, understanding and skills in digital and social media marketing, to address current and future industry requirements, with a strong focus on social, economic and environmental responsibility;
• a range of transferable skills relevant to a career in digital and social media marketing, such as critical thinking, research and communications skills; and
• the ability to learn and work autonomously in the pursuit of creative and digital strategies and business solutions

The programme comprises 4 taught modules (30 credits each) plus  a capstone project (60 credits) and can be completed within 18 months.  Students will take up to two modules for each semester and the final  capstone project will take 6 months.

The programme will be taught and delivered solely at the HKU SPACE campus in Hong Kong.  All the four taught modules consists of 44 hours of lectures / tutorials to be delivered by HKU SPACE local tutors and managed by University of Plymouth module leaders.  However, for the capstone project, all students will be supvervised by academic staff based in Plymouth.

Application Code	2250-MK078A	Apply Online Now
Apply Online Now

Non-Local Higher and Professional Education (Regulation) Ordinance

This is an exempted course under the Non-local Higher and Professional Education (Regulation) Ordinance. It is a matter of discretion for individual employers to recognise any qualification to which this course may lead.

Marketing and Strategy

This module aims to develop essential knowledge and understanding of the role and implementation of marketing and strategy within organisations. Student are required to appropriate theories and models to the analysis of marketing and strategy related scenarios within organisations and propose appropriate actions, and develop an understanding of the cross-disciplinary, integrative nature of marketing and strategy that enables value creation for competitive advantage and the fulfilment of organizational objectives.

Digital Marketing

This module aims to facilitate knowledge and understanding of the full scope and complexity of digital marketing and its impact on other management disciplines . Students are required to critically reflect on the impact digital technology has on the field of marketing and what opportunities and threats arise as a result, and evaluate practical digital marketing solutions in terms of intangible (brand awareness, visibility, etc) and tangible (cost, ROI, etc.) benefits.

Digital Analytics and Marketing Research

The module aims to facilitate knowledge and understanding of the use of data and analytics applied to evaluating impacts on digital business and society more widely and to critique the techniques and technologies used for data and analytics in these contexts. Students are required to apply appropriate theories related to the leading edge of data and analytics in these contexts, prepare marketing research briefs and proposals, analyse and interpret marketing research data and draw actionable conclusions and appreciate the importance of professional marketing research and analytics ethics.

Social Media Theory and Practice

The module aims to facilitate knowledge and understanding of the full scope, complexity and application of social media in the workplace. Students are required to critique the relevant social media marketing concepts and theories in the context of consumers and users and reflect on the value of core concepts and theories of social media by organisations and businesses.

Capstone Project

This module aims to provide students with an opportunity to apply and demonstrate their knowledge and understanding of Digital and Social Media Marketing tools and techniques within the context of a significant project. Students are required to plan and design a project using relevant methodological approaches related to their area of study, and appraise current research, deploy specialist techniques and critically appraise results in order to advance knowledge through presenting findings in a project.

Classes will held on weekday evenings and weekends

Application Fee

HK$200 (Non-refundable)

Course Fee

• Total course fee : HK$118,000
  (HK$21,720 to HK$31,120 per module; and subject to annual change without prior notice)

Applicants should have:

(a)           a bachelor’s degree, awarded by a recognized institution, of at least second-class honours; OR

(b)           a professional qualification recognized as equivalent to a bachelor’s degree.

If the degree or equivalent qualification is from an institution where the language of teaching and assessment is not English, applicants shall provide evidence of English proficiency, such as:

               i.             an overall band of 6.5 or above in the IELTS with a minimum of 5.5 in any element; or

               ii.             an overall score of 90 or above in the TOEFL iBT; or

               iii.            HKDSE Examination English Language at Level 4 or above; or

               iv.            HKALE Use of English at Grade C or above; or

               v.             equivalent qualifications.

Applicants not meeting the standard set of criteria for admission will be assessed on individual merit.

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Application Form Download Application Form

Enrolment Method

Application Procedure:

In Person

Completed the application form and submit it with one set of the following documents together with application fee of HK$200 to any of the HKUSPACE enrollment centres.

·       Certified true copies* of full educational certificates and transcripts:

·       Photocopy of Hong Kong Identity Card*Certified true copies:

*Original certificates and transcripts together with the copies are required to be presented to any of HKIU SPACE enrollment centres for verification.

The University of Plymouth

The University of Plymouth is renowned for high quality, internationally-leading education, research and innovation.
 
With a mission to Advance Knowledge and Transform Lives, Plymouth is a top 50 research university ( Research Fortnight Research Power League Table 2014),with clusters of world class research across a wide range of disciplines including marine science and engineering, medicine, robotics and psychology. A three-time winner of the Queen’s Anniversary Prize for Higher and Further Education, the University continues to grow in stature and reputation.
 
It has a strong track record for teaching and learning excellence, and has one of the highest numbers of National Teaching Fellows of any UK university. With over 19,000 students, and a further 9,500 studying for Plymouth degree at partner institutions in the UK and around the world, and over 130,000 alumni pursuing their chosen careers globally, it has a growing global presence.
 
The mission of Plymouth Business School is to put business ready graduates on the path to a successful career and happy life. With a focus on learning by doing through live briefs, experiential education and students as active researchers the lecturers are dedicated to building resilience, decision making and leadership capabilities in our studnets.
 
Staff within the Tourism and Hospitality teaching team also undertake exciting and innovative research covering such subjects as: genocide heritage; tourism and crime prevention; tourism employability; and the development of tourism and heritage related narratives. Plymouth staff have also published articles in top-rated tourism journals such as the Annals of Tourism Research and Tourism Management.”

The Guardian recently voted Plymouth University as one of the top 20 providers of tourism courses in the UK.

Plymouth has been ranked 14th overall out of 45 by the Guardian University Guide 2018: League Table for Hospitality, Events and Tourism and 12th out of 49 overall by the Sunday Times University Guide 2014: Hospitality, Leisure, Recreation and Tourism. The Complete University Guide 2014 ranked the programme 12th place out of 60 for Hospitality, Leisure, Recreation & Tourism.

Plymouth shortlisted for University of the Year 2012

In 2012, University of Plymouth was shortlisted for one of the most coveted and prestigious awards in the national higher education sector. The institution has been named among six finalists for the University of the Year accolade, in the annual Times Higher Education Awards. It was nominated for Entrepreneurial University of the Year – for a third successive time – and in the Business School of the Year category.