問卷設計與數據分析 - 香港大學專業進修學院: Statistics課程
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Technology, Aviation, Engineering & Sciences Statistics

Questionnaire Design and Data Analysis
問卷設計與數據分析

Course Code
GESC9018
Application Code
1970-1010NW
Study mode
Part-time
Start Date
25 Feb 2022 (Fri)
Duration
10 weeks
Language
Cantonese (supplemented with English)
Course Fee
HK$4000
Apply Now
Deadline on 28 Jan 2022 (Fri)
Enquiries
2975 5697
3104 9137

This course is designed to provide basic knowledge on the design of questionnaire and the commonly used statistical techniques for analysis of survey data and should be useful for those who employ questionnaire survey as a research methodology.

This is a 30-hour course designed to provide basic knowledge on the design of questionnaire and the commonly used statistical techniques for analysis of survey data. This course is intended to give a holistic view of the topics below and in a less technical manner. Emphasis will be put on the applications of the techniques. Examples on questionnaires, reporting of survey results and the use of commonly available computer software will be illustrated. Those who employ questionnaire survey as a research methodology will find this course helpful.

Questionnaire design: initial considerations; clarifying concepts; determining question types, format and sequence; pretesting the questionnaire; administering the questionnaire.

Sampling approaches and considerations: the sampling process (defining the target population, choosing the sampling frame, selecting the sampling method, probability sampling); determining sample size; implementing the sampling plan

Measurement and scaling: what is a concept? Measurement in business research; how to measure concepts; types of scales ( nominal, ordinal, interval, ratio); frequently used measurement scales; practical decisions when developing scales; criteria for assessing scales (reliability, the Cronbach’s alpha, validity); how to develop a scale.

Basic data analysis techniques: data preparation (screening, editing, dealing with missing data, coding, transformation and entering data); descriptive statistics (frequency distribution, histograms, bar charts, pie-charts, the normal distribution, measures of central tendency, measures of dispersion); outliers.

Testing hypotheses: understanding hypothesized relationships (sample statistics versus population parameters, type I and type II errors); hypothesis testing (choosing the appropriate statistical technique, other considerations in hypothesis testing, single group hypothesis testing); multiple group hypothesis testing (chi-square test for contingency table, t-test, and 1-way analysis of variance).

Correlation and regression:types of relationships between variables (presence, nature of relationships, direction, strength of association); variable relationships and co-variation; correlation analysis (Pearson bivariate correlation, practical significance of the correlation coefficient, measurement scales and correlation); statistical techniques and data analysis; simple regression analysis; multiple regression analysis (statistical versus practical significance, multicollinearity and multiple regression).

Other multivariate techniques:exploratory factor analysis (deriving factors, number of factors); interpreting factors (example of factor analysis). Example with analyses using SPSS will be given.

Application Code 1970-1010NW Apply Online Now
Start Date 25 Feb 2022 (Fri)
Apply Online Now

Days / Time
  • Friday, 7:00pm - 10:00pm
Duration
  • Course dates (10 meetings) are tentative and subject to change:
    25 Feb 2022;
    4, 11, 18, 25 Mar 2022;
    1, 8, 22, 29 Apr 2022;
    6 May 2022
Venue
  • Kowloon East Campus
    28 Wang Hoi Road, Kowloon Bay, Kowloon (Exit B, Kowloon Bay MTR Station) - to be confirmed
Tutor
  • Mr. LEUNG Kam To Dominic Savio
Course Fee
  • Course Fee : HK$4000

Online Application Apply Now

Application Form Download Application Form

Enrolment Method
Payment Method
1. Cash, EPS, WeChat Pay Or Alipay

Course fees can be paid by cash, EPS, WeChat Pay or Alipay at any HKU SPACE Enrolment Centres.

2. Cheque Or Bank draft

Course fees can also be paid by crossed cheque or bank draft made payable to “HKU SPACE”. Please specify the programme title(s) for application and the applicant’s name.. You may either:

  • bring the completed form(s), together with the appropriate course or application fees in the form of a cheque, and any required supporting documents to any of the HKU SPACE enrolment centres;
  • or mail the above documents to any of the HKU SPACE Enrolment Centres, specifying  “Course Application” on the envelope.  HKU SPACE will not be responsible for any loss of payment sent by mail.
3. VISA/Mastercard

Applicants may also pay the course fee by VISA or Mastercard, including the “HKU SPACE Mastercard”, at any HKU SPACE enrolment centres. Holders of the HKU SPACE Mastercard can enjoy a 10-month interest-free instalment period for courses with a tuition fee worth a minimum of HK$2,000; however, the course applicant must also be the cardholder himself/herself. For enquiries, please contact our staff at any enrolment centres.

4. Online Payment

Online application / enrolment is offered for most open admission courses (course enrolled on first come, first served basis) and selected award-bearing programmes. Application fees and course fees of these programmes/courses can be settled by using "PPS by Internet" (not available via mobile phones), VISA or Mastercard. In addition to the aforesaid online payment channels, continuing students of award-bearing programmes, if their programmes offer online service, may also pay their course fees by Online WeChat Pay, Online Alipay and Faster Payment System (FPS). Please refer to Enrolment Methods - Online Enrolment  for details.

Notes

  • If the programme/course is starting within five working days, application by post is not recommended to avoid any delays. Applicants are advised to enrol in person at HKU SPACE Enrolement Centres and avoid making cheque payment under this circustance.
  • Fees paid are not refundable except under very exceptional circumstances (e.g. course cancellation due to insufficient enrolment), subject to the School’s discretion. In exceptional cases where a refund is approved, fees paid by cash, EPS, WeChat Pay, Alipay, cheque or PPS (for online payment only) will normally be reimbursed by a cheque, and fees paid by credit card will normally be reimbursed to the payment cardholder's credit card account.
  • In addition to the published fees, there may be additional costs associated with individual programmes. Please refer to the relevant course brochures or direct any enquiries to the relevant programme team for details.
  • Fees and places on courses cannot be transferrable from one applicant to another. Once accepted onto a course, the student may not change to another course without approval from HKU SPACE. A processing fee of HK$120 will be levied on each approved transfer.
  • Receipts will be issued for fees paid but HKU SPACE will not be repsonsible for any loss of receipt sent by mail.
  • For payment certification, please submit a completed form, a sufficiently stamped and self-addressed envelope, and a crossed cheque for HK$30 per copy made payable to "HKU SPACE" to any of our enrolment centres.