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What is Mixology? Mixology is a term for mixing drinks or bartending, and a mixologist is a title for a bartender or bar chef. Thus, mixology is about the art and craft of mixing drinks and the mixologist is the professional who practises it.
This programme is designed to provide a sound introduction to mixology and it is suitable for those who are interested to broaden their cocktail knowledge and the craft of cocktail. Students will be introduced to the main styles and categories of cocktails, spirits, liqueurs and their defining characteristics, as well as the classic and modern cocktail recipes. Through demonstrations and self-practice, students can choose appropriate bar tools, garnishes, and ingredients to craft their own cocktails in classes and eventually enhance their cocktail crafting techniques. A bar visit in the hotel will be arranged to get students familiar with the real operating environment of a bar. Thus, this programme prepares students to develop their interests to be mixologists for both social and work purposes.
1.) Learning materials in English
2.) Different cocktails for tasting
3.) Cocktail crafting experience
4.) 3-hour Cocktail Bar visit
Course fee (Year 2): HK$31,000
PROGRAMME OBJECTIVES
The programme aims to produce graduates who are broadly informed about all aspects of the nature and operation of the hospitality industry and its inter-relationship with the broader social, cultural and economic context. Graduates are able to display originality and inventiveness, and are capable of independent and entrepreneurial thinking. This programme also imparts an in-depth knowledge of the theoretical and technical aspects of management of a variety of hospitality industry business operations to students; and they are nurtured to have customer-focused mindset and cross-cultural skills and knowledge to work in multi-cultural environments.
(*The tuition fee is reviewed annually and is subject to change without prior notice.)
PROGRAMME OBJECTIVES
The programme aims to provide a broad overview of the structure of the live entertainment, festival and event industry and meet the continuing professional development needs of people who are currently or intend to work in the live entertainment industry, in festival and event management, private and public agencies. The programme’s emphasis is on live entertainment, festivals and events as a business and its marketing strategies, programming, operations, budgeting, facility management, and so on.(*The tuition fee is reviewed annually and is subject to change without prior notice.)
PROGRAMME OBJECTIVES
The programme aims to meet the continuing professional development needs of people who are currently working in the M.I.C.E. industry, in event management, advertising and public agencies, or for those who have career aspirations in the M.I.C.E. and Event Management fields. This programme aims to introduce students a wide range of skills and techniques in event planning, promotion, operation and management. Students will learn how to collaborate with different stakeholders in relation to event venues, event facilities, food and beverage, marketing communication, and event technology.
(*The tuition fee is reviewed annually and is subject to change without prior notice.)
PROGRAMME OBJECTIVES
The programme aims to introduce an expanding field of customer experience management in the travel and tourism industry. Customer experience has become a critical differentiator in today’s competitive market environment, tourism and travel service companies can strengthen their brand preference and improve customer loyalty and satisfaction through valued and memorable customer interactions. This programme imparts an in-depth knowledge and understanding of guest relationship management, cross-cultural management, and people management in a variety of tourism and travel service business operations to students.
(*The tuition fee is reviewed annually and is subject to change without prior notice.)
