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本課程以媒體及文化研究作重點，以跨學科角度，讓學生學習傳播與文化的關係。課程不單旨在增強學生的溝通能力，還希望透過課堂討論，讓學生了解文化背景、媒體發展，如何影響傳播方法、流行與消費文化、生活模式以至性別及族群等身份建構過程。
 

媒體及文化分析深造文憑旨在培養學生對媒體及文化機構、意識形態及政策，以及它們與社會及經濟現實的關係的批判性理解。本課程為學生認識媒體、視覺、社會文化及經濟提供了紮實的基礎，讓他們能夠於媒體及文化研究、創意產業、媒體管理及廣告等範疇作進一步學習。

本課程旨在培養學生對品牌傳播的理解，以及使用數碼媒體來實現品牌目標的技能。本課程通過實務作業、專題研習、寫作報告、口頭滙報、測驗，讓學生了解並掌握專業品牌傳播的寫作技巧、數碼攝影和視頻製作及編輯原理，設計適當的傳播策略，以有效建立一個獨特的品牌形象。
 

This programme aims to develop an appreciation of the complex interplay between the media and urban areas in contemporary world. City imaging is nowadays supplemented and constructed by exposure to visual media rather than by direct sense experience of urban realms. The examination of how the media enhance individuals to mentally organise their own sensory experience of cities is thus the focus of the programme. Through evaluation of concepts and skills in the representation of cityscapes, the process of constructing written and visually-based narratives about the potential of places will be discussed.

 

This programme examines the various ways in which globalisation processes are impacting media practices and representations. Key theoretical concepts and debates on media globalisation will be covered, with application to a range of global media examples and texts, including elements of popular culture and trends in new media. The developments in communications and transmission formats that have resulted from media globalisation will also be evaluated in order to delineate how audience identities are being constructed and shaped by these transnational and intercultural productions and processes.

The main objective of this programme is to introduce students to the dominant perspectives in media and cultural studies, and thus to help them develop the study of media and cultural institutions, ideologies and policies as part of social and economic reality. At the core of the programme is a set of selected scholarly readings that will provide students with an opportunity to review and criticise contesting theories and approaches to the understanding of media and cultural systems and contents in the academic field. The readings and class discussions will be synthesised through a number of presentations and written assignments.

In this mediated network society, use of media increasingly becomes an essential part of people’s everyday life. The media are therefore strategically employed as pedagogical tool by the teaching profession. This programme purposes to critically review the historical and contemporary development of media as a pedagogical tool. By evaluating different forms of media content, it applies principles and concepts related to media literacy for instructional and teaching purposes. The programme equips students with media professional knowledge with a view to assessing teaching effectiveness of media literacy classes.

The main objective of this programme is to introduce students to the key theories, thinking and debates surrounding new media studies. This programme will also contextualise the social functions and cultural meanings of digital/ new media technologies and their changes in different social and historical environments. The programme will encourage students to explore different forms of new media experiences and participations, and equip students with practical digital media production skills by designing, producing and publishing creative new media projects.