This programme provides a firm foundation to equip you with knowledge and skills in developing brand strategies and managing brands in a multi-cultural market environment. It also prepares you for higher education at degree level and career advancement in brand management in a competitive market environment.

The rapid development in digital technology and new social media massively reshaped the advertising industry and the public relations (‘PR’) practices and communications.  This programme is a fast track to equip executives in marketing, advertising or PR with new knowledge and skills in digital advertising, psychology in advertising, social media, consumer behaviour, and multimedia writing, etc., in order to enhance their market competitiveness.

The Professional Diploma in Social Media and Digital Marketing Programme is to equip those marketing practitioners or executives without an academic marketing qualification with practical marketing knowledge including strategic marketing planning, consumer behaviour, basic Google analytics, social media and digital marketing, and public relations. Upon completion of the programme, students will be able to handle marketing tasks to achieve the business goals.

The rapidly aging society in Hong Kong and the pharma landscape connectivity among Hong Kong, Taiwan and China have created significant business opportunities for pharmaceutical products and medical devices. To help marketing and sales executives of the pharmaceutical and medical device industries capture the growing business and face the fierce competition in the market, HKU SPACE has introduced the Professional Diploma in Marketing for Pharmaceutical Industries to equip them with a solid foundation of knowledge and skills for success in the field.