This programme provides a firm foundation to equip you with knowledge and skills in developing brand strategies and managing brands in a multi-cultural market environment. It also prepares you for higher education at degree level and career advancement in brand management in a competitive market environment.

The rapid development in digital technology and new social media massively reshaped the advertising industry and the public relations (‘PR’) practices and communications.  This programme is a fast track to equip executives in marketing, advertising or PR with new knowledge and skills in digital advertising, psychology in advertising, social media, consumer behaviour, and multimedia writing, etc., in order to enhance their market competitiveness.

社交媒體及數碼市場學專業文憑課程旨在裝備那些沒有營銷學術資格的營銷從業人員或高管，使其具備實用的營銷知識，包括戰略營銷規劃、消費者行為、基本的Google分析、社交媒體和數碼營銷，以及公共關係。完成課程後，學生將能夠處理營銷任務，實現業務目標。