社交媒體及數碼市場學專業文憑課程旨在裝備那些沒有營銷學術資格的營銷從業人員或高管，使其具備實用的營銷知識，包括戰略營銷規劃、消費者行為、基本的Google分析、社交媒體和數碼營銷，以及公共關係。完成課程後，學生將能夠處理營銷任務，實現業務目標。
 

Digital and social media revolution has transformed the marketing industry. The Advanced Diploma in Digital and Social Media Marketing is designed to equip you with the latest marketing knowledge and practices in digital, social media, mobile marketing, search engine optimization (SEO), search engine marketing (SEM), content and video marketing, market analytics, etc. The programme also prepares you for further education at degree level and career advancement.

This Postgraduate Diploma is both vocationally and academically oriented to provide opportunities for marketing professionals and general business practitioners to upgrade their knowledge and skills in digital and social media marketing to cope with the challenges and dynamics of the changing market as well as to articulate to Master's degree programmes with credit exemption.

本課程旨在為學生提供社交媒體和數位營銷分析方面的基本知識。學員能親自動手參與及運用相關技術和工具，建立數據策略，藉此培養學員的策略思維，有效地使用數位和社群媒體營銷分析的技能。
 

本課程側重於實踐，設計，規劃數字社交媒體行銷活動。