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Jun 2017
(Sat)
Market-driven Innovation in Brief
- Event of
- Open SPACE 2017
- Subject
- Innovative Marketing
Thanks for your participation!
The above event has been completed successfully. Please look forward to the upcoming events.
- Date & time
- 03Jun 2017 (Sat)14:00 - 15:00 Free
- Venue
- Room 309, 3/F, Admiralty Centre, 18 Harcourt Road, Hong Kong (access via the shopping arcade escalators through Exit A, Admiralty MTR Station)
- Speaker
-
- Mr Henry Ma, Former Director, Materials Innovation of FOSSIL Group (a US listed global company)
Mr Henry Ma, Former Director, Materials Innovation of FOSSIL Group (a US listed global company)
Mr Ma has around 20 years of professional work experience with a few global science companies (such as GE, DuPont, and 3M) in leading cross-functional teams in Asia Pacific for market-driven innovation and technology commercialization across different industries. Academically he holds a MSc degree from the University of Hong Kong (HKU) and an MBA degree from the University of Cambridge.
- Enquiry
- 2520 4609
- Relevant Programmes
- Remarks
Language - Cantonese
Five key topics will be shared by the speaker:
- Innovation for Market Needs,
- Collaborations for Open Innovation,
- Strategic Marketing for R&D Commercialization,
- Collaborative Innovation Framework,
- Hong Kong's Innovation System
Innovation is an essential pillar for sustainable growth in today’s fast-changing marketspace. “Market-driven Innovation” is a transformative approach to guide R&D and new product development from outside-in perspective (instead of inside-out) based on market needs (including customers’ unspoken needs and latent needs). This approach enables innovation organizations (in enterprises, universities, and research institutes) to “Do Right Things” (strategic direction) and then “Do Things Right” (effective execution) for achieving growth mission via strategic marketing process and collaborative innovation framework within the Hong Kong’s innovation system.
The School may make available related programme information material at the seminar.
The School reserves the right to alter or modify the schedule of the event if necessary or expedient.
