Business & Management Digital Business Management

The programme aims to equip current and potential business leaders and senior managers with the knowledge and competencies to lead the business and use big data and predictive analytics to enhance decision-making. The programme has two major foci: firstly, on knowledge about the major business management functions within an organisation; and secondly, on skills to develop analytical insights for business planning and decision-making through data analytics.
 

The programme aims to equip current and potential business leaders and senior managers with the knowledge and competencies to lead the business and artificial intelligence transformation of organisations. The programme has two major foci: firstly, on knowledge about the major business management functions within an organisation; and secondly, on leadership skill to lead an organisation through business and artificial intelligence transformation in an increasingly changing environment.
 

A part-time top-up degree programme aims to ensure that students will develop a broad understanding of the complex, diverse and dynamic business environment for management. The programme curriculum is both international and practical in it contents. Students will acquire management skills as well as intellectual capability that enable them to perform effectively as a practicing manager. Thus, enhances their employability and facilitate career management.

This programme aims to provide students with a solid foundation in business studies covering general management theories and practices.  It is designed to equip students with an analytical problem-solving approach in business management.  The inclusion of topical studies in Hong Kong’s business environment will enable students to learn about the emerging issues arising in the society that affect business decisions.

The programme consists of 3 streams*:

1. Business Management;

2. Digital Business Management; and  

3. Applied Business Psychology.

* Choices of streams is applicable for students admitted from July 2020 term only.

The programme aims to provide participants with the practical knowledge of decision-making with a data-driven approach.  It will help to improve their understanding of data and emerging technology concepts, to communicate more effectively with technical staff and interpret data resources for better business decisions.

This programme aims to ensure that students develop a broad understanding of the diverse, complex and dynamic nature of management. The programme curriculum is both international and practical in its content. Students will acquire management skills as well as intellectual capabilities that will enable them to perform effectively as managers, thus enhancing their employability and facilitating their careers in management.