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What's Happening Events

08
Jun 2024
(Sat)

企業傳訊面面觀及公共事務超越拆彈思維 - 得話語權,得天下 !

Event of
Open SPACE 2024
Subject
Social Sciences

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Date & time
08Jun 2024 (Sat)15:45 - 16:45
Type of Event
In-person Attendance
Venue
Room 612, United Learning Centre, 95 Queensway, Hong Kong
Fee
Free
Speaker
  • 關玉群女士 (香港大學專業進修學院課程主任及導師)

關玉群女士

在從傳訊轉向高等教育領域之前,關女士曾任TBWA\博報堂的董事總經理,擁有超過28年的品牌管理,企業傳訊經驗。 Renée 憑藉其職業生涯早期的電視節目製作知識,以及隨後在多家跨國傳訊集團(包括上海Nitro Group、Publicis Hong Kong 和Asatsu-DK)中擔任高管職務,成為業內備受尊敬的媒體傳訊專家之一。她服務過的品牌包括東風日產汽車、聯合利華、三菱汽車、惠普、索尼愛立信、柯達和萬寶路、香港賽馬會和英皇鐘錶珠寶等。 Renée 也曾擔任許多重要專案的品牌策略顧問,包括中國天津的 CBD 開發專案;國泰航空的品牌重塑和維他奶國際的宣傳。

Enquiry
37620851/ 37620868 (media_comm@hkuspace.hku.hk)
Relevant Programmes
Postgraduate Diploma in Public Relations and Corporate Communication Postgraduate Certificate in Public Relations and Corporate Communication Certificate for Module (Crisis and Reputation Management) Certificate for Module (Public Affairs and Political PR) Certificate for Module (Political Psychology) Certificate for Module (China's Foreign Policy and Relations)
moreRelevant Programmes

在今天互聯網及社交媒體普及的年代,私⼈企業、公營機構以⾄政府部⾨,在企業傳訊的範疇同樣⾯對嶄新的機遇與挑戰。機構可以運⽤傳統媒體和新媒體等各種渠道,與各持份者進⾏溝通、互動,藉此建⽴互信,達⾄建⽴及維持良好的機構形象和聲譽。反之,若機構未能及時了解和應對持份者的訴求,隨時會引發嚴重的公關災難。

Language: Cantonese

 

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