FAQs 
Login Success What's Happening Events
Jun 2026
(Sat)
AI-Driven Cross-Border Brand Marketing and Practical Amazon Strategies
- Event of
- Open SPACE 2026
- Subject
- Brand Management, Luxury Branding and Fashion Marketing
- Date & time
- 06Jun 2026 (Sat)15:45 - 16:45
- Type of Event
- Hybrid (In-person & Online Attendance)
- Venue
- Room 315, 3/F, Admiralty Centre, 18 Harcourt Road, Admiralty, HK (access via the shopping arcade escalators through Exit A, Admiralty MTR Station)
- Online Platform
- HKU SPACE YouTube Channel
- Fee
- Free
- Speaker
-
- Mr John Chin
Mr John Chin
With over 20 years of experience in e-commerce, Mr Chin has been turning data into sales since 2005 and now focus on transforming AI into automation. His career began in hospitality (AHLEI) and IT (BCIT), with service-oriented mindset and technical discipline. Mr Chin Specialises in Amazon US operations and had guided startup brands from scratch, mastering product research, PPC, and supply chain management. Mr Chin recently earned certification in AI with Python (CS50, Harvard University), which unvieled a new chapter of blending bridge traditional e-commerce with modern AI automation. Mr Chin also designed tools using Python and Streamlit to automate SEO, generate content, and analyze Market trends 最新市場熱話, helping businesses stay competitive in a rapidly evolving digital landscape. His expertise spans AI implementation—LLM integration, workflow automation, and scripting—alongside training and education for businesses and students eager to master digital selling.
- Enquiry
- 2867 8499 (alex.so@hkuspace.hku.hk)
E-commerce and B2C markets are essentially demand-driven models. Brand and product development should not rely on subjective judgment or blind guessing, but instead be based on market data, search intent, consumer reviews, and real demand analysis. In the AI era, the core logic of cross-border brand marketing and e-commerce operations lies in how to leverage data analysis, consumer insights, GEO (Generative Engine Optimization), Amazon platform strategies, and basic AI tools to formulate brand growth plans with practical value.
Language: Cantonese
The School may make available related programme information material at the seminar.
The School reserves the right to alter or modify the schedule of the event if necessary or expedient.
