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Blockchain Technology for Digital Marketers

Course Code
MKTG9218
Application Code
2055-2307NW
Study mode
Part-time
Start Date
To be advised
Duration
6 hours
Language
English
Course Fee
Course Fee : HK$1,800

Early Bird : HK$1,600 (application submitted on or before 12 Oct, 2022)

Alumni Rate : HK$1,600 (application must be submitted to enrollment centres)
Deadline on 26 Oct 2022 (Wed)
Enquiries
2867 8313
2861 0278
cmmarketing@hkuspace.hku.hk
How to Apply
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How to Apply

Highlights

This workshop introduces the disruptive technology of blockchain to digital marketers. Implementing blockchain technology in marketing can provide the following value for your business and clients, including improved security and privacy, cheaper advertising, access to consumer data, and alternate payment systems.

Programme Details

Programme Details

  • Blockchain technology explained.
  • Introduction to NFT and cryptocurrencies.
  • Understanding blockchain usage in cryptocurrencies and NFTs.
  • Blockchain technology in digital marketing for:  improved security and privacy, cheaper advertising, access to consumer data, and alternate payment systems.
  • Blockchain applications in: influencer marketing, digital advertising, and loyalty programmes.
  • Myths and misconceptions

Days / Time

  • Saturday, 10:00am - 5:00pm - Students who attend the class will be awarded a Statement of Attendance by HKU SPACE.

Venue

  • HKU SPACE Learning Center (Hong Kong Island)

Tutor :  Mr. Vishwas Thakkar

vishwas

Vishwas Thakkar is Founder and Head Digital Strategist at Concinnity, specializing in analytics, marketing automation and Search Engine Optimization. In his existing role he gives advice to clients from various industries like fitness, insurance, publishing, fashion, e-commerce, food & beverage etc regarding development and implementation of online marketing strategies, to achieve predefined objectives.


He is a post-graduate in Business Management and has bachelors in Engineering with majors in Information Technology. His prior experience as a software professional includes working with various investment banks including ABN AMRO, Merrill Lynch, Thomson Reuters, Morgan Stanley and RBS. This unique blend of exposure from IT, business consulting and the digital world puts him in a unique position to understand the challenges in digital marketing and make tactical, efficient and results driven strategies. 

 

 

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數碼營銷通路– Digital Marketing Channels (詳情請按此)

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微信營銷實戰– WeChat Marketing (詳情請按此)​

搜索引擎優化 – Search Engine Optimization (詳情請按此)

Application Code 2055-2307NW -

Class Details

Class is held in computer lab.

Fee

Course Fee
  • Course Fee : HK$1,800

    Early Bird : HK$1,600 (application submitted on or before 12 Oct, 2022)

    Alumni Rate : HK$1,600 (application must be submitted to enrollment centres)

Entry Requirements

Age 18 or above.

Apply

Application Form Download Application Form

Enrolment Method
Payment Method
1. Cash, EPS, WeChat Pay Or Alipay

Course fees can be paid by cash, EPS, WeChat Pay or Alipay at any HKU SPACE Enrolment Centres.

2. Cheque Or Bank draft

Course fees can also be paid by crossed cheque or bank draft made payable to “HKU SPACE”. Please specify the programme title(s) for application and applicant’s name. You may either:

  • bring the completed form(s), together with the appropriate course or application fees in the form of a cheque, and any required supporting documents to any of the HKU SPACE enrolment centres;
  • or mail the above documents to any of the HKU SPACE Enrolment Centres, specifying “Course Application” on the envelope. HKU SPACE will not be responsible for any loss of personal information and payment sent by mail.
3. VISA/Mastercard

Applicants may also pay the course fee by VISA or Mastercard, including the “HKU SPACE Mastercard”, at any HKU SPACE enrolment centres. Holders of the HKU SPACE Mastercard can enjoy a 10-month interest-free instalment period for courses with a tuition fee worth a minimum of HK$2,000; however, the course applicant must also be the cardholder himself/herself. For enquiries, please contact our staff at any enrolment centres.

4. Online Payment

Online application / enrolment is offered for most open admission courses (enrolled on first come, first served basis) and selected award-bearing programmes. Application fees and course fees of these programmes/courses can be settled by using "PPS by Internet" (not available via mobile phones), VISA or Mastercard. In addition to the aforesaid online payment channels, new and continuing students of award-bearing programmes with available online service, they may also pay their course fees by Online WeChat Pay, Online Alipay or Faster Payment System (FPS). Please refer to Enrolment Methods - Online Enrolment  for details.

Notes

  • If the programme/course is starting within five working days, application by post is not recommended to avoid any delays. Applicants are advised to enrol in person at HKU SPACE Enrolment Centres and avoid making cheque payment under this circumstance.

  • Fees paid are not refundable except under very exceptional circumstances (e.g. course cancellation due to insufficient enrolment), subject to the School’s discretion. In exceptional cases where a refund is approved, fees paid by cash, EPS, WeChat Pay, Alipay, cheque, FPS or PPS by Internet will be reimbursed by a cheque, and fees paid by credit card will be reimbursed to the credit card account used for payment. 

  • In addition to the published fees, there may be additional costs associated with individual programmes. Please refer to the relevant course brochures or direct any enquiries to the relevant programme team for details.
  • Fees and places on courses cannot be transferrable from one applicant to another. Once accepted onto a course, the student may not change to another course without approval from HKU SPACE. A processing fee of HK$120 will be levied on each approved transfer.
  • HKU SPACE will not be responsible for any loss of payment, receipt, or personal information sent by mail.
  • For payment certification, please submit a completed form, a sufficiently stamped and self-addressed envelope, and a crossed cheque for HK$30 per copy made payable to “HKU SPACE” to any of our enrolment centres.
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