Certificate for Module (Hotel Revenue Management Analytics) (CEF) - HKU SPACE: Hospitality & Tourism Management courses
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Hospitality, Tourism & Events Hospitality & Tourism Management

Certificate for Module (Hotel Revenue Management Analytics)
證書 (單元:酒店收益管理分析)

CEF Reimbursable Course

CEF Reimbursable Course

New Course
Course Code
HT014A
Application Code
2055-HT014A

Study mode
Part-time
Start Date
09 Nov 2022 (Wed)
Duration
10 weeks
Language
English
Course Fee
HK$9,000 per programme
(*The tuition fee is reviewed annually and is subject to change without prior notice.)
Apply Now
Deadline on 08 Oct 2022 (Sat)
Enquiries
28678408
28610278
How can you benefit from HKU SPACE 's revenue management programme?

(1) Practical syllabus content and reinforcement of academic knowledge
Course content is structured with relevant case examples and scenario-based discussion to train future hospitality leaders.
This 30-hour programme is suitable for hotel/ hospitality top and middle management practitioners, such as:
-General managers
-Revenue managers
-Room division / Reservation managers
-Corporate executives
-Food and beverage managers
-Hospitality practitioners
-The general public who aspire to join the hotel, restaurant, and catering fields

(2) Train as a professional analytic hospitality executive
==> enhance competitiveness in job search +
==> strengthen job knowledge and skillset +
==> apply in the workplace immediately
= Career advancement

(3) Experienced teacher
Ms DiDi Chan has over 20 years of hotel revenue management experience in different 5-star luxury hotels in Hong Kong (over 500 rooms capacities) and served as an integral part of the hotel management team responsible for leading the hotels’ e-commerce, revenue optimization and accomplishing competitive market share positioning to the properties. She has also taken the active leadership in strategic planning, marketing and budgetary.

(4) Financial Assistance:
This course has been included in the list of reimbursable courses under the Continuing Education Fund (CEF).

Hotel revenue management analytics is cross-functional and cross-disciplinary. Revenue management is key to hotel business because hotel room has fixed capacity, perishable inventory, and time-variable demand. The team of reservation and front desk departments in hotels needs to learn the principles of revenue management regarding how to apply pricing and length-of-stay tools, manage overbooking, forecast demand, and measure the revenue management performance.  Successful revenue management strategies hinge on the ability to forecast demand and to control room availability and length of stay. This practical knowledge also needs to disseminate and communicate to those working in other hotel departments, so that they can collaborate together towards the overall pricing strategies to maximize profitability.
 

PROGRAMME OBJECTIVE

This programme aims to prepare students such as general managers, revenue and finance managers, operations, sales, marketing and other hospitality practitioners to become a better analytic hospitality executive and succeed in this highly competitive and unpredictable hospitality landscape. This programme builds on the fundamental principles of pricing and revenue management to give students effective analytical tools and techniques to make strategic hotel pricing decisions, so as to elevate and fine-tune their approach to price manipulation, length of stay, demand and inventory control. Students will learn how to interpret and analyze various types of hotel industry data, evaluate revenue opportunities and make strategic decisions for sustained profitability based upon the analysis, benchmarking and performance reports.

INTENDED LEARNING OUTCOME

  1. Discuss and evaluate the importance of data analytics in hotel revenue management;

  2. Explain how to increase revenue by adapting prices to different market segments and fluctuating demand;

  3. Critically analyse the hotel’s data and evaluate how analytics drive profitable and sustainable hotel performance; and

  4. Review the revenue management system and assess the revenue management unit’s cross-departmental collaboration with other business units

target STUDENTS

  1. revenue and finance managers and directors, and other hospitality professionals responsible for improving the financial performance of their organizations;
  2. front desk managers, night auditors, and sales and marketing analysts who want to take on more responsibility for enhancing profitability in their properties;
  3. hotel industry professionals such as general managers, corporate staff, and departmental managers;
  4. those who aspire to hospitality management positions and need a solid foundation of revenue concepts.

Programme Structure

This 9-credit programme will have 30 face-to-face lecture hours, and it includes some practical analytical exercises and case studies on revenue management in hotels.

Some of the key topics are outlined as follows:

1.   Key concepts of hotel revenue management
       - Evolution and importance of revenue management in hotel
       - Terminilogy, glossary and metrics of revenue management

2.   Data analytics and hotel revenue management system
       - Data analytics: data collection, analysis and management
       - Productive use of data visualization tools

3.   Market segmentation and price optimization
       -  Customer decision making processes and booking behaviour
       -  Market trend and competitor analysis

4.   Price sensitivity and pricing decisions
       - Measure demand sensitivity to price changes
       - Data analysis tools for forecasting and decision-making
       - Channel management

5.   Advanced analytics in revenue management
       - Types of revenue analytics: descriptive, diagnostic, predictive & prescriptive analytics 
       - Business insights: From reactive to proactive decision making]

6.   Cross-departmental collaboration on revenue management 
       - The art of pricing communication strategies
       -  Effective communication and cooperation with other internal stakeholders

7.   Revenue Management Assessment
       - Insights from benchmarking and performance reports
       - Issues and challenges in hotel revenue management

ASSESSMENTS

Two individual assessments (50% each) composing of short questions and case studies

AWARD

On satisfactory completion of the programme, the Certificate for Module (Hotel Revenue Management Analytics) will be awarded within the HKU system through HKU SPACE.

Teacher Profile:
1
 

Ms Didi Chan

Specialties

  • Revenue & Profit Optimization
  • E-Commerce Diversification
  • Systems and Inventory Control 
  • Strategic Planning
  • Training & Development
  • Finance, Budget, Forecast
  • Pre-opening Project & Taskforce Management

Selected Experiences

  • Having the revenue management analytics experience in cross-functional and cross-disciplinary teams, with active leadership in strategic planning, marketing and budgetary processes
  • Thriving comprehensive pricing, inventory control management and revenue SOP framework to enhance performance effectiveness
  • Managing the Training & Development of a 15-member Revenue, Distribution and Reservations team in a 5-star hotel with 500 room capacities.  
  • Performing as a revenue leader in a regional taskforce and pre-opening projects for a high-end luxury hotel 
Application Code 2055-HT014A Apply Online Now
Apply Online Now

TENTATIVE TIMETABLE

Session Date Time Room
1 09/11/2022 (Wed) 7:00pm - 10:00pm TBC
2 16/11/2022 (Wed) 7:00pm - 10:00pm TBC
3 23/11/2022 (Wed) 7:00pm - 10:00pm TBC
4 30/11/2022 (Wed) 7:00pm - 10:00pm TBC
5 07/12/2022 (Wed) 7:00pm - 10:00pm TBC
6 14/12/2022 (Wed) 7:00pm - 10:00pm TBC
7 21/12/2022 (Wed) 7:00pm - 10:00pm TBC
8 28/12/2022 (Wed) 7:00pm - 10:00pm TBC
9 04/01/2023 (Wed) 7:00pm - 10:00pm TBC
10 11/01/2023 (Wed) 7:00pm - 10:00pm TBC

 

MEDIUM OF INSTRUCTION

English

DURATION

30 hours / 10 Weeks (Normal)

VENUE

HKU SPACE Learning Centres
 

Applicants shall:

(i)  hold a relevant bachelor’s degree awarded by a recognized university or equivalent; or
(ii)  hold a relevant Associate Degree / Higher Diploma or equivalent, and have at least 2 years of related work experience.

Applicants with other qualifications will be considered on individual merit.

Course Fee
  • HK$9,000 per programme
    (*The tuition fee is reviewed annually and is subject to change without prior notice.)
  • The CEF Institution Code of HKU SPACE is 100
CEF Courses
Certificate for Module (Hotel Revenue Management Analytics)
證書(單元:酒店收益管理分析)
COURSE CODE 43C13667A FEES $9,000 ENQUIRY 2867-8408
Continuing Education Fund Continuing Education Fund
This course has been included in the list of reimbursable courses under the Continuing Education Fund.

Certificate for Module (Hotel Revenue Management Analytics)

  • This course is recognised under the Qualifications Framework (QF Level [5])

Online Application Apply Now

Application FormDownload Application Form
Application Form

Enrolment Method
Payment Method
1. Cash, EPS, WeChat Pay Or Alipay

Course fees can be paid by cash, EPS, WeChat Pay or Alipay at any HKU SPACE Enrolment Centres.

2. Cheque Or Bank draft

Course fees can also be paid by crossed cheque or bank draft made payable to “HKU SPACE”. Please specify the programme title(s) for application and the applicant’s name.. You may either:

  • bring the completed form(s), together with the appropriate course or application fees in the form of a cheque, and any required supporting documents to any of the HKU SPACE enrolment centres;
  • or mail the above documents to any of the HKU SPACE Enrolment Centres, specifying  “Course Application” on the envelope.  HKU SPACE will not be responsible for any loss of payment sent by mail.
3. VISA/Mastercard

Applicants may also pay the course fee by VISA or Mastercard, including the “HKU SPACE Mastercard”, at any HKU SPACE enrolment centres. Holders of the HKU SPACE Mastercard can enjoy a 10-month interest-free instalment period for courses with a tuition fee worth a minimum of HK$2,000; however, the course applicant must also be the cardholder himself/herself. For enquiries, please contact our staff at any enrolment centres.

4. Online Payment

Online application / enrolment is offered for most open admission courses (course enrolled on first come, first served basis) and selected award-bearing programmes. Application fees and course fees of these programmes/courses can be settled by using "PPS by Internet" (not available via mobile phones), VISA or Mastercard. In addition to the aforesaid online payment channels, continuing students of award-bearing programmes, if their programmes offer online service, may also pay their course fees by Online WeChat Pay, Online Alipay and Faster Payment System (FPS). Please refer to Enrolment Methods - Online Enrolment  for details.

Notes

  • If the programme/course is starting within five working days, application by post is not recommended to avoid any delays. Applicants are advised to enrol in person at HKU SPACE Enrolement Centres and avoid making cheque payment under this circustance.
  • Fees paid are not refundable except under very exceptional circumstances (e.g. course cancellation due to insufficient enrolment), subject to the School’s discretion. In exceptional cases where a refund is approved, fees paid by cash, EPS, WeChat Pay, Alipay, cheque or PPS (for online payment only) will normally be reimbursed by a cheque, and fees paid by credit card will normally be reimbursed to the payment cardholder's credit card account.
  • In addition to the published fees, there may be additional costs associated with individual programmes. Please refer to the relevant course brochures or direct any enquiries to the relevant programme team for details.
  • Fees and places on courses cannot be transferrable from one applicant to another. Once accepted onto a course, the student may not change to another course without approval from HKU SPACE. A processing fee of HK$120 will be levied on each approved transfer.
  • Receipts will be issued for fees paid but HKU SPACE will not be repsonsible for any loss of receipt sent by mail.
  • For payment certification, please submit a completed form, a sufficiently stamped and self-addressed envelope, and a crossed cheque for HK$30 per copy made payable to "HKU SPACE" to any of our enrolment centres.