Social SciencesMedia & Communication
Certificate for Module (Media and Popular Culture)
- Course Code
- Application Code
- QF Level
- Study mode
- Start Date
- To be advised
- 12 weeks
- Course Fee
This programme will focus on key debates on popular culture and cultural consumption in relation to the media. Issues of pleasure, politics, meaning and value will be raised in connection with a range of cultural forms. Situated historically in the twentieth century, the programme analyses the development of mass culture as a socio-economic form, and as a term emerging in relation to other media forms, such as Hollywood movies, television programmes, music, art, print and new media. A range of theoretical perspectives will inform the analysis. The consumption of popular culture is addressed through recent ethnographic and qualitative work on audiences.
QF Level: 6
QR Registration No.: 19/000088/L6
Validity Period: from 01 Feb 2019 to on-going
Intended Learning Outcomes
On completion of the certificate for module, students should be able to
- critically analyse the ways in which popular culture contributes to experiences and perceptions of daily life;
- critically review the processes in the production and consumption of popular culture texts;
- identify politicised and ideological constructions within popular culture texts;
- critically review and apply a range of scholarly debates and theoretical approaches in the analysis of popular cultural texts.
1. Studying and Theorising Popular Culture
- Introduction: Approaches to the Study of Popular Culture
- Globalisation and Popular Culture
- Postmodernism: Theory and its relation to Popular Culture and late capitalism
- Tabloid Culture
- Advertising and Consumer Culture
- Cyberculture and Social Media: Facebook, Instagram, Twitter, Snapchat
2. Representations in Popular Culture
- (Post)Feminism and Popular Culture
- Popular Culture and representations of ‘difference’ - Sexuality
- Popular Culture and representations of ‘difference’ – Race, Culture and Ethnicity
- Popular Culture and Representations in New Media: Netflix, YouTube, online games
- Popular Culture and Leisure – Hollywood, Sports and Music
- Conclusion: Critical Media Literacy
|Application Code||1670-DP109A||Apply Online Now|
|Apply Online Now|
Days / Time
- Saturday, 2:00pm - 5:00pm
To complete the programme, students are required to achieve 80% attendance of the programme and pass all the assignment. A Certificate for Module (Media and Popular Culture) will be awarded within the HKU system through HKU SPACE to those who have successfully completed the programme.
Lectures (24 hours):
As a critique-based programme, a lecture-preview reading assignment is given for each lecture. It consists of a small portion of the reading that will serve as a quick yet crucial introduction to the lecture. Students are required to do the reading before the lecture.
Tutorial Discussions (12 hours):
In tutorial, students will be asked to form small groups to discuss, critically examine and present an assigned topic, as well as working on an extended research project. Before each tutorial, students are required to finish assigned readings (usually two book chapters and/or a journal article) and to do extensive individual research after class. The tutorial allows students to engage in peer discussions, to develop critical and analytical skills. Students will explore a variety of skills in analysing images and media texts.
Written assignment (40%) + Group oral presentation (60%)
1. (a) hold a bachelor’s degree in areas of Humanities, Social Sciences, IT or Business, or equivalent,
awarded by a recognised institution;
(b) (i) hold a sub-degree or higher diploma awarded by a recognised institution; and
(ii) have two years of recognised professional experience;
2. obtain a score of 6.5 in IELTS (no band less than 6.0), or equivalent (for those graduated from institutions where English is not the medium of instruction).
Applicants with other qualifications will be considered on individual merit.
- Course Fee : HK$10,000
Online Application Apply Now
Application Form Download Application FormEnrolment Method
HKU SPACE provides 24-hour online application and payment service for students to make enrolment for most open admission courses (courses enrolled on first come, first served basis) and selected award-bearing programmes via the Internet. Applicants may settle the payment by using either PPS, VISA or Mastercard online.
Complete the online application form
Applicant may click the icon on the top right hand corner of the programme/course webpage to make online application, and then follow the instructions to fill in the online application form.
Some programmes/courses may be admitted by selection, and may require applicants to provide electronic copy of any required documents (e.g. proof of qualification) as indicated on the programme/course webpage. Only file format in doc, docx, jpg and pdf are supported.
Make Online Payment
Pay the programme/course fees by either using:
PPS via Internet - You will need a PPS account and a PPS Internet password. For information on how to open a PPS account and how to set up a PPS Internet password, please visit http://www.ppshk.com.
Credit Card Online Payment - Course fees can be paid by VISA or Mastercard including the “HKU SPACE Mastercard”.
To know more about online enrolment and payment, please refer to the user guide of Online Enrolment and Payment:
In Person / Mail
For first time enrolment
Applicants must provide all the required information on the application form and any additional information as required after the intial application assessment. Otherwise the School may not be able to process the admission/enrolment further.
- For first come, first served short courses, complete the Application for Enrolment Form SF26 and bring or post the completed form(s), together with the appropriate application/course fee(s) and any required supporting documents to any of the HKU SPACE enrolment centres.
- Award-bearing and professional courses may require other information. Forms are usually available at the enrolment centres or on request from programme staff. Bring or post the completed form(s), together with the appropriate application/course fee(s) and any required supporting documents to any of the HKU SPACE enrolment centres.
For continuing enrolment in the same course
In person or by post
- The standard ‘Enrolment/Payment Slip’ is designed for students of award-bearing programmes or remaining programmes in a suite of programmes requiring continuing enrolment and it applies to most programmes.
- Students should complete the “Enrolment/Payment Slip” which will be made available by relevant programme staff and return the slip to any HKU SPACE enrolment centre or post it to the relevant programme staff with appropriate fee payment.
If you are in doubt about the procedures, please check the individual course details, or contact our programme staff or enrolment centres.
Please note the followings for programme/course enrollment:
- Applicants should not leave the online application idle for more than 10 minutes. Otherwise, applicants must restart the application process.
- Only S-MILES and Early Bird Discount are supported in Online Applicants (Application). To enjoy other types of discount, please visit one of our enrolment centres.
- During the online application process, asynchronous application and payment submission may occur. Successful payment may not guarantee successful application. In case of unsuccessful submission, our programme staff will contact you shortly.
- Applicants are reminded that they should only apply for the same programme/course once through counter or online application.
- For online enrolment, payment confirmation page would be displayed after payment has been made successfully. In addition, a confirmation email would also be sent to your email account. You are advised to keep your payment confirmation for future enquiries.
- Fees paid are not refundable except as statutorily provided or under very exceptional circumstances (e.g. course cancellation due to insufficient enrolment).
- If admission is by selection, the official receipt is not a guarantee that your application has been accepted. We will inform you of the result as soon as possible after the closing date for application. Unsuccessful applicants will be given a refund of programme/course fee if already paid.
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1. Cash or EPS
Cash or EPS are accepted at any HKU SPACE Enrolment Centres.
2. Cheque or bank draft
Course fees can also be paid by crossed cheque or bank draft made payable to “HKU SPACE”. Please write the programme title(s) and the applicant’s name on the back of the cheque. You may either:
- in person by submitting the payment, completed form(s), and required supporting documents to any of our enrolment centres; or
- by mailing the above documents to any of our enrolment centres, specifying “Course Application” on the envelope.
Course applicants, who are holders of HKU SPACE Mastercard, can enjoy a 10-month interest-free instalment period for courses of HK$2,000 and over. For enquiries, please contact our enrolment centres.
4. Online payment
Online payment for short courses (first come, first served) and selected award-bearing programmes is available using PPS, VISA or Mastercard. Please refer to the Online Services page on the School website.
- For general and short courses, applicants may be required to pay the course fee in cash or by EPS, Visa or Mastercard if the course is to start shortly.
- Fees paid are not refundable except under very exceptional circumstances (e.g. course cancellation due to insufficient enrolment), subject to the School’s discretion. In exceptional cases where a refund is approved, fees paid by cash, EPS, cheque or online PPS will be reimbursed by a cheque; fees paid by credit card will be reimbursed to credit card account used for payment.
- In addition to the published fees, there may be additional costs associated with individual programmes. Please refer to the relevant course brochures or direct any enquiries to the relevant programme teams for details.
- Fees and places on courses are not transferrable. Once accepted onto a course, the student may not change to another course without approval from HKU SPACE. A processing fee of HK$120 will be levied on each approved transfer.
- HKU SPACE will not be responsible for any loss of payment, receipt, or personal information sent by mail.
- For additional copies of receipts, please submit a completed form, a sufficiently stamped and self-addressed envelope, and a crossed cheque for HK$30 per copy made payable to ‘HKU SPACE’ to any of our enrolment centres. Such copies will normally be issued at the end of a course.
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