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Healthcare, Sport and Wellness Sports, Exercise and Recreation Management

Certificate for Module (Sports Innovation and Artificial Intelligence)
證書 (單元 : 體育創新與人工智能)

Course Code
Application Code

Study mode
Start Date
08 May 2023 (Mon)
Next intake(s)
To Be Confirmed
30 hours
Course Fee
Deadline on 24 Apr 2023 (Mon)
2587 3155
2807 2054
How to Apply
**Update on HKU SPACE Vaccine Pass and Campus Access (Phase Three from 31 May 2022)**

The programme aims to describe the latest services and products in the sports technology market and provide students with advanced knowledge of the innovation process and management within the sports industry.

Students should develop their understanding of the concept of Artificial Intelligence, and how it could be applied to the sports industry. In this programme, students should also gain an insight of the traditional and latest revenue models that are applicable in the sports industry.   

Duration of Study

Students can complete the programme in 3 months (Part-time). Classes will be conducted on weekday evenings.

Teaching Mode

The medium of instruction is English.

Programme Intended Learning Outcome

On completion of the programme, students should be able to

1. evaluate the essential revenue models and streams within the sports industry;

2. analyse the latest innovative services and products within the sports industry;    

3. examine the key stages of the innovative process within the sports industry; 

4. apply the concept of Artificial Intelligence in the sports industry.


Outlook of the sports market/industry  

- Revenue models in the sports industry (sponsorship, media rights, merchandising and others).

Overview of the current sports innovation trends (sport analytics, wearables in sports, smart stadiums, blockchains in sport)

Overview of the sports innovation process

- Innovation process stages

Commercial and legal implications of the sports innovation (Legal structure of the sports innovation companies; Intellectual Property in Sports).

AI Applications in the Sports Industry

- AI Referee

- Player performance

- Match predictions

AI Concepts, terminology, application areas, and ethical aspects Decision Trees

Introduction to Machine Learning (ML)

- Supervised learning

- Unsupervised learning


Assessment include individual written assignment.


To complete the programme, students are required to achieve 70% attendance of the programme and pass all the assignments. Upon successful completion, students will be awarded the Certificate for Module (Sports Innovation and Artificial Intelligence) within the HKU system through HKU SPACE.

Application Code 2085-HS205A -

Applicants shall hold a bachelor’s degree in one of the following areas: sport, management, business, technology, or
 any other relevant area awarded by a recognized institution.

If the degree or equivalent qualification is from an institution where the language of teaching and assessment is not English, applicants shall provide evidence of English proficiency, such as:

  1. an overall band of 6.0 or above with no sub scores lower than 5.5 in the IELTS; or
  2. a score of 550 or above in the paper-based TOEFL, or a score of 213 or above in the computer-based TOEFL, or a score of 80 or above in the internet-based TOEFL; or
  3. HKALE Use of English at Grade E or above; or
  4. HKDSE Examination English Language at Level 3 or above; or
  5. equivalent qualifications.

Applicants with other qualifications will be considered on individual merit.

Application Fee

HK$150 (Non-refundable)

Course Fee
  • Course Fee : HK$7000

Application Form Download Application Form

Enrolment Method

In Person / Mail

For first time enrolment

  1. For first come, first served short courses, complete the Application for Enrolment Form SF26 and bring or post the completed form(s), together with the appropriate application/course fee(s) and any required supporting documents to any of the HKU SPACE enrolment centres.

  2. Award-bearing and professional courses may require other information. Forms are usually available at the enrolment centres or on request from programme staff. Bring or post the completed form(s), together with the appropriate application/course fee(s) and any required supporting documents to any of the HKU SPACE enrolment centres.

Checklist of Application Documents

  1. Application for Enrolment Form SF26; AND
  2. Application fee: HK$150 (non-refundable)
  3. Certificate and supporting document (e.g. Academic qualification, professional certification, etc.)


Payment Method

Credit Card

In Person

Applicants may pay the course fee by VISA or Mastercard, including the “HKU SPACE Mastercard”, at any HKU SPACE enrolment centres. For enquiries, please contact our staff at any enrolment centres.

Cheque Or Bank Draft

In Person/Mail

Course fees can also be paid by crossed cheque or bank draft made payable to “HKU SPACE”. Please specify the programme title(s) for application and the applicant’s name. You may either:

  • bring the completed form(s), together with the appropriate course or application fees in the form of a cheque, and any required supporting documents to any of the HKU SPACE enrolment centres;
  • or mail the above documents to any of the HKU SPACE Enrolment Centres, specifying  “Course Application” on the envelope.  HKU SPACE will not be responsible for any loss of payment sent by mail.