Engineering and Science Statistics
Questionnaire Design and Data Analysis
- Course Code
- Application Code
- Study mode
- Start Date
- To be advised
- 10 weeks
- Cantonese, suppl with English
- Course Fee
This course is designed to provide basic knowledge on the design of questionnaire and the commonly used statistical techniques for analysis of survey data and should be useful for those who employ questionnaire survey as a research methodology.
This is a 30-hour course designed to provide basic knowledge on the design of questionnaire and the commonly used statistical techniques for analysis of survey data. This course is intended to give a holistic view of the topics below and in a less technical manner. Emphasis will be put on the applications of the techniques. Examples on questionnaires, reporting of survey results and the use of commonly available computer software will be illustrated. Those who employ questionnaire survey as a research methodology will find this course helpful.
Questionnaire design: initial considerations; clarifying concepts; determining question types, format and sequence; pretesting the questionnaire; administering the questionnaire.
Sampling approaches and considerations: the sampling process (defining the target population, choosing the sampling frame, selecting the sampling method, probability sampling); determining sample size; implementing the sampling plan
Measurement and scaling: what is a concept? Measurement in business research; how to measure concepts; types of scales ( nominal, ordinal, interval, ratio); frequently used measurement scales; practical decisions when developing scales; criteria for assessing scales (reliability, the Cronbach’s alpha, validity); how to develop a scale.
Basic data analysis techniques: data preparation (screening, editing, dealing with missing data, coding, transformation and entering data); descriptive statistics (frequency distribution, histograms, bar charts, pie-charts, the normal distribution, measures of central tendency, measures of dispersion); outliers.
Testing hypotheses: understanding hypothesized relationships (sample statistics versus population parameters, type I and type II errors); hypothesis testing (choosing the appropriate statistical technique, other considerations in hypothesis testing, single group hypothesis testing); multiple group hypothesis testing (chi-square test for contingency table, t-test, and 1-way analysis of variance).
Correlation and regression:types of relationships between variables (presence, nature of relationships, direction, strength of association); variable relationships and co-variation; correlation analysis (Pearson bivariate correlation, practical significance of the correlation coefficient, measurement scales and correlation); statistical techniques and data analysis; simple regression analysis; multiple regression analysis (statistical versus practical significance, multicollinearity and multiple regression).
Other multivariate techniques:exploratory factor analysis (deriving factors, number of factors); interpreting factors (example of factor analysis). Example with analyses using SPSS will be given.
|Application Code||1970-1010NW||Apply Online Now|
|Start Date||25 Feb 2022 (Fri)|
|Apply Online Now|
Days / Time
- Friday, 7:00pm - 10:00pm
- Course dates (10 meetings) are tentative and subject to change:
25 Feb 2022;
4, 11, 18, 25 Mar 2022;
1, 8, 22, 29 Apr 2022;
6 May 2022
Kowloon East Campus
28 Wang Hoi Road, Kowloon Bay, Kowloon (Exit B, Kowloon Bay MTR Station) - to be confirmed
- Mr. LEUNG Kam To Dominic Savio
- Course Fee : HK$4000
Online Application Apply Now
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HKU SPACE provides 24-hour online application and payment service for students to apply to selected award-bearing programmes and to enrol in most open admission courses (courses enrolled on a first come, first served basis) via the Internet. Applicants may settle the payment by using either "PPS by Internet" (not available via mobile phones), VISA or Mastercard online. Online WeChat Pay, Online AliPay and Faster Payment System (FPS) are also available for continuing enrolment in the same programme, if online service is offered.
For first time enrolment
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[Download Enrolment Form SF26]
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For continuing enrolment in the same programme
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Applicants may also pay the course fee by VISA or Mastercard, including the “HKU SPACE Mastercard”, at any HKU SPACE enrolment centres. Holders of the HKU SPACE Mastercard can enjoy a 10-month interest-free instalment period for courses with a tuition fee worth a minimum of HK$2,000; however, the course applicant must also be the cardholder himself/herself. For enquiries, please contact our staff at any enrolment centres.
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