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商業及管理
發掘商業及管理的科目
商業及管理
頂尖的管理及人力資源人才是各個行業及不論公司規模都渴望爭奪的。我們提供一連串有關管理學以及人力資本領導力方面的課程，著重學術水平的提升和專業技巧的運用。
回應政府發展創新行業的舉措以及近年發展蓬勃的初創及創業文化，我們開發了一些課程幫助有志創業的人士及行政人員運用合適策略達致運籌帷幄的局面。
在供應鏈管理方面，我們設計了一系列強調實用性的課程，特別為有興趣從事或已工作於本地或國際物流業務之人士而設。
商業及管理課程
5 項結果
- 排序方式
- 課程名稱
This programme is designed for those wishing to pursue a range of careers in the private and public sectors.
The Bachelor of Arts (Hons) Marketing programme provides students with a thorough knowledge and understanding of both the philosophy and functions of integrated marketing communications and brand management. Students will develop core marketing skills such as analysing consumer behaviour, designing market strategy, developing effective integrated marketing communications plan and formulating advertising and public relations strategies. Students will learn to recognise and respond to the complexities of modern global business environment with a sense of social responsibility.
FT
Start 01 SEP 2026 (TUE)
Duration 12 months
This programme is designed for those wishing to pursue a range of careers in the private and public sectors.
The Bachelor of Arts (Hons) Marketing and Management programme aims to provide students with a thorough knowledge and understanding of both the philosophy and functions of marketing. It also aims to help students acquire up-to-date management practice and experience, develop core marketing and management skills such as designing market strategy and developing persuasive communications.
FT
Start 01 SEP 2026 (TUE)
Duration 12 months
This programme aims to ensure that students develop a broad understanding of the diverse, complex and dynamic nature of management. The programme curriculum is both international and practical in its content. Students will acquire management skills as well as intellectual capabilities that will enable them to perform effectively as managers, thus enhancing their employability and facilitating their careers in management.
FT
Start 22 SEP 2026 (TUE)
Duration 18 months
You will acquire a wide range of knowledge associated with the major functional areas of business and management, including accounting, economics, finance, marketing, organisational and management principles and many other essential subjects as electives.
FT
Start To be advised
Duration 2 years to 3 years
FT
Start To be advised
Duration 2 years
