Advanced Diploma Hospitality, Tourism, MICE and Event & Live Entertainment Management programme series

This 22-month Advanced Diploma programme series is designed for students who are keen to work or advance their careers in the fields of hospitality, tourism and event industries. Regardless of their previous industry backgrounds and/or academic disciplines, the programme aims to deliver foundational and solid knowledge for career advancement and further studies. Upon completion, graduates can articulate to a UK top-up bachelor degree programme and complete it in another 12-21 months. This programme enables students to move up their career path in Hong Kong or anywhere in the world in this rapidly growing and prosperous tourism, hospitality and events industries. All the modules are taught by industry professional practitioners who can impart practical and academic knowledge as well as latest industry trends to students and it will be useful for their application at the workplace. The learning experiences are memorable since some outside- classroom activities will be arranged for students e.g. field trips, site visits and guest lectures from industry professionals. This Advanced Diploma programme is accredited at HKQF level 4 and graduates usually take up different types of supervisory and managerial positions in various departments in the promising hospitality, tourism, travel and event industries.

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Programme Title Level Start Date Full-time / Part-time

Advanced Diploma in Hospitality Management

PROGRAMME OBJECTIVES

The programme aims to produce graduates who are broadly informed about all aspects of the nature and operation of the hospitality industry and its inter-relationship with the broader social, cultural and economic context. Graduates are able to display originality and inventiveness, and are capable of independent and entrepreneurial thinking. This programme also imparts an in-depth knowledge of the theoretical and technical aspects of management of a variety of hospitality industry business operations to students; and they are nurtured to have customer-focused mindset and cross-cultural skills and knowledge to work in multi-cultural environments.

Start 07 JUL 2025 (MON)

Duration 22 months

Fee *HK$4,900 per module (2 modules per semester: *HK$9,800, Total programme fee : *HK$49,000)
(*The tuition fee is reviewed annually and is subject to change without prior notice.)

Advanced Diploma in M.I.C.E. and Event Management

PROGRAMME OBJECTIVES

The programme aims to meet the continuing professional development needs of people who are currently working in the M.I.C.E. industry, in event management, advertising and public agencies, or for those who have career aspirations in the M.I.C.E. and Event Management fields. This programme aims to introduce students a wide range of skills and techniques in event planning, promotion, operation and management. Students will learn how to collaborate with different stakeholders in relation to event venues, event facilities, food and beverage, marketing communication, and event technology.

Start 07 JUL 2025 (MON)

Duration 22 months

Fee *HK$4,900 per module (2 modules per semester: *HK$9,800, Total programme fee : *HK$49,000)
(*The tuition fee is reviewed annually and is subject to change without prior notice.)

Advanced Diploma in Live Entertainment, Festival and Event Management

PROGRAMME OBJECTIVES

The programme aims to provide a broad overview of the structure of the live entertainment, festival and event industry and meet the continuing professional development needs of people who are currently or intend to work in the live entertainment industry, in festival and event management, private and public agencies. The programme’s emphasis is on live entertainment, festivals and events as a business and its marketing strategies, programming, operations, budgeting, facility management, and so on.

Start 07 JUL 2025 (MON)

Duration 22 months

Fee *HK$4,900 per module (2 modules per semester: *HK$9,800, Total programme fee : *HK$49,000)
(*The tuition fee is reviewed annually and is subject to change without prior notice.)

Advanced Diploma in Tourism and Travel Experience Management

PROGRAMME OBJECTIVES

The programme aims to introduce an expanding field of customer experience management in the travel and tourism industry. Customer experience has become a critical differentiator in today’s competitive market environment, tourism and travel service companies can strengthen their brand preference and improve customer loyalty and satisfaction through valued and memorable customer interactions. This programme imparts an in-depth knowledge and understanding of guest relationship management, cross-cultural management, and people management in a variety of tourism and travel service business operations to students.

Start 07 JUL 2025 (MON)

Duration 22 months

Fee *HK$4,900 per module (2 modules per semester: *HK$9,800, Total programme fee : *HK$49,000)
(*The tuition fee is reviewed annually and is subject to change without prior notice.)

Advanced Diploma Hospitality, Tourism, MICE and Event & Live Entertainment Management programme series