Innovation, Creativity and Entrepreneurship

Rapid technology advancement is reshuffling economic powerhouses in the world landscape. With the evolution of the Revolution 4.0 progressing rapidly, the world economy is more than ever technology-driven fuelled by innovation.  As new digital technologies are developed rapidly, the demand for digital leaders and business executives with innovation and technology skills are therefore growing exponentially. 

New technologies are emerging faster than ever. They give rise to tremendous opportunities and sometimes disrupt traditional business models. The programme aims to:

1. provide students with specialized knowledge in new technologies and the technological requirements for business innovation; and 
2. enable executives or entrepreneurs to acquire skills in evaluating the potential of digital innovation and its role in enhancing and sustaining competitive advantages of a business

The programme aims to:

1. lead innovation with clear vision and strategy through conducting B2B market research with applied concepts and framework;
2. manage innovation with in-depth market insights into customer needs, value-in-use, and competition for new product launch;
3. apply B2B marketing skills to link R&D with markets, support knowledge exchange, and build strategic partnerships for new markets; and
4. analyze challenges and opportunities for cross sector innovation with economic and social impacts.

The programme aims to:

1. nurture innovative, creative, and entrepreneurial talents to sustain organizations’ business growth through collaborations to create synergy, reduce risk, and share resources; and
2. enable students to gain insight into challenges and opportunities in managing complex innovation projects across boundaries, cultures and generational differences.

In today’s era of digital and analytics, business decision is made by referring to different analytics. Insights from machine learning and big data analytics will have to be shared with senior management and key stakeholders to maximize business impacts.