SMART Talk - SMART Business AI ‧ Marketing ‧ Retail (Full)
- Event Unit
- College of Business and Finance
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- Date & time
- 18Jan 2019 (Fri)14:30 - 16:30 (Registration begins at 14:00)
- Room 204, 2/F, HKU SPACE Admiralty Learning Centre, Admiralty Centre, 18 Harcourt Road
- Free of charge
- Mr Derek Kwok - Head, Google Marketing Platform, Greater China & Korea Mr Lo Ting Fai - General Manager, HK Television Entertainment Company Ltd Dr William Lo, JP - Chairman of Captcha Media Ltd & OtoO Academy Facilitator: Mr Earnest Li - Founder, Showalker.hk
Mr Derek Kwok - Head, Google Marketing Platform, Greater China & Korea
Derek Kwok is the Head of Google Marketing Platform, Greater China & Korea. He oversees the advertising and analytics platform including Display & Video 360, Search Ads 360, and Analytics 360 etc. in the region. Kwok has been working at the forefront of data-driven marketing in Greater China since its infancy stage. He worked at the leading media agency Zenith Media between 1996-2011 and was the China Managing Director since 2004. He joined Yoyi Digital as COO in 2011 and launched one of the first DSPs (Demand-side Platform) in China. Kwok is the chairman of the data sub-committee of the ROI Festival, the biggest marketing communications awards in China. He has also been honoured the China’s Digital A-List in 2014-2017 for 4 consecutive years by Campaign Asia-Pacific.
Mr Lo Ting Fai - General Manager, HK Television Entertainment Company Ltd
Mr. Lo Ting-fai is General Manager of HK Television Entertainment in charge of the free TV service since 2014. Mr. Lo joined PCCW in 2010 and was appointed Senior Vice President - Strategy. Prior to that, Mr. Lo was Creative Director of Apple Inc. and had previously worked in Hong Kong, Shanghai, U.S. and the U.K.
Dr William Lo, JP - Chairman of Captcha Media Ltd & OtoO Academy
Dr William Wing-Yan Lo, JP is currently the Vice Chairman of Kidsland International Holdings Ltd (SEHK:2122), the company that operates exclusively the LEGO Certified Store in HK. Dr Lo started his business career at McKinsey & Company and had subsequently held various top management positions at HK Telecom, Cable & Wireless plc, Citibank, WPP plc, China Unicom, I.T. Limited and South China Media Group. Dr Lo obtained a MPhil Degree in Molecular Pharmacology and a PhD degree in Genetic Engineering/Neuroscience, both from Cambridge University, UK. Dr Lo has held numerous government appointments during his career and is currently a member of the Cyberport Advisory Panel. He serves as an independent non-executive director on the board of a number of publicly listed companies in HK and the U.S.
Facilitator: Mr Earnest Li - Founder, Showalker.hk
Earnest Li is a media and communications professional with over 25 years of experience. He is the founder of Newzpire Limited, a start-up that provides "edutainment" and consultancy services including transformation design, change management training and social media communication for NGOs, public and private organizations. Prior to that, Earnest spent 6 years with Hong Kong Broadband Network Limited (HKBN) as the News Controller of digital TV news channel and a member of the senior management team. Under his leadership, the HKBN team won the finalist award of the Best International Public Affairs Programme at New York Festivals in 2009. Earnest has been teaching at local universities since 1999. He is currently a lecturer of Hang Seng Management College responsible for the subjects of Digital Public Relations, Micro-film Production, and Digital Photography. Earnest has extensive experience running workshops as a trainer, and speaking at seminars on the topics of media and communications, crisis management, and team development for public and private organizations.
- 28678461/ 28678481 (email@example.com)
The SMART Talk is a series of free admission talks that aim to keep our students, alumni and the general public abreast of the most up-to-date topics and in-demand skill sets. SMART stands for Social Media, Mega-thinking, Analytics, Risk Management, and Techno-innovation.
In each of these talks, we invite prominent leaders in the business and financial community to share with us their insights on SMART related topics. The theme for the January talk is "Smart Business, AI ‧ Marketing ‧ Retail".
2:00pm - 2:30pm: Registration
2:30pm: The talk starts