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09
May 2023
(Tue)

AI to Transform Performance Marketing

Event of
Biz Win2Thrive Lunch Talk Series
Subject
Digital Marketing, Social Media and Content Management, Business & Live Entertainment Events, Advertising, Media Planning and Marketing Communications
Print

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Date & time
09May 2023 (Tue)13:00 - 13:30
Type of Event
Online Attendance
Fee
free
Speaker
  • Mr Jackie LUNG (CEO and Founder of Innovative Digital Media Limited)
Mr Jackie LUNG

Mr Jackie LUNG

Mr Jackie LUNG has a strong background in information technology and marketing since early stage of his career. His managerial and director position in Havas and iClick covered extensive business execution on digital media and technology development. Upon being an entrepreneur and founder of iDMedia since 2013, Jackie has expanded the agency corporate to other APEC regions, with over 50 employees, covering Hong Kong, Korea and Taiwan markets; and serving top tier clients e.g. ZA, Zurich, Prada, 3HK. With the successful agency business as solid foundation, Jackie further extended cross-industry collaboration to diversify business areas e.g. Health & Entertainment Media Platform, eCommerce, Blockchain-based FinTech, Medical and Health Big data Tech.

Enquiry
2867 8499 (ec.marketing@hkuspace.hku.hk)
Relevant Programmes
Certificate for Module (Effective Digital Media Planning and Programmatic Advertising) Certificate for Module (Digital Marketing Planning and Analytics)

We are greatly honoured to have Mr Jackie LUNG to share his professional insights on "AI to Transform Performance Marketing". Mr Jackie LUNG has a strong background in information technology and marketing since early stage of his career. His managerial and director position in Havas and iClick covered extensive business execution on digital media and technology development. Upon being an entrepreneur and founder of iDMedia since 2013, Jackie has expanded the agency corporate to other APEC regions, with over 50 employees, covering Hong Kong, Korea and Taiwan markets; and serving top tier clients e.g. ZA, Zurich, Prada, 3HK. With the successful agency business as solid foundation, Jackie further extended cross-industry collaboration to diversify business areas e.g. Health & Entertainment Media Platform, eCommerce, Blockchain-based FinTech, Medical and Health Big data Tech.

Jackie LUNG will share his insights from the following aspects:

1. The Use of A.I. in Marketing

2. Success Factors of Performance Marketing

3. The Impact of Chat GPT on Marketing

4. Future Trends and Development in Marketing