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13
Nov 2025
(Thu)

從 GEN AI到自動化行銷,開啟職場新優勢

Subject
Artificial Intelligence, Big Data and Marketing Data Analytics, Digital Marketing, Social Media and Content Management, Brand Management, Luxury Branding and Fashion Marketing

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Date & time
13Nov 2025 (Thu)13:00 - 13:45
Venue
Youtube Live
Fee
Free
Speaker
  • Mr Roger Kan (VP, Strategic Partnerships)
Mr Roger Kan

Mr Roger Kan

Roger Kan, VP of Global Strategic Partnerships, boasts 13 years of APAC experience, spearheading award-winning digital projects in digital marketing, e-Commerce, and mobile applications. He actively engages in industry conferences, webinars, and IAB committees, contributing to cooperative training initiatives. Noteworthy accolades include the Outstanding Contributor Award from IAB Hong Kong and The Most Promising Partner Award from Oppo Mobile Telecommunications Corp, along with Mob-Ex Gold for K11 Concepts' innovative Anti-Pandemic campaign. Additionally, his projects have garnered recognition at The MARKies Awards for Best Use of Digital Solution, Technology, and O2O Strategy. Beyond industry involvement, Roger is deeply committed to education, leveraging his expertise to teach and design digital marketing courses. With a Master’s in Electronic Commerce and Internet Computing from the University of Hong Kong and a Bachelor’s in Statistics and Economics from the University of Toronto, he brings a solid academic foundation to his role. Moreover, his certifications in Google Analytics, HubSpot, CEC ™ Certified E-Commerce Consultant, PMP® ensure that students are equipped with the latest tools and insights in the dynamic field of digital marketing.

Enquiry
28678499 (ec.marketing@hkuspace.hku.hk)
Related link
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Executive Certificate in Social Media and Digital Marketing Analytics
一點鐘講堂 從 GEN AI到自動化行銷 - 開啟職場新優勢

「從 GEN AI到自動化行銷,開啟職場新優勢」,帶你親睹AI最前沿的市場營銷策略、內容創作與自動化案例。專家將以精闢講解和示範,揭示如何善用 AI工具,快速提升營銷表現與創意實力。無論你是希望突破傳統還是追求高效,這次活動都將助你掌握AI時代的營銷技能。立即報名,讓AI成為你的行銷利器,搶佔未來先機!