Social Sciences

本課程以體育評述專業作為引旨，由行內資深體育評述人和傳媒工作者擔任導師，目標是透過講解及實習，訓練學員的說話、評述技巧和分析、表達能力。

This programme aims to help students keep abreast of the contemporary concepts and practices of public relations and corporate communication.

With the multidisciplinary curriculum, students is exposed to the up-to-date knowledge of strategic planning, skills of influencing stakeholders, knowhow of managing crisis and reputation, as well as the many various communication challenges any for-profit, non-for-profit or government organization is facing today.

This Postgraduate Certificate in Public Relations and Corporate Communication focuses to link up students’ conceptual thinking with hands-on processes for managing the key areas of contemporary public relations, corporate communication and media relations. Students will be equipped with updated knowledge and knowhow to analyse, plan, formulate and design practical and innovative solutions that help address the Public Relations, Corporate Communication or Media Relations challenges that organizations are facing nowadays. By influencing and building up mutual relationships with key stakeholders such as media professionals, customers and community, the organization will effectively achieve their business and brand goals.

This programme aims to equip students with the necessary knowledge and skills to become effective programme planners, and trainers in adult and vocational education institutions, teachers of post-secondary education colleges, as well as human development personnel in corporations and businesses.

This programme is suitable for Trainers in commerce, industry and public sectors; Teachers in vocational, technical, professional, community and adult education; Personnel involved in programme management, administration and human resources development. The course is open to applicants without prior teaching or training experience.

本課程旨在培養粵劇及粵曲教學人才，主要為香港的粵曲演唱者、粵曲導師、粵曲拍和樂師及一般粵曲研究者提供一個專業及系統性學習及鑽研粵曲教學的機會，使他們能夠在既有的粵曲演唱、教學、伴奏和研究基礎上，獲得專業粵劇及粵曲教學培訓，包括粵劇及粵曲教學的理論和實踐、教程和教材設計、粵語聲韻與粵曲聲腔、粵曲唱腔音樂的歷史演變，和板腔、說唱曲式及曲牌結構分析，藉以提升香港粵劇及粵曲導師的質素和粵劇及粵曲的教學水平。 

Through a combination of lectures, tutorials and student presentations, this programme enables students to define methodological terms, concepts, and processes in media and cultural studies. This helps students make critical judgments on researches commonly used in media and cultural industries, and to design and apply research methodologies to research on media messages, media production and consumption. The programme also aims to equip students with the independent research skills they will need to flourish in academic and vocational contexts, and to carry out basic research in order to produce a piece of academic writing.

This programme aims to develop an appreciation of the complex interplay between the media and urban areas in contemporary world. City imaging is nowadays supplemented and constructed by exposure to visual media rather than by direct sense experience of urban realms. The examination of how the media enhance individuals to mentally organise their own sensory experience of cities is thus the focus of the programme. Through evaluation of concepts and skills in the representation of cityscapes, the process of constructing written and visually-based narratives about the potential of places will be discussed.

 

In this mediated network society, use of media increasingly becomes an essential part of people’s everyday life. The media are therefore strategically employed as pedagogical tool by the teaching profession. This programme purposes to critically review the historical and contemporary development of media as a pedagogical tool. By evaluating different forms of media content, it applies principles and concepts related to media literacy for instructional and teaching purposes. The programme equips students with media professional knowledge with a view to assessing teaching effectiveness of media literacy classes.

This programme will focus on key debates on popular culture and cultural consumption in relation to the media. Issues of pleasure, politics, meaning and value will be raised in connection with a range of cultural forms. Situated historically in the twentieth century, the programme analyses the development of mass culture as a socio-economic form, and as a term emerging in relation to other media forms, such as Hollywood movies, television programmes, music, art, print and new media. A range of theoretical perspectives will inform the analysis. The consumption of popular culture is addressed through recent ethnographic and qualitative work on audiences. 

The main objective of this programme is to introduce students to the key theories, thinking and debates surrounding new media studies. This programme will also contextualise the social functions and cultural meanings of digital/ new media technologies and their changes in different social and historical environments. The programme will encourage students to explore different forms of new media experiences and participations, and equip students with practical digital media production skills by designing, producing and publishing creative new media projects.

This programme aims to introduce students to the key meanings and structures of visual culture and thus help them investigate the ways in which cultural meanings are articulated, interpreted and communicated through different forms of visual-cultural practices, such as films, photographs, advertisements and museum displays etc. This programme will also introduce a range of visual research methods and media production techniques which develop students’ capacities in both analysing and creating visual-oriented projects.