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Hospitality, Tourism & Events Business & Live Entertainment Events

Certificate for Module (Cross-Cultural Communication in the Event Industry)
證書 (單元 : 節目管理業之跨文化溝通)

New Course
Course Code
HT032A
Application Code
2075-HT032A

Study mode
Part-time
Start Date
06 Mar 2023 (Mon)
Duration
30 hours
Language
English
Course Fee
Application Fee
HK$150 (Non-refundable)

Course Fee
HK$5,900 per programme
(*The tuition fee is reviewed annually and is subject to change without prior notice.)
How to Apply

PROGRAMME OBJECTIVEs

Cross-cultural communication in the areas of negotiation skills, leadership skills, team-building skills, dietary, costume and religion considerations, and international marketing strategies across cultures will be discussed in this programme.  
 

INTENDED LEARNING OUTCOMEs

On completion of the programme, students should be able to
  1. Explain the concept of culture and identify the national cultural dimensions in the live entertainment event context;
  2. Explain the cultural differences across nations and develop cross-cultural communication skills and empathy;
  3. Compare different approaches in leading and working in multi-cultural teams;
  4. Develop effective marketing communication strategies with target consumers from diverse cultural backgrounds;
  5. Analyze and interpret consumer behaviour from various cultural backgrounds and formulate effective operational management strategies; and
  6. Compare and contrast the protocol and ceremonial needs of various cultures and religions in events.

TOPICS

  1. Concept of Culture
  2. Comparing cultures: Systematically describing cultural differences
  3. Cultural leadership
  4. Working in culturally diverse teams
  5. Consumer needs and behaviour across cultures in events
  6. Cultural preparedness in marketing live entertainment events
  7. Protocol and ceremonial needs identification and protocol plan development

ASSESSMENT 

Throughout this programme, students will be assessed by a combination of:

  • Individual assignments; and
  • Online Exercises
Application Code 2075-HT032A -

AWARD

On satisfactory completion of the Programme and pass the assessments, students will be awarded the Certificate for Module (Cross-Cultural Communication in the Event Industry) within the HKU system through HKU SPACE.

MEDIUM OF INSTRUCTION

English

DURATION

30 hours /3 hours per week/10 Weeks (Normal)

Meeting Schedule

Weekday evening :  7:00 - 10:00pm
or
Weekend daytime: 10:00am - 1:00pm or 2:00 - 5:00pm

VENUE

Admiralty Learning Centre / United Learning Centre / HKU SPACE Po Leung Kuk Stanley Ho Community College (HPSHCC) Campus / Fortress Tower Learning Centre  Programme team reserves the right to change the above venue/ classroom if necessary.

Applicants should have:

  1. a bachelor’s degree awarded by a recognized institution; OR
  2. a professional qualification in a relevant discipline and three years of full-time work experience at senior managerial level in related industries.

If the degree or equivalent qualification is from an institution where the language of teaching and assessment is not English, applicants shall provide evidence of English proficiency, such as:

  • an overall band of 6.0 or above with no subtests lower than 5.5 in the IELTS; or
  • a score of 550 or above in the paper-based TOEFL, or a score of 213 or above in the computer-based TOEFL, or a score of 80 or above in the internet-based TOEFL; or
  • HKDSE Examination English Language at Level 3 or above; or
  • HKALE Use of English at Grade E or above; or
  • equivalent qualifications.

Applicants not meeting the standard set of criteria for admission will be assessed on individual merit.

Course Fee
  • Application Fee
    HK$150 (Non-refundable)

    Course Fee
    HK$5,900 per programme
    (*The tuition fee is reviewed annually and is subject to change without prior notice.)

Application Form Download Application Form

Enrolment Method
Payment Method
1. Cash, EPS, WeChat Pay Or Alipay

Course fees can be paid by cash, EPS, WeChat Pay or Alipay at any HKU SPACE Enrolment Centres.

2. Cheque Or Bank draft

Course fees can also be paid by crossed cheque or bank draft made payable to “HKU SPACE”. Please specify the programme title(s) for application and the applicant’s name.. You may either:

  • bring the completed form(s), together with the appropriate course or application fees in the form of a cheque, and any required supporting documents to any of the HKU SPACE enrolment centres;
  • or mail the above documents to any of the HKU SPACE Enrolment Centres, specifying  “Course Application” on the envelope.  HKU SPACE will not be responsible for any loss of payment sent by mail.
3. VISA/Mastercard

Applicants may also pay the course fee by VISA or Mastercard, including the “HKU SPACE Mastercard”, at any HKU SPACE enrolment centres. Holders of the HKU SPACE Mastercard can enjoy a 10-month interest-free instalment period for courses with a tuition fee worth a minimum of HK$2,000; however, the course applicant must also be the cardholder himself/herself. For enquiries, please contact our staff at any enrolment centres.

4. Online Payment

Online application / enrolment is offered for most open admission courses (course enrolled on first come, first served basis) and selected award-bearing programmes. Application fees and course fees of these programmes/courses can be settled by using "PPS by Internet" (not available via mobile phones), VISA or Mastercard. In addition to the aforesaid online payment channels, continuing students of award-bearing programmes, if their programmes offer online service, may also pay their course fees by Online WeChat Pay, Online Alipay and Faster Payment System (FPS). Please refer to Enrolment Methods - Online Enrolment  for details.

Notes

  • If the programme/course is starting within five working days, application by post is not recommended to avoid any delays. Applicants are advised to enrol in person at HKU SPACE Enrolement Centres and avoid making cheque payment under this circustance.
  • Fees paid are not refundable except under very exceptional circumstances (e.g. course cancellation due to insufficient enrolment), subject to the School’s discretion. In exceptional cases where a refund is approved, fees paid by cash, EPS, WeChat Pay, Alipay, cheque or PPS (for online payment only) will normally be reimbursed by a cheque, and fees paid by credit card will normally be reimbursed to the payment cardholder's credit card account.
  • In addition to the published fees, there may be additional costs associated with individual programmes. Please refer to the relevant course brochures or direct any enquiries to the relevant programme team for details.
  • Fees and places on courses cannot be transferrable from one applicant to another. Once accepted onto a course, the student may not change to another course without approval from HKU SPACE. A processing fee of HK$120 will be levied on each approved transfer.
  • Receipts will be issued for fees paid but HKU SPACE will not be repsonsible for any loss of receipt sent by mail.
  • For payment certification, please submit a completed form, a sufficiently stamped and self-addressed envelope, and a crossed cheque for HK$30 per copy made payable to "HKU SPACE" to any of our enrolment centres.