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The Fundamentals of Persuasive Business Writing

Course Code
Application Code
Study mode
Start Date
08 Oct 2024 (Tue)
Next intake(s)
April 2025
6 weeks
Course Fee
2975 5880
2508 6403
How to Apply

IMPORTANT NOTES TO ALL APPLICANTS: All applicants are required to send a completed application form with details of their working histories and copies of their previous English assessment/study results to Ms. Jenna Ho ( for our instructors to customise their course content. 


Persuasive business writing aims to convince readers to take a particular action or adopt a particular point of view. It is a way of communicating an idea in a manner that is compelling and convincing to readers. Writers use techniques such as evidence-based arguments, emotional appeals, and conversational tone to persuade readers to decide in favour of the writer’s position. Persuasive writing is often used in marketing, advertising, public relations, fundraising, and other business communications where the writer wants to influence the readers’ opinion or behaviour. This 18-hour short course will enlighten students’ understanding of the discourse structures and word choice in persuasive business writing.

Programme Details

This course will introduce the discourse structures in persuasive business writing. The instructor will lead students to examine, discuss and share their findings on how authors used discourse techniques and choice of lexis to affect readers’ perceptions in the provided business writing examples. Students are required to finish their in-class and take-home written assignments and analyse writings of their own and their peers to solidify their learning outcomes.

By the end of this course, students will understand the principles of persuasive writing in the business context and the importance of aligning their messages with their business goals. Students will be able to identify the readers’ needs, develop and present strong arguments, use proper persuasive language, tone and style, and present complex ideas in a clear and concise manner that convinces readers.


Application Code 2165-2390NW -

Days / Time
  • Saturday, 10:00am - 1:00pm
  • 6 meeting(s)
  • 3 hours per meeting


Course Fee
  • Course Fee : HK$3,600

Entry Requirements

Applicants shall:

• hold a Certificate in Advanced Business English or above awarded within the HKU system through HKU SPACE; or
•  Cambridge Linguaskill General / Business test score 160 or above.

* Equivalent qualifications will be considered on individual merit.


All applicants are required to send a completed application form with details of their working histories and copies of their previous English assessment/study results to Ms Jenna Ho ( for our instructors to customise their course content. 


Application Form Download Application Form

Enrolment Method
Payment Method
1. Cash, EPS, WeChat Pay Or Alipay

Course fees can be paid by cash, EPS, WeChat Pay or Alipay at any HKU SPACE Enrolment Centres.

2. Cheque Or Bank draft

Course fees can also be paid by crossed cheque or bank draft made payable to “HKU SPACE”. Please specify the programme title(s) for application and the applicant’s name.. You may either:

  • bring the completed form(s), together with the appropriate course or application fees in the form of a cheque, and any required supporting documents to any of the HKU SPACE enrolment centres;
  • or mail the above documents to any of the HKU SPACE Enrolment Centres, specifying  “Course Application” on the envelope.  HKU SPACE will not be responsible for any loss of payment sent by mail.
3. VISA/Mastercard

Applicants may also pay the course fee by VISA or Mastercard, including the “HKU SPACE Mastercard”, at any HKU SPACE enrolment centres. Holders of the HKU SPACE Mastercard can enjoy a 10-month interest-free instalment period for courses with a tuition fee worth a minimum of HK$2,000; however, the course applicant must also be the cardholder himself/herself. For enquiries, please contact our staff at any enrolment centres.

4. Online Payment

Online application / enrolment is offered for most open admission courses (course enrolled on first come, first served basis) and selected award-bearing programmes. Application fees and course fees of these programmes/courses can be settled by using "PPS by Internet" (not available via mobile phones), VISA or Mastercard. In addition to the aforesaid online payment channels, continuing students of award-bearing programmes, if their programmes offer online service, may also pay their course fees by Online WeChat Pay, Online Alipay and Faster Payment System (FPS). Please refer to Enrolment Methods - Online Enrolment  for details.


  • If the programme/course is starting within five working days, application by post is not recommended to avoid any delays. Applicants are advised to enrol in person at HKU SPACE Enrolement Centres and avoid making cheque payment under this circustance.
  • Fees paid are not refundable except under very exceptional circumstances (e.g. course cancellation due to insufficient enrolment), subject to the School’s discretion. In exceptional cases where a refund is approved, fees paid by cash, EPS, WeChat Pay, Alipay, cheque or PPS (for online payment only) will normally be reimbursed by a cheque, and fees paid by credit card will normally be reimbursed to the payment cardholder's credit card account.
  • In addition to the published fees, there may be additional costs associated with individual programmes. Please refer to the relevant course brochures or direct any enquiries to the relevant programme team for details.
  • Fees and places on courses cannot be transferrable from one applicant to another. Once accepted onto a course, the student may not change to another course without approval from HKU SPACE. A processing fee of HK$120 will be levied on each approved transfer.
  • Receipts will be issued for fees paid but HKU SPACE will not be repsonsible for any loss of receipt sent by mail.
  • For payment certification, please submit a completed form, a sufficiently stamped and self-addressed envelope, and a crossed cheque for HK$30 per copy made payable to "HKU SPACE" to any of our enrolment centres. 
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