Marketing & HospitalityMarketing Communications and Branding
Advanced Diploma in Marketing and Brand Management
市場學及品牌管理高等文憑

CEF Reimbursable Course (selected modules only)
- Course Code
- MK002A
- Application Code
- 1875-MK002A
- QF Level
- Financial assistance
- Study mode
- Part-time
- Start Date
- 16 Mar 2021 (Tue)
- Next intake(s)
- March 2021 and July 2021
- Duration
- 20 months to max. 40 months
- Language
- English
- Course Fee
- HK$3,950 per module
This programme provides a firm foundation to equip you with knowledge and skills in developing brand strategies and managing brands in a multi-cultural market environment. It also prepares you for higher education at degree level and career advancement in brand management in a competitive market environment.
Students will be equipped with academic knowledge and practice skills that prepare students for careers in product and marketing management, advertising, marketing communications, brand management, etc. In competitive marketing environment, it is important to be able to sharpen your marketing knowledge in brand building and management, customer loyalty, manage customer brand experience through effective marketing communication through both digital and social media marketing as well as advertising and promotions.
Programme Structure (From 2019 November Term)
Advanced Diploma in Marketing and Brand Management |
Seven Common modules |
1. Principles of Marketing |
2. Services Marketing |
3. Essentials of Accounting |
4. Consumer Behaviour |
5. Multichannel Marketing Communications |
6. Introduction to Management |
7. Marketing Research and Information |
Two Specialism modules |
8. Introduction to Branding |
9. Brand Management |
10. One Elective Module to be chosen from the below:
|
On completion of the programme, students should be able to
- Apply the theories and best practices learnt in the marketing and brand management to develop marketing solutions for business,
- Apply basic accounting principles and fundamental management knowledge in marketing decisions,
- Integrate the tools of multichannel marketing communications including digital channels, social media, advertising, public relations to promote products and services to the target market,
- Utilise the knowledge and skills in marketing research and the principles of consumer behaviour to identify target market and determine the positioning for products and services,
- Apply concepts and principles of marketing and branding to build and manage brands over time and across market segments.
Depending on which elective module students choose to take, they may achieve one of the below outcomes:
- Apply basic knowledge of effective communication skills in business environment
- Deploy effective marketing communication tools to build and manage brands across market segments
- Apply legal principles and basic knowledge of economics in marketing decisions
Student who complete all 10 modules will be awarded within HKU system through HKU SPACE an "Advanced Diploma in Marketing and Brand Management".
Students who complete any five modules may choose to exit the programme will be awarded within HKU system through HKU SPACE a "Diploma in Marketing Studies" .
Holders of this Advanced Diploma with CGPA 2.0 or above will be eligible to apply for the following two top-up degree programmes jointly organized by HKU SPACE and The University of Hull. Details would be found in the related webpages.
• Bachelor of Arts (Hons) Marketing
• Bachelor of Arts (Hons) Marketing and Management
Duration- Students normally enroll 2 modules in each term and may complete the programme in 20 months.
For those, who enroll less than 2 modules in each term, may complete the programme in 40 months.
Regular Lectures:
Weekdays 7:00pm - 10:00pm (Occasionally on Saturday morning or afternoon)
- HKU SPACE Learning Centres
Applicants should
- have gained in the HKALE Grade E in 2 subjects; or
- have gained in the HKALE Grade E in 1 subject, and have 2 years of relevant work experience; or
- have gained in the HKCEE Grade E in 4 subjects, and Level 2 in English Language, and have 2 years of relevant work experience; or
- have gained in the HKDSE Examination Level 2 in 5 subjects including English Language; or
- hold a certificate in the marketing, business or related discipline; or
- be aged at least 21 with 3 years of relevant work experience.
HK$150 (Non-refundable)
Course Fee- Course Fee : HK$3,950 per module
- The CEF Institution Code of HKU SPACE is 100
CEF Courses | ||
---|---|---|
Business Economics (Module from Advanced Diploma in Marketing and Brand Management) | ||
COURSE CODE 21Z07896-8 | FEES $3,950 | ENQUIRY 2867-8316 |
Brand Management (Module from Advanced Diploma in Marketing and Brand Management) | ||
COURSE CODE 21Z07902-6 | FEES $3,950 | ENQUIRY 2867-8316 |
Consumer Behaviour (Module from Advanced Diploma in Marketing and Brand Management) | ||
COURSE CODE 21Z07897-6 | FEES $3,950 | ENQUIRY 2867-8316 |
Introduction to Branding (Module from Advanced Diploma in Marketing and Brand Management) | ||
COURSE CODE 21Z07901-8 | FEES $3,950 | ENQUIRY 2867-8316 |
Multichannel Marketing Communications (Module from Advanced Diploma in Marketing and Brand Management) | ||
COURSE CODE 21Z07898-4 | FEES $3,950 | ENQUIRY 2867-8316 |
Principles of Marketing (Module from Advanced Diploma in Marketing and Brand Management) | ||
COURSE CODE 21Z07895-A | FEES $3,950 | ENQUIRY 2867-8316 |
Selling and Sales Management (Module from Advanced Diploma in Marketing and Brand Management) | ||
COURSE CODE 21Z07899-2 | FEES $3,950 | ENQUIRY 2867-8316 |
CEF Courses | ||
---|---|---|
Essentials of Accounting (Module from Advanced Diploma in Marketing and Brand Management) | ||
COURSE CODE 23Z07919-6 | FEES $3,950 | ENQUIRY 2867-8316 |
CEF Courses | ||
---|---|---|
Digital Marketing (Module from Advanced Diploma in Marketing and Brand Management) | ||
COURSE CODE 33Z10804A | FEES $3,950 | ENQUIRY 2867-8316 |
Business Communication (Module from Advanced Diploma in Marketing and Brand Management) | ||
COURSE CODE 33Z108074 | FEES $3,950 | ENQUIRY 2867-8316 |
Business Law (Module from Advanced Diploma in Marketing and Brand Management) | ||
COURSE CODE 33Z108120 | FEES $3,950 | ENQUIRY 2867-8316 |
Services Marketing (Module from Advanced Diploma in Marketing and Brand Management) | ||
COURSE CODE 33Z126730 | FEES $3,950 | ENQUIRY 2867-8316 |
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Continuing Education Fund Reimbursable Course (selected modules only) Some modules of this course have been included in the list of reimbursable courses under the Continuing Education Fund. |
Advanced Diploma in Marketing and Brand Management
|
Application Form Application Form
Enrolment MethodAll applicants are required to complete the application form and submit it with one sets of the following supporting documents together with application fee of HK$150 to any of the HKU SPACE enrolment centres:
1.Certified true copies* of full educational certificates and transcripts;
2. Original / Certified true copies* of testimonials or other documentary proof of the applicant’s working experience;
3. Photocopy of Hong Kong Identity Card#;
1. Cash, EPS or WeChat Pay
Only application fee can be paid by cash, EPS or WeChat Pay at any HKU SPACE enrolment counters.
2. Cheque or Bank Draft
Application fee and Course fees can be paid by crossed cheque or bank draft made payable to "HKU SPACE". Please specify the programme title(s) for application, student's name, and student card number (if applicable).
3. VISA/MasterCard
Applicants may also pay the Application fee and Course fees by VISA or MasterCard, including "HKU SPACE MasterCard", at any HKU SPACE enrolment centres.
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