Advanced Diploma in Marketing and Brand Management (CEF) - HKU SPACE: Marketing Communications and Branding, Retail, Fashion and Luxury Brand Management courses
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Marketing & HospitalityMarketing Communications and Branding

Advanced Diploma in Marketing and Brand Management
市場學及品牌管理高等文憑

CEF Reimbursable Course (selected modules only)

CEF Reimbursable Course (selected modules only)

Course Code
MK002A
Application Code
1775-MK002A

Study mode
Part-time
Start Date
02 Mar 2020 (Mon)
Next intake(s)
March 2020 and July 2020
Duration
20 months to max. 40 months
Language
English

This programme provides a firm foundation to equip you with knowledge and skills in developing brand strategies and managing brands in a multi-cultural market environment. It also prepares you for higher education at degree level and career advancement in brand management in a competitive market environment.

Students will be equipped with academic knowledge and practice skills that prepare students for careers in product and marketing management, advertising, marketing communications, brand management, etc. In competitive marketing environment, it is important to be able to sharpen your marketing knowledge in brand building and management, customer loyalty, manage customer brand experience through effective marketing communication through both digital and social media marketing as well as advertising and promotions.

 

Programme Structure (From 2019 November Term)

Advanced Diploma in Marketing and Brand Management

Seven Common modules

   1. Principles of Marketing

   2. Services Marketing

   3. Essentials of Accounting

   4. Consumer Behaviour

   5. Multichannel Marketing Communications

   6. Introduction to Management

   7. Marketing Research and Information

Two Specialism modules

   8. Introduction to Branding

   9. Brand Management

10. One Elective Module to be chosen from the below:

  • Business Communication
  • Integrated Brand Communications
  • Business Law
  • Business Economics

 

On completion of the programme, students should be able to

  1. Apply the theories and best practices learnt in the marketing and brand management to develop marketing solutions for business,
  2. Apply basic accounting principles and fundamental management knowledge in marketing decisions,
  3. Integrate the tools of multichannel marketing communications including digital channels, social media, advertising, public relations to promote products and services to the target market,
  4. Utilise the knowledge and skills in marketing research and the principles of consumer behaviour to identify target market and determine the positioning for products and services,
  5. Apply concepts and principles of marketing and branding to build and manage brands over time and across market segments.

Depending on which elective module students choose to take, they may achieve one of the below outcomes:

  1. Apply basic knowledge of effective communication skills in business environment
  2. Deploy effective marketing communication tools to build and manage brands across market segments
  3. Apply legal principles and basic knowledge of economics in marketing decisions

 

Student who complete all 10 modules will be awarded within HKU system through HKU SPACE an "Advanced Diploma in Marketing and Brand Management".

Students who complete any five modules may choose to exit the programme will be awarded within HKU system through HKU SPACE a  "Diploma in Marketing Studies" .

 

Holders of this Advanced Diploma with CGPA 2.0 or above will be eligible to apply for the following two top-up degree programmes jointly organized by HKU SPACE and The University of Hull. Details would be found in the related webpages.

•           Bachelor of Arts (Hons) Marketing

•           Bachelor of Arts (Hons) Marketing and Management

 
Duration
  • Students normally enroll 2 modules in each term and may complete the programme in 20 months.
    For those, who enroll less than 2 modules in each term, may complete the programme in 40 months.

    Regular Lectures:
    Weekdays 7:00pm - 10:00pm (Occasionally on Saturday afternoon)

    Venue:
    HKU SPACE Learning Centres

Applicants should

  • have gained in the HKALE Grade E in 2 subjects; or
  • have gained in the HKALE Grade E in 1 subject, and have 2 years of relevant work experience; or
  • have gained in the HKCEE Grade E in 4 subjects, and Level 2 in English Language, and have 2 years of relevant work experience; or
  • have gained in the HKDSE Examination Level 2 in 5 subjects including English Language; or
  • hold a certificate in the marketing, business or related discipline; or
  • be aged at least 21 with 3 years of relevant work experience.
Application Fee

HK$150 , non-refundable

Course Fee
  • HK$3950 per module
  • The CEF Institution Code of HKU SPACE is 100
CEF Courses
Business Economics (Module from Advanced Diploma in Marketing and Brand Management)
COURSE CODE 21Z07896-8 FEES $3,950 ENQUIRY 2867-8316
Brand Management (Module from Advanced Diploma in Marketing and Brand Management)
COURSE CODE 21Z07902-6 FEES $3,950 ENQUIRY 2867-8316
Consumer Behaviour (Module from Advanced Diploma in Marketing and Brand Management)
COURSE CODE 21Z07897-6 FEES $3,950 ENQUIRY 2867-8316
Introduction to Branding (Module from Advanced Diploma in Marketing and Brand Management)
COURSE CODE 21Z07901-8 FEES $3,950 ENQUIRY 2867-8316
Marketing Communications (Module from Advanced Diploma in Marketing and Brand Management)
COURSE CODE 21Z07898-4 FEES $3,950 ENQUIRY 2867-8316
Principles of Marketing (Module from Advanced Diploma in Marketing and Brand Management)
COURSE CODE 21Z07895-A FEES $3,950 ENQUIRY 2867-8316
Selling and Sales Management (Module from Advanced Diploma in Marketing and Brand Management)
COURSE CODE 21Z07899-2 FEES $3,950 ENQUIRY 2867-8316
CEF Courses
Essentials of Accounting (Module from Advanced Diploma in Marketing and Brand Management)
COURSE CODE 23Z07919-6 FEES $3,950 ENQUIRY 2867-8316
CEF Courses
Digital Marketing (Module from Advanced Diploma in Marketing and Brand Management)
COURSE CODE 33Z10804A FEES $3,950 ENQUIRY 2867-8316
Business Communication (Module from Advanced Diploma in Marketing and Brand Management)
COURSE CODE 33Z108074 FEES $3,950 ENQUIRY 2867-8316
Business Law (Module from Advanced Diploma in Marketing and Brand Management)
COURSE CODE 33Z108120 FEES $3,950 ENQUIRY 2867-8316
Continuing Education Fund Reimbursable Course Continuing Education Fund Reimbursable Course (selected modules only)
Some modules of this course have been included in the list of reimbursable courses under the Continuing Education Fund.

Advanced Diploma in Marketing and Brand Management

  • This course is recognised under the Qualifications Framework (QF Level [4])

Diploma in Marketing Studies

  • This course is recognised under the Qualifications Framework (QF Level [4])

Application Form Application Form

Enrolment Method

All applicants are required to complete the application form and submit it with one sets of the following supporting documents together with application fee of HK$150 to any of theHKUSPACE enrolment centres:

1.Certified true copies* of full educational certificates and transcripts;

2. Original / Certified true copies* of testimonials or other documentary proof of the applicant’s working experience;

3. Photocopy of Hong Kong Identity Card#;

 
*Certified true copies: Original certificates and transcripts together with the copies are required to be presented to any HKU SPACE enrolment centres for verification. 
 
#To study in Hong Kong, all non-local applicants are required to obtain a student visa issued by the Immigration Department of the HKSAR Government, except for those admitted to Hong Kong for employment or as dependents, who do not need prior approval before taking up part-time studies. It is the responsibility of individual applicants to make appropriate visa arrangements. Holding an acceptance letter to a HKU SPACE academic progarmme/ course does not guarantee the issue of a student visa. Applicants may wish to note that part-time courses are generally not considered by the Immigration Department for visa purposes except for self-financed, locally accredited taught postgraduate programmes.
 
 
Payment Method

1. Cash or EPS

Only application fee can be paid by cash or EPS at any HKU SPACE enrolment counters.

2. Cheque or Bank Draft

Application fee and Course fees can be paid by crossed cheque or bank draft made payable to "HKU SPACE". Please specify the programme title(s) for application, student's name, and student card number (if applicable).

3. VISA/MasterCard

Applicants may also pay the Application fee and Course fees by VISA or MasterCard, including "HKU SPACE MasterCard", at any HKU SPACE enrolment centres.