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Advanced Diploma in Marketing series

The rapid development of technology leads to lots of changes in the business world. New opportunities arise, so do new challenges. To stay competitive and thrive in the fast-paced and increasingly connected economy, marketers need to level up their skills sets, and future-proof themselves by keeping abreast of the most up-to-date knowledge. With this in mind, the below curated list of advanced diploma programmes are designed to help students acquire the necessary skills and knowledge to succeed in the digital economy.

ADM

✨Highlights✨

  • Offered three times a year in March, July and November
  • Two modules per trimester
  • Graduates may articulate to Bachelor of Arts (Hons) Marketing and Management / Bachelor of Arts (Hons) Marketing 
  • QF Level 4 by HKCAAVQ
  • Continuing Education Fund (CEF) is available

 

Information Seminar for advanced diploma in marketing series

https://hkuspace.hku.hk/event/series/information-seminar-for-advanced-diploma-in-marketing-series

 

COURSE

WEBSITE

QF LEVEL
Advanced Diploma in Digital and Social Media Marketing https://hkuspace.hku.hk/prog/adv-dip-in-digital-and-social-media-marketing

QF Level: 4 QR Registration No.: 15/003663/L4

QR Registration Validity Period: 17 Dec 2015 - on-going

Advanced Diploma in Marketing and Brand Management

 https://hkuspace.hku.hk/prog/adv-dip-in-marketing-brand-management

QF Level: 4 QR Registration No.: 09/001369/4

QR Registration Validity Period: 01 Feb 2009 - on-going

Advanced Diploma in Marketing and Retail Management

 https://hkuspace.hku.hk/prog/advanced-diploma-in-marketing-retail-management

QF Level: 4 QR Registration No.: 09/001367/4

QR Registration Validity Period: 01 Feb 2009 - on-going

Advanced Diploma in Marketing, Advertising and Public Relations

 https://hkuspace.hku.hk/prog/adv-dip-in-marketing-advertising-and-public-relations

QF Level: 4 QR Registration No.: 21/001283/L4

QR Registration Validity Period: : 01 Dec 2021 - on-going

 

For further inquiries, please email 📧 ADip.marketing@hkuspace.hku.hk or call 📲 2867 8316 for details.

4 results
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Programme TitleLevelStart DateFull-time / Part-time
This programme provides a firm foundation to equip you with knowledge and skills in developing brand strategies and managing brands in a multi-cultural market environment. It also prepares you for higher education at degree level and career advancement in brand management in a competitive market environment.
PT
Start 05 NOV 2024 (TUE)
Duration 20 months to max. 40 months
Fee HK$4,250 per module (subject to change without prior notice)
Digital and social media revolution has transformed the marketing industry. The Advanced Diploma in Digital and Social Media Marketing is designed to equip you with the latest marketing knowledge and practices in digital, social media, mobile marketing, search engine optimization (SEO), search engine marketing (SEM), content and video marketing, market analytics, etc. The programme also prepares you for further education at degree level and career advancement.
PT
Start 05 NOV 2024 (TUE)
Duration 20 months to max. 40 months
Fee HK$4,250 per module (Subject to change without prior notice)
The rapid development in digitalization and multi-channel retailing has transformed the retail landscape. Total customer satisfaction has been redefined through personalized shopping experience via multi-channel retailing. Nowadays, customers may use more than one sales channels to shop. This part-time advanced diploma programme equips you with new retail management knowledge and skills for multichannel retailing through in-store, online, mobile retailing, etc.
PT
Start 05 NOV 2024 (TUE)
Duration 20 months to max. 40 months
Fee HK$4,250 per module (subject to change without prior notice)
The rapid development in digital technology and new social media massively reshaped the advertising industry and the public relations (‘PR’) practices and communications.  This programme is a fast track to equip executives in marketing, advertising or PR with new knowledge and skills in digital advertising, psychology in advertising, social media, consumer behaviour, and multimedia writing, etc., in order to enhance their market competitiveness.
PT
Start 05 NOV 2024 (TUE)
Duration 20 months to max. 40 months
Fee HK$4,250 per module (Subject to change without prior notice)

 

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