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The programme examines the impacts and applications of social media in influencing corporate communication, advertising, public relations, entertainment and commerce. It focuses on developing the students’ imaginative and analytical abilities as well as the communication and practical skills across diverse platforms and environments. It challenges and encourages students to extend and explore their professional practices and become innovative and resourceful leaders in the rapidly evolving media and communication industries.
This programme equips students with the ability in developing strategies to create competitive advantages to succeed and survive over the long term in the increasingly complicated and challenging environments. Students will learn how organisations intend to engage with the environment and consequently develop capabilities and competencies to provide competitive advantages and fulfill their objectives. Students will also be introduced to key marketing concepts, strategies and core marketing functions that can assist them in decision-making and enhanced outcomes in the marketplace.
The programme adopts a practical approach with the goal of preparing students with the practices and techniques to promote innovation in their organisations.
- equip students with fundamental English communication skills.
- provide students with basic concepts of organisation and management.
- equip students with basic IT-oriented skills of computer programming, web page development and computer networking that support business operations.
- provide students with a foundation knowledge of computer systems, operating systems and information systems which are used in the market.