This seminar will delve into the key strategies and best practices for organizing successful events in the vibrant cities in the Greater Bay Area (GBA). Participants will gain insights into the unique challenges and opportunities of the events industry in GBA, including navigating cultural nuances, understanding local preferences, and leveraging the dynamic business environment of different cities in the GBA. Expert speakers will share practical tips on event planning, marketing, and execution, highlighting innovative approaches to engage attendees and create memorable experiences according to the local audience. Participants will leave with an understanding of how to unlock the potential for success in organizing events in the GBA, equipping them with the knowledge and tools to thrive in this competitive market.

The School may make available related programme information material at the seminar.
The School reserves the right to alter or modify the schedule of the event if necessary or expedient.