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What's Happening Events

08
Jun 2024
(Sat)

Unlocking Success: Strategies for Thriving Events in the Greater Bay Area

Event of
Open SPACE 2024
Subject
Hospitality & Tourism Management

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Date & time
08Jun 2024 (Sat)14:00 - 15:00
Type of Event
In-person Attendance
Venue
Room 607, United Learning Centre, 95 Queensway, Hong Kong
Fee
Free
Speaker
  • Mr Hamson Wai (Honarary President of ILEA Asia Chapter and General Manager of AT Once Communication Ltd) ;
  • Mr Richard Cheung ( Vice President (Membership) of ILEA Asia Chapter and CEO/Production Director of Event Impact Ltd. ) ;
  • Mr Felix Lam (Founder of Visual Media Ltd) ;
  • Facilitator: Dr Chloe Lau (President-Elect of ILEA Asia Chapter and Accredited Trainer of Meeting Professionals International (MPI) and Director of Uni-Plannet)

Mr Hamson Wai

Mr. Hamson Wai has worked in the field of conventions, exhibitions and event planning for 30 years. He has been responsible for exhibition projects in Hong Kong, Macau, Mainland China and other Asian, European and American countries.

Mr Richard Cheung

Mr Richard Cheung has worked in performing arts, events and attractions in Asia for more than 50 years and he has solid experience in staging and managing live performance and entertainment events.

Mr Felix Lam

Mr Felix Lam founded his company in visual show media in 2000. With over 4,500 productions, they are known for their expertise in exhibition, video production and have recently obtained ISO 9001 certification.

Facilitator: Dr Chloe Lau

Enquiry
28678329 / 28678320 (parttimehtm@hkuspace.hku.hk / epgd_smhs@hkuspace.hku.hk)
Relevant Programmes
Bachelor of Science (Honours) Events Management Postgraduate Diploma in International Live Entertainment and Event Management Advanced Diploma in Live Entertainment, Festival and Event Management Advanced Diploma in M.I.C.E. and Event Management
moreRelevant Programmes

This seminar will delve into the key strategies and best practices for organizing successful events in the vibrant cities in the Greater Bay Area (GBA). Participants will gain insights into the unique challenges and opportunities of the events industry in GBA, including navigating cultural nuances, understanding local preferences, and leveraging the dynamic business environment of different cities in the GBA. Expert speakers will share practical tips on event planning, marketing, and execution, highlighting innovative approaches to engage attendees and create memorable experiences according to the local audience. Participants will leave with an understanding of how to unlock the potential for success in organizing events in the GBA, equipping them with the knowledge and tools to thrive in this competitive market.

 

The School may make available related programme information material at the seminar.
The School reserves the right to alter or modify the schedule of the event if necessary or expedient.