Artificial Intelligence, Big Data and Marketing Data Analytics Programmes and Short Courses - HKU SPACE. Explore our list of programmes for part-time and full-time.

Certificate for Module (Big Data and Artificial Intelligence Marketing)

The programme aims to enhance the concepts and skills for modern marketers who wish to improve their job performances. Using real-world examples from various industries, participants will learn how big data and artificial intelligence transform marketers from reactive to proactive planners.

Start 07 JUN 2026 (SUN)

Duration 30 hours

Fee HK$7900

Executive Certificate in Digital and Social Media Marketing

This programme focuses on the practical aspects of designing and planning a digital and social media marketing campaign, as part of the overall marketing strategy.

Start To be advised

Duration 3 months

Fee HK$6,300

Certificate for Module (AI-Driven Growth Hacking in Digital Marketing)

The programme aims to enhance the concepts and skills for modern marketers, enabling them to leverage artificial intelligence (AI) for optimising marketing strategies, generating leads and enhancing brand visibility. Participants will learn the concepts and tools of digital marketing, understand the successful cases in growth hacking marketing, and employ digital growth tools to maximise marketing performance.

Start 29 MAR 2026 (SUN)

Duration 30 hours

Fee HK$7900

Certificate for Module (Google Analytics – Intermediate Level)

This programme aims to equip digital marketing and advertising practitioners with the skills to utilise Google Analytics 4 (GA4) to measure online traffic across various platforms and apps engagement. The programme also focuses on collecting event-based data and providing insights and solutions to optimise digital campaigns, website traffic, and sales conversion for e-commerce.

Start To be advised

Duration 30 hours

Fee HK$8800

Executive Certificate in Social Media and Digital Marketing Analytics

This programme aims to provide students with essential and fundamental knowledge in social media and digital marketing analytics. It also provides hands-on and practical techniques and tools for students to build both strategic mindsets on data strategy and develop practical skills in using digital and social media marketing analytics effectively.

Start To be advised

Duration 3 months

Fee HK$6950

AI-Powered Marketing Tactics

Master AI marketing tools in this 4-session HKU SPACE course starting Apr 2026

Learn how to turn AI from a buzzword into practical marketing tactics you can apply immediately in your job or business.
Short concept briefings followed by live demos and guided hands-on practice using your own laptop.
Real marketing examples and ready-to-use prompts that participants can take back to their job or business immediately.

Who this course is for

Marketing executives, digital marketers and social media staff who are new to AI but want to start using it effectively in daily work.
Business owners and SME managers who have heard about AI marketing but are unsure where to start and want simple, practical tools to boost ROI.
Professionals in advertising, e-commerce or in-house marketing teams who want a structured, beginner-friendly path into AI-powered marketing tactics.

Start 02 MAY 2026 (SAT)

Duration 16 hours

Fee HK$3800

AI Marketing Bootcamp: Mastering Product Visuals and Cinematic Videos

Full-Stack AI Creative Workflow: Seamlessly transition from AI scriptwriting and enhanced product photography to digital avatar generation and cinematic video production.
"Product Photo to Cinematic Ad" in One Day: This intensive, studio-style lab focuses on concrete execution, ensuring you leave with tangible, high-quality outputs.
Leading AI Tool Integration: Gain hands-on experience with a professional tool stack including ChatGPT, Kling AI, HeyGen, ElevenLabs, and CapCut.
Enhanced Cost and Time Efficiency: Learn workflows that can enable 20–30% cost reductions and compress production cycles from days to hours.
"Speed to Market" Challenge: Put your skills to the test in a 60-minute finale where you will produce a complete ad suite for a "Mystery Product".

Start 17 MAY 2026 (SUN)

Duration 7 hours

Fee HK$2400

AI Agents for Marketing

Learning Objectives By the end, learners will:

• Understand advanced no-code AI agent platforms

• Design AI workflows for marketing automation

• How to use no code platforms for AI agents

• Address ethical and practical challenges (e.g., data quality, bias)

Start 12 JUL 2026 (SUN)

Duration 1 day

Fee Course Fee: HK$1,800

Early Bird: HK$1,600 (application submitted on or before 12 Jun, 2026)

Alumni Rate: HK$1,600 (application must be submitted to enrollment centres)

Higher Diploma in - Business Management - Management with Generative AI

Start To be advised

Marketing Artificial Intelligence, Big Data and Marketing Data Analytics