Business & Management Innovation, Creativity and Entrepreneurship
With the integration of HK with the Greater Bay Area to develop innovation and technology, the knowledge of IP rights is increasingly important to the business and innovation sectors. Given this, the IP rights and legislation in Hong Kong and Mainland are included in the syllabus to address the needs created by GBA development.
The programme aims to:
- Equip students with sufficient competence to leverage Intellectual Property (IP) in commercial settings to optimize knowledge-based innovation;
- Enhance students’ knowledge on IP rights and legislations in Mainland China;
- Inspire students’ confidence in managing IP by equipping them with sound knowledge of relevant legal framework for innovation development; and
- Train students to apply strategic thinking and win-win approaches to create synergy in collaborations of open innovation.
On completion of the programme, students should be able to
- Leverage IP in commercial settings to optimize knowledge-based innovation as an integral part of corporate strategy for business growth;
- Examine legal frameworks to formulate strategy and drive business growth by commercialising innovation through IP creation, ownership, protection, and exploitation;
- Create synergy by integrating the regulatory and commercial perspectives for innovation-driven growth in today’s knowledge economy;
- Formulate a strategic Intellectual Property Management (IPM) plan in their own industries and develop a set of Key Performance Indicators (KPIs) to measure the effectiveness and efficiency;
- Discuss IP rights and related legislation and enforcement in Mainland China.
1. Essentials of Intellectual Property (IP) for Innovation
1.4 Registered Designs, Trade Secret & Others
2. IP Management for Innovation (COPE Framework)
3. Strategic Portfolio Management
3.1 Technology Relevance (Technology)
3.2 IP Pool & Claim Analysis (Legal)
3.3 IP Asset Valuation (Market)
4. Market Assessment and Engagement
4.1 Understand Market Needs & Trends
4.2 Market Assessment Methodologies
4.3 Commercial Engagement & Interest-based Negotiation
5. Performance Measurement
5.1 Return of Investment (ROI) for IP Development
5.2 Measuring Efficiency and Effectiveness of IP Strategy
6. IP Registration and Protection in Mainland China
6.1 Requirements and conditions of IP registration
6.2 Application procedures and timelines for different IP registration
6.3 Protection mechanism available for different IP rights
6.4 Methods in handling IP disputes
7. IP Legislation and Enforcement in Mainland China
7.1 Common IP related issues in cross border trading
7.2 Roles and functions of IP administration and enforcement agencies in Mainland China
7.3 Common enforcement options and their effectiveness
|Application Code||2075-MS149A||Apply Online Now|
|Apply Online Now|
Days / Time
- Thursday, 7:00pm - 10:00pm
- Group project presentation (70%)
- Test (30%)
On successful completion of the programme and passing of the assessment, graduates will be awarded within the HKU system through HKU SPACE the Certificate for Module (Intellectual Property Asset Management).
Mr Arthur Au
Arthur Hue-Yeung Au, Barrister-at-Law, MCIArb, LLB (Bristol), MA (UCL), PCLL (CityU)
Arthur is a Hong Kong qualified barrister (4-5 years PQE) specializing in employment personal data protection law, IT governance, intellectual property (IP) law, tech law and cryptocurrency regulations.
He is regularly retained by regional & global corporate clients to advise on complex multi-jurisdictional personal data-related compliance issues concerning different privacy regimes including but not limited to HK's PDPO, EU's GDPR, PRC's PIPL and other APAC data protection regimes (e.g. JP, AU, SG and TW) in the context of employment law, risk management and IT governance.
Arthur also has an active advisory practice in tech-related matters. He has advised clients on cryptocurrency-related freezing order, pre-sale token purchase agreement, cybersecurity insurance policy, SaaS agreements and bio-tech regulations.
Apart from data protection and tech law, Arthur has also advised clients on M&A transactions, joint venture shareholders’ agreement, regulatory & licensing issues, vendor risk assessment and internal compliance and governance policies.
In the IP space, Arthur has previously advised clients on trademark litigations. He is appointed by the Hong Kong Film Censorship Authority as a member of the Panel of Advisers (Film Censorship) from 1 July 2022 to 30 June 2023. He teaches IP Asset Management at HKU SPACE as a part-time tutor and also delivers workshops for the Hong Kong Management Association.
Arthur is a member of the Hong Kong Bar Association, Chartered Institute of Arbitrators (CIArb), International Association of Privacy Professionals (IAPP), PCPD's Data Protection Officers' Club (DPOC) and was a Non-Executive Director at ADG Consultants Limited. He has published articles in tech industry magazines, e.g. JUMPSTART, CPO Magazine, IoT For All and given talks on issues related to tech-funding, data protection and IoT regulations.
He is also the founder of 月非奧, a research group in Hong Kong dedicated to the study of astro-philosophy, space commercialization and the science of Unidentified Aerial Phenomena (UAP).
- Applicants shall hold an Associate Degree / a Higher Diploma or equivalent and have at least 2 years of work experience.
- Applicants with other qualifications will be considered on individual merit.
- Course Fee : HK$7800 (33 hours)
- The CEF Institution Code of HKU SPACE is 100
|Certificate for Module (Intellectual Property Asset Management)
證書 (單元: 知識產權管理)
|COURSE CODE 33C136953||FEES $7,800||ENQUIRY 2867-8318|
|Continuing Education Fund
This course has been included in the list of reimbursable courses under the Continuing Education Fund.
Certificate for Module (Intellectual Property Asset Management)
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HKU SPACE provides 24-hour online application and payment service for students to apply to selected award-bearing programmes and to enrol in most open admission courses (courses enrolled on a first come, first served basis) via the Internet. Applicants may settle the payment by using either "PPS by Internet" (not available via mobile phones), VISA or Mastercard online. Online WeChat Pay, Online AliPay and Faster Payment System (FPS) are also available for continuing enrolment in the same programme, if online service is offered.
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Selected programmes offer online continuing enrolment service. Programme staff will inform students if they offer this service and offer further enrolment details.
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For first come, first served short courses, complete the Application for Enrolment Form SF26 and bring or post the completed form(s), together with the appropriate application/course fee(s) and any required supporting documents to any of the HKU SPACE enrolment centres.
[Download Enrolment Form SF26]
Award-bearing and professional courses may require other information. Forms are usually available at the enrolment centres or on request from programme staff. Bring or post the completed form(s), together with the appropriate application/course fee(s) and any required supporting documents to any of the HKU SPACE enrolment centres.
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The standard ‘Enrolment/Payment Slip’ is designed for students of award-bearing programmes or remaining programmes in a suite of programmes requiring continuing enrolment and it applies to most programmes.
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Course fees can be paid by cash, EPS, WeChat Pay or Alipay at any HKU SPACE Enrolment Centres.
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Course fees can also be paid by crossed cheque or bank draft made payable to “HKU SPACE”. Please specify the programme title(s) for application and the applicant’s name.. You may either:
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Applicants may also pay the course fee by VISA or Mastercard, including the “HKU SPACE Mastercard”, at any HKU SPACE enrolment centres. Holders of the HKU SPACE Mastercard can enjoy a 10-month interest-free instalment period for courses with a tuition fee worth a minimum of HK$2,000; however, the course applicant must also be the cardholder himself/herself. For enquiries, please contact our staff at any enrolment centres.
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Online application / enrolment is offered for most open admission courses (course enrolled on first come, first served basis) and selected award-bearing programmes. Application fees and course fees of these programmes/courses can be settled by using "PPS by Internet" (not available via mobile phones), VISA or Mastercard. In addition to the aforesaid online payment channels, continuing students of award-bearing programmes, if their programmes offer online service, may also pay their course fees by Online WeChat Pay, Online Alipay and Faster Payment System (FPS). Please refer to Enrolment Methods - Online Enrolment for details.
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