Business & Management Innovation, Creativity and Entrepreneurship
Certificate for Module (Intellectual Property Asset Management)
證書 (單元: 知識產權管理)
CEF Reimbursable Course
- Study mode
- Start Date
- To be advised
- 3 months and 33 hours
- English except for some Chinese legal terminology
- Course Fee
With the integration of HK with the Greater Bay Area to develop innovation and technology, the knowledge of IP rights is increasingly important to the business and innovation sectors. Given this, the IP rights and legislation in Hong Kong and Mainland are included in the syllabus to address the needs created by GBA development.
The programme aims to:
- Equip students with sufficient competence to leverage Intellectual Property (IP) in commercial settings to optimize knowledge-based innovation;
- Enhance students’ knowledge on IP rights and legislations in Mainland China;
- Inspire students’ confidence in managing IP by equipping them with sound knowledge of relevant legal framework for innovation development; and
- Train students to apply strategic thinking and win-win approaches to create synergy in collaborations of open innovation.
On completion of the programme, students should be able to
- Leverage IP in commercial settings to optimize knowledge-based innovation as an integral part of corporate strategy for business growth;
- Examine legal frameworks to formulate strategy and drive business growth by commercialising innovation through IP creation, ownership, protection, and exploitation;
- Create synergy by integrating the regulatory and commercial perspectives for innovation-driven growth in today’s knowledge economy;
- Formulate a strategic Intellectual Property Management (IPM) plan in their own industries and develop a set of Key Performance Indicators (KPIs) to measure the effectiveness and efficiency;
- Discuss IP rights and related legislation and enforcement in Mainland China.
1. Essentials of Intellectual Property (IP) for Innovation
1.4 Registered Designs, Trade Secret & Others
2. IP Management for Innovation (COPE Framework)
3. Strategic Portfolio Management
3.1 Technology Relevance (Technology)
3.2 IP Pool & Claim Analysis (Legal)
3.3 IP Asset Valuation (Market)
4. Market Assessment and Engagement
4.1 Understand Market Needs & Trends
4.2 Market Assessment Methodologies
4.3 Commercial Engagement & Interest-based Negotiation
5. Performance Measurement
5.1 Return of Investment (ROI) for IP Development
5.2 Measuring Efficiency and Effectiveness of IP Strategy
6. IP Registration and Protection in Mainland China
6.1 Requirements and conditions of IP registration
6.2 Application procedures and timelines for different IP registration
6.3 Protection mechanism available for different IP rights
6.4 Methods in handling IP disputes
7. IP Legislation and Enforcement in Mainland China
7.1 Common IP related issues in cross border trading
7.2 Roles and functions of IP administration and enforcement agencies in Mainland China
7.3 Common enforcement options and their effectiveness
|Application Code||1990-MS149A||Apply Online Now|
|Apply Online Now|
Days / Time
- Thursday, 7:00pm - 10:00pm
- Group project presentation (70%)
- Test (30%)
On successful completion of the programme and passing of the assessment, graduates will be awarded within the HKU system through HKU SPACE the Certificate for Module (Intellectual Property Asset Management).
Mr Arthur Au
Arthur Hue-Yeung Au, Barrister-at-Law, MCIArb, LLB (Bristol), MA (UCL), PCLL (CityU) is a qualified practising barrister in Hong Kong. He specializes in tech law, intellectual property, data protection law and cryptocurrency regulations. He has previously advised local and regional clients on data protection law (both HK’s PDPO and EU’s GDPR), initial coin offering (ICO), cryptocurrency-related freezing order, pre-sale token purchase agreement, cybersecurity insurance policy, SaaS agreements and bio-tech regulations. Arthur is also building a research focus on PRC’s data protection infrastructure (including the PIPL and PRC Data Security Law). He is a member of the Hong Kong Bar Association, Chartered Institute of Arbitrators (CIArb) and PCPD’s Data Protection Officers’ Club (DPOC). From 2019 to 2021, Arthur was a Non-Executive Director at Aurum (Data Governance) Consultants Limited, and has previously published articles in various tech industry magazines, e.g. JUMPSTART, CPO Magazine, IoT For All and had given talks on issues related to tech-funding, startups, data protection and IoT regulations.
- Applicants shall hold an Associate Degree / a Higher Diploma or equivalent and have at least 2 years of work experience.
- Applicants with other qualifications will be considered on individual merit.
- Course Fee : HK$7800 (33 hours)
- The CEF Institution Code of HKU SPACE is 100
|Certificate for Module (Intellectual Property Asset Management)
證書 (單元: 知識產權管理)
|COURSE CODE 33C136953||FEES $7,800||ENQUIRY 2867-8318|
|Continuing Education Fund
This course has been included in the list of reimbursable courses under the Continuing Education Fund.
Certificate for Module (Intellectual Property Asset Management)
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HKU SPACE provides 24-hour online application and payment service for students to apply to selected award-bearing programmes and to enrol in most open admission courses (courses enrolled on a first come, first served basis) via the Internet. Applicants may settle the payment by using either "PPS by Internet" (not available via mobile phones), VISA or Mastercard online. Online WeChat Pay, Online AliPay and Faster Payment System (FPS) are also available for continuing enrolment in the same programme, if online service is offered.
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