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專業實踐學科主題 - 款客服務、旅遊及節目管理

微證書是根據個人節奏、時間和興趣的個人化學習計劃,課程以技能為基礎及以專業為導向。適合任何希望推進事業發展、提升技能、轉換職業,甚至只是追求興趣的人。以下是 “款客服務、旅遊及節目管理”主題的課程。更多主題和課程詳情請參閱此處

Butler service skill is the core knowledge and skillsets that should be acquired by attendants who are now serving or aspired to serve in private jets, serviced apartments, luxury hotels and super yachts. The needs of manpower with such expertise and skillsets are well expressed among many luxury hospitality service providers in Hong Kong and in the region. Students graduating from this programme will pursue a career in the luxury service sector.

PT
Start To be advised
Duration 4 weeks to 6 weeks
Fee HK$15,000 per programme *(excluding the field trip expenses)



Hong Kong is an international aviation hub, the demand of travelling in both commercial and business aviation is very high. With the new terminal and the third runway project undergoing in the Hong Kong International Airport, as well as the opening of the Hong Kong-Zhuhai-Macau Bridge, the scale and demand of aviation service of Hong Kong International Airport would further expand. The demand of business aviation is emergent and is particularly high in some Asian cities/countries such as China, Macau, and Singapore. Private jet travel wll become more popular in the new era of growth.
PT
Start 23 MAR 2024 (SAT)
Duration 4 weeks to 6 weeks
Fee HK$4,800 per programme *(excluding the field trip expenses)
日本清酒是日本人引以為傲的優良文化象徵,隨著日本清酒的全球化及香港人對日本食品越發喜愛,日本清酒成為伴佐日本美食的最佳酒品,清酒愛好者人數也隨之而增加。
PT
開課日期 2024年4月10日 (星期三)
修業期 30小時
課程費用 學費 : HK$10,500 (包括教科書,品嚐 30-40 種不同風格日本酒類的費用)
This programme is intended for people who have little or no prior knowledge of wines. It is suitable to those wine enthusiasts so that they can deepen and broaden their wine knowledge for social and leisure purpose; and those who wish to work with wines as part of a larger beverage portfolio in the retail, wholesale and hospitality sectors.
PT
Start 07 MAR 2024 (THU)
Duration 30 hours
Fee HK$12,000 per programme inclusive of:
1.) Study Guide for WSET Level 1 Award in Wines in English
2.) Student study pack for WSET Level 2 Award in Wines in English
3.) about 58 Wines for tasting
4.) Test Fee for WSET Level 1 Award in Wines qualification
5.) Test Fee for WSET Level 2 Award in Wines qualification
6.) WSET certificates & pins
PROGRAMME OBJECTIVE
The programme aims to familiarize students with the key functions of business aviation management, which encompasses stakeholder management, legal and compliance, financial management, sale and marketing management, business development, as well as human resources management. A wide range of best practices in business aviation will be drawn from different continents, so that students will have a comprehensive and professional understanding of management knowledge and skills to deal with a variety of people, tasks and business needs in the business aviation sector.
PT
Start To be advised
Duration 10 weeks
Fee HK$12,000 per programme
PROGRAMME OBJECTIVE
The programme aims to introduce to students a comprehensive and structured knowledge of flight operations in the business aviation sector, including flight coordination management, flight dispatching management, flight planning and scheduling, crew administration, business aviation aircraft model types, configurations as well as the regulatory requirements and laws. The programme also introduces a wide range of operational environments of business/private aircraft in different places (e.g. Hong Kong, The Greater China, US, Europe, Middle East, Africa).
PT
Start To be advised
Duration 10 weeks
Fee HK$12,000 per programme
Hotel revenue management analytics is cross-functional and cross-disciplinary. Revenue management is key to hotel business because hotel room has fixed capacity, perishable inventory, and time-variable demand. The team of reservation and front desk departments in hotels needs to learn the principles of revenue management regarding how to apply pricing and length-of-stay tools, manage overbooking, forecast demand, and measure the revenue management performance.  Successful revenue management strategies hinge on the ability to forecast demand and to control room availability and length of stay. This practical knowledge also needs to disseminate and communicate to those working in other hotel departments, so that they can collaborate together towards the overall pricing strategies to maximize profitability.
 
PT
Start 13 MAR 2024 (WED)
Duration 10 weeks
Fee HK$9,000 per programme
(*The tuition fee is reviewed annually and is subject to change without prior notice.)

PROGRAMME OBJECTIVE

This programme aims to develop students’ core skills to stage a function in the perspectives of planning and marketing for various types of events. Upon the completion of the programme, students will be able to apply the essential tools and techniques in event planning processes including how to respond to risks, how to analyse financial management and how to plan the staffing and manpower. In order to promote events strategically, students should conduct different marketing analyses and apply the appropriate tactics to promote an event successfully and effectively. They will also be able to describe the event bidding processes from the stages of preparation to follow-up as well as drafting an event bidding proposal. This programme provides students with industrial insights via introducing the future trends and current issues of event industry.

PT
Start 05 MAR 2024 (TUE)
Duration 39 hours
Fee HK$5,200 per programme
(*The tuition fee is reviewed annually and is subject to change without prior notice.)

PROGRAMME OBJECTIVE

This programme aims to equip event professionals with an overview of event operations and develop their managerial skills needed for the event industry. It covers the event logistics, on-site staffing, crowd management, stakeholder management and safety and security matters. Upon completion of the programme, students will be able to describe the essential operational processes in an event, how to plan an event with identifying various operational challenges as well as how to successfully organise different operational tasks together in an event. The environmental sustainability will be introduced in order to cover the contemporary concepts of “green” in various types of events via worldwide case study.

PT
Start 01 JUL 2024 (MON)
Duration 33 hours
Fee HK$5,200 per programme
(*The tuition fee is reviewed annually and is subject to change without prior notice.)

PROGRAMME OBJECTIVE

This programme aims to equip business leaders in both resort and hotel organisations with comprehensive knowledge of the planning, operation as well as management principles for hotels and resorts. It also covers branding and marketing, finance and revenue, service management, customer relationship management and information technology issues. Upon completion of the programme, students will be able to distinguish the management of back of the house and heart of house and describe the differences of various departments in resort and hotel organisations. With the trend of integrating hotel and resort, there is a demand for students equipped with understanding on how to organise a successful business for a resort and its unique characteristics. 

PT
Start 04 MAR 2024 (MON)
Duration 39 hours
Fee HK$5,200 per programme
(*The tuition fee is reviewed annually and is subject to change without prior notice.)

 

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