Digital and Social Media Marketing Final Call - HKU SPACE
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Digital and Social Media Marketing Final Call

Digital and Social Media Marketing Final Call Digital and Social Media Marketing Final Call

This Postgraduate Diploma is both vocationally and academically oriented to provide opportunities for marketing professionals and general business practitioners to upgrade their knowledge and skills in digital and social media marketing to cope with the challenges and dynamics of the changing market as well as to articulate to Master's degree programmes with credit exemption.
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Start To be advised
Duration 12 months to 24 months
The programme aims to equip students with the credentials and expertise that prepare them for a variety of career opportunities in the brand management and public relations sectors.
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Start To be advised
Duration 1 year to 2 years
Fee 4700 - 5200
The rapid aging society in Hong Kong and the pharma landscape connected among Hong Kong, Taiwan and China have created big business opportunities for pharmaceutical products and medical devices. To prepare the marketing and sales executives of pharmaceutical industry and medical device to capture the growing business and face the fierce competition in the market, HKU SPACE introduces the Professional Diploma in Marketing for Pharmaceutical Industries to equip them with solid foundation of knowledge and skills for success in the field. 
 
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Start 20 JUL 2020 (MON)
Duration 1 year to 2 years
Hong Kong Institute of Marketing
The Professional Diploma in Marketing Programme is developed for individuals who want to equip with strategic understanding of core marketing knowledge and their applications. You will learn how to enhance brand experience and customer engagement through the analysis of market trend and customer journey, effective planning in multichannel marketing communications via integration of digital marketing, social media, conventional marketing promotion tools, and social selling techniques, etc. to uplift the effectiveness in marketing and selling effort in the highly competitive business environment.
 
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Start 27 JUL 2020 (MON)
Duration 1 year to 2 years
Marketing plays an important strategic role in business. To improve your employability and competitiveness, HKU SPACE offers a series of part-time Advanced Diploma in Marketing programmes to equip you with up-to-date practical marketing knowledge in selected realms of digital / social media marketing, brand management, retailing and marketing that will prepare you for career advancement and higher education at degree level. Programme Highlights:
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Start 28 JUL 2020 (TUE)
Duration 20 months to max. 40 months
Digital and social media revolution has transformed the marketing industry. The Advanced Diploma in Digital and Social Media Marketing is designed to equip you with the latest marketing knowledge and practices in digital, social media, mobile marketing, search engine optimization (SEO), search engine marketing (SEM), content and video marketing, market analytics, etc. The programme also prepares you for further education at degree level and career advancement.
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Start 28 JUL 2020 (TUE)
Duration 20 months to max. 40 months
In the digital economy nowadays, most successful marketers have strong data analytic skills and creativity which enable them to craft smart marketing strategies and innovative business solutions in the highly complex and competitive business environment. The programme "Executive Certificate in Data-driven Creative Thinking for Marketers" is designed to prepare marketers with data analytic skills and foster their creative thinking mindset. Marketers who are well-versed in data analytics and able to take it one step further to combine the insights from numbers and apply to creative problem solving will be highly sought after. 
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Start 08 AUG 2020 (SAT)
Duration 5 weeks
本課程旨在讓學員了解社交媒體和數碼營銷分析的重要性及基礎知識。課程亦提供實踐和實用並重的技術和工具,讓學員建立分析技能和策略性思維,以協助他們有效地使用數碼及社交媒體營銷分析。
 
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Start 08 AUG 2020 (SAT)
Duration 1 month
Fee 報名費用
HK$200 (取錄與否,概不退還)

課程費用
學費 : HK$6,750
This programme focuses on the practical aspects of designing and planning a digital and social media marketing campaign, as part of the overall marketing strategy.
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Start 19 AUG 2020 (WED)
Duration 3 months
Fee HK$6,000

"The Power of Digital Marketing" Workshop Series
數碼營銷威力工作坊 

移動營銷新面貌 Mobile Marketing

隨著移動裝置普及,移動營銷將會越來越重要。作為市場專才,必須掌握最新營銷趨勢。 透過此工作坊, 學員將可瞭解移動營銷現況及趨勢,以及如何有效地將移動營銷融入整體營銷傳播策略。

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開課日期 2020年8月29日 (星期六)
修業期 1日
課程費用 課程費用: HK$1,800

早鳥優惠: HK$1,600 (於2020年7月29日或之前報名)

校友優惠: HK$1,600 (校友優惠不可網上報名, 須親臨各教學中心報名)

 

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