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Digital and Social Media Marketing Final Call

Digital and Social Media Marketing Final Call Digital and Social Media Marketing Final Call

This Postgraduate Diploma is both vocationally and academically oriented to provide opportunities for marketing professionals and general business practitioners to upgrade their knowledge and skills in digital and social media marketing to cope with the challenges and dynamics of the changing market as well as to articulate to Master's degree programmes with credit exemption.
PT
Start 06 MAR 2023 (MON)
Duration 12 months to 24 months
The rapidly aging society in Hong Kong and the pharma landscape connectivity among Hong Kong, Taiwan and China have created significant business opportunities for pharmaceutical products and medical devices. To help marketing and sales executives of the pharmaceutical and medical device industries capture the growing business and face the fierce competition in the market, HKU SPACE has introduced the Professional Diploma in Marketing for Pharmaceutical Industries to equip them with a solid foundation of knowledge and skills for success in the field.
PT
Start To be advised
Duration 1 year
The Professional Diploma in Marketing Programme is developed for individuals who want to equip with strategic understanding of core marketing knowledge and their applications. You will learn how to enhance brand experience and customer engagement through the analysis of market trend and customer journey, effective planning in multichannel marketing communications via integration of digital marketing, social media, conventional marketing promotion tools, and social selling techniques, etc. to uplift the effectiveness in marketing and selling effort in the highly competitive business environment.
PT
Start 06 MAR 2023 (MON)
Duration 1 year to 2 years
Digital and social media revolution has transformed the marketing industry. The Advanced Diploma in Digital and Social Media Marketing is designed to equip you with the latest marketing knowledge and practices in digital, social media, mobile marketing, search engine optimization (SEO), search engine marketing (SEM), content and video marketing, market analytics, etc. The programme also prepares you for further education at degree level and career advancement.
PT
Start 06 MAR 2023 (MON)
Duration 20 months to max. 40 months
Fee HK$4,000 per module (Subject to change without prior notice)
In the digital economy nowadays, most successful marketers have strong data analytic skills and creativity which enable them to craft smart marketing strategies and innovative business solutions in the highly complex and competitive business environment. The programme "Executive Certificate in Data-driven Creative Thinking for Marketers" is designed to prepare marketers with data analytic skills and foster their creative thinking mindset. Marketers who are well-versed in data analytics and able to take it one step further to combine the insights from numbers and apply to creative problem solving will be highly sought after. 
PT
Start To be advised
Duration 5 weeks
This programme aims to provide students with essential and fundamental knowledge in social media and digital marketing analytics. It also provides hands-on and practical techniques and tools for students to build both strategic mindsets on data strategy and develop practical skills in using digital and social media marketing analytics effectively.
PT
開課日期 2023年2月18日 (星期六)
修業期 1個月
課程費用 HK$6,750
This programme focuses on the practical aspects of designing and planning a digital and social media marketing campaign, as part of the overall marketing strategy.
PT
Start To be advised
Duration 3 months
Fee HK$6,000

"The Power of Digital Marketing" Workshop Series
數碼營銷威力工作坊 

移動營銷新面貌 Mobile Marketing

隨著移動裝置普及,移動營銷將會越來越重要。作為市場專才,必須掌握最新營銷趨勢。 透過此工作坊, 學員將可瞭解移動營銷現況及趨勢,以及如何有效地將移動營銷融入整體營銷傳播策略。

PT
開課日期 待定
修業期 1日
課程費用 課程費用: HK$1,800

早鳥優惠: HK$1,600 (於2022年2月27日或之前報名)

校友優惠: HK$1,600 (校友優惠不可網上報名, 須親臨各教學中心報名)

"The Power of Digital Marketing" Workshop Series
 數碼營銷威力工作坊

數碼營銷通路 Digital Marketing Channels

此工作坊專為營銷及商業人員而設。本課程提供現時營銷行內不同之數碼媒體及技術之運用。

PT
開課日期 待定
修業期 1日
課程費用 課程費用 : HK$1,800

早鳥優惠: HK$1,600 (於2022年1月23日或之前報名)

校友優惠: HK$1,600 (校友優惠不可網上報名, 須親臨各教學中心報名)

"The Power of Digital Marketing" Workshop Series
 數碼營銷威力工作坊

Facebook 營銷實戰  

建立Facebook page,相信大家並不陌生,但營銷人員往往未能充分掌握如何利用Facebook,作為品牌形象建立及接觸消費者的信息交流平台。此工作坊提供Facebook 營銷最新資訊,助學員掌握 Facebook 營銷。

PT
開課日期 待定
修業期 1日
課程費用
課程費用 : HK$1,800

早鳥優惠: HK$1,600 (於2022年2月27日或之前報名)

校友優惠: HK$1,600 (校友優惠不可網上報名, 須親臨各教學中心報名)

 

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