Ms Koyi Wu

Ms Koyi Wu is the Business Director (Global Business). She has over 15 years of experience in digital marketing across the landscape of programmatic, search, mobile, social media, content, e-commerce, data analytics, new technology, tracking & measurement. Prior to this, Koyi was the Head of Digital at multiple international media agencies, such as IPG MediaBrands, Starcom Worldwide, OMD and MediaCom in previous years. Her role was to lead the overall digital development for the company as well as being the driver lead for her own digital savvy teams/clients. Koyi has proven record of achievement in driving the success of numerous digital projects and winning over 150+ local & international digital marketing awards. In 2017, as one of the youngest digital leaders in town, Koyi was being selected for an exclusive interview conducted by LinkedIn Global. In 2014, Koyi was awarded as “Greater China Young Achiever of the Year” and “40 Under 40” from Campaign Asia.