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08
Jun 2024
(Sat)

AI Transforms Smart Commerce

Event of
Open SPACE 2024
Subject
Advertising, Media Planning and Marketing Communications
Print

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Date & time
08Jun 2024 (Sat)14:00 - 15:00
Type of Event
Hybrid (In-person & Online Attendance)
Venue
Room 303, 3/F, Admiralty Learning Centre, 18 Harcourt Road, HK
Online Platform
HKU SPACE YouTube Channel
Fee
Free
Speaker
  • Ms Ruby Chan ( Head of Marketing of Shopline)

Ms Ruby Chan

Ms Ruby Chan is the Head of Marketing in Shopline and an expert in B2B solutions of E-commerce with digital transformation. Ruby has over 15 years of solid experience in e-commerce, brand and product management, digital marketing and CRMdomains and worked in senior management roles in the APAC region of Benetton Group, Decathlon Hong Kong and Swire Resources Limited. Prior to that, she is an experienced Brand manager of multinational sportswear and lifestyle brands in Hong Kong. Besides, Ruby is a multi-talented business leader and highly analytical on business strategy development. with experience in brand management including Ecommerce, retail management, product management and merchandising, digital marketing and CRM.

Enquiry
2867 8324 (ec.marketing@hkuspace.hku.hk)
Relevant Programmes
Certificate for Module (Strategic Marketing for Omnichannel Retailing) Certificate for Module (E-commerce Operations) Advanced Diploma in Marketing and Retail Management

AI technology is transforming the E-commerce business. AI algorithms can be used to maximise the sales conversion and customer engagement. optimise pricing, personalise product recommendation, streamline customer service operations, and optimise inventory position to enhance both customer experience in online shopping and business revenue. In this talk, the Head of Marketing of Shopline will share about how AI empowered E-commerce may transform the online shopping business.

Language: Cantonese

 

The School may make available related programme information material at the seminar.
The School reserves the right to alter or modify the schedule of the event if necessary or expedient.