Advanced Diploma in Communication and Culture (CEF) - HKU SPACE: Media & Communication, Culture & Philosophy courses
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Social SciencesMedia & Communication

Advanced Diploma in Communication and Culture
文化及傳播學高等文憑

CEF Reimbursable Course (selected modules only)

CEF Reimbursable Course (selected modules only)

New Course
Course Code
MC015A
Application Code
1690-MC015A

Study mode
Part-time
Start Date
16 Sep 2019 (Mon)
Next intake(s)
Sep 2019
Duration
20 months
Language
English
Course Fee
HK$38,000
(payable in 5 equal installments)
How to Apply
Deadline on 16 Aug 2019 (Fri)
Enquiries
2910-7645
2520-5481

The programme aims to provide students with a multi-disciplinary approach to the study of communication and culture with an emphasis on media and cultural studies. More specifically, it trains the students to be critical consumers and ethical communicators through discussions that allow them to understand the power of both mediated and non-mediated communication in specific cultural contexts. The programme also addresses how existing and emerging forms of new media construct identities and shape lives by examining the relationship between communication and cultures.

QF Level

logo color1

QF Level: 4

QR Registration No.: 18/000891/L4

Validity Period: from 01 Mar 2019 to on-going

 

Programme features

 

  • The programme offers academic training for working adults with at least 2 years of work experience, and those who have Hong Kong Diploma in Secondary Education (HKDSE), Diploma Yi Jin (DYJ) or equivalent qualifications to fulfil their educational goals;
  • Upon completion of the programme, students are academically prepared for entry to top-up degree programmes in communication and culture with credit exemption offered by HKU SPACE in collaboration with overseas universities;
  • This is a unique programme tailor-made for students who are interested in understanding how communication and media work particularly in Asian socio-cultural contexts, and how to produce writings for professional purposes such as public relations and advertising.

 

本課程旨在為學生提供跨學科的知識及研究方法,探討傳播媒體和文化的相互關係。學生透過學習相關理論技能實踐及課堂討論,能夠進一步了解傳播的道德考量,以及當代傳播行業如何構建身份並型塑我們的日常生活,成為更具批判能力的媒體消費者及傳播工作者

 

課程特色

  • 本課程適合具兩年或以上工作經驗,或持有香港中學文憑考試(HKDSE)、毅進文憑(DYJ)或同等學歷的在職人士,於工餘時間進修有關傳播及文化的知識;
  • 修畢此課程的同學,可選擇申請學分豁免,升讀本校與外國大學合辦的相關的學士學位課程(兼讀制或全日制,為期10至24個月不等),取得更高學歷,拓闊出路;
  • 課程除教授專業傳播如公關及廣告技巧外,更涵蓋新媒體以至亞洲文化的傳播特色,適合有志在傳播及文化創意產業發展的同學修讀。

 

The entire programme consists of 10 modules. To complete the programme, students are required to achieve 80% attendance of all the modules and pass all the modules of the programme, normally in 20 months spanning across five semesters. The Advanced Diploma in Communication and Culture (文化及傳播學高等文憑) will be awarded within the HKU system through HKU SPACE to those who have successfully completed the programme.      

Intended Learning Outcomes (ILOs) of the Programme

On completion of the programme, students should be able to

  1. apply communication theories, tools and techniques for various purposes in a variety of cultural contexts;
  2. identify and analyse the ways in which different media can influence representational, communicative and social practice, and the relation between media and forms of community in Asia;
  3. apply basic research methodologies to study about communication messages in political and cultural phenomena;
  4. identify and analyse various economic, social, political forces which have shaped the cultural development including the communication industry in Asia;
  5. evaluate primary academic writing associated with the communication discipline;
  6. examine and critique media arguments.

 

Programme Structure

Modules

Credits

1

Critical Thinking and Effective Communication Skills CEF logo 

12

2

Introduction to Intercultural Communication

12

3

English for Academic and Professional Purposes

12

4

Researching Culture and Media  CEF logo

12

5

Understanding Media and Communication CEF logo

12

6

Popular Culture and Everyday Life

12

7a

Asian Societies: An Introduction

12

7b

Media and Society in Contemporary China

12

8

Media, Culture and Identity CEF logo

12

9

Professional Communication: Advertising and Public Relations

12

10

Introduction to New Media

12

 

Total:

120

CEF logo  This course has been included in the list of reimbursable courses under the Continuing Education Fund. The mother course (Advanced Diploma in Communication and Culture) of this module is recognized under the Qualifications Framework (QF Level 4).

 

Notes

  1. Modules are 3-hour weekly lectures which include a variety of pedagogies such as discussion and class presentation in which students will be asked to form groups to discuss and/or debate an assigned topic and work on exercises and projects, allowing them to engage in peer learning, and to develop team-building and interpersonal skills. Students will be given the chance to integrate and apply the theoretical framework learnt in the corresponding module into practical works.
  2. Normally 7a will be offered. 7b will only be open as an option subject to sufficient number of enrolment.
  3. A wide variety of assessments include essays, presentations, individual/group projects, quizzes, examinations and class participation.

 

Relevant Programmes (for further studies)

Bachelor of Arts Mass Communications, Advertising & Public Relations*

Bachelor of Arts (Honours) Media and Cultural Production

Postgraduate Diploma in Media and Cultural Critique

MA Media, Communication and Critical Practice

*Programme retitling is subject to approval

Advanced Diploma in Communication and Culture -
Application Code 1690-MC015A
Start Date 16 Sep 2019

Applicants shall:

  1. have gained in the HKDSE Examination Level 2 or above in 5 subjects including English Language; OR
  2. have gained in the HKALE Grade E in 2 subjects including Use of English; OR
  3. have gained in the HKALE Grade E in Use of English, and have 2 years of relevant work experience in the communication or cultural industry; OR
  4. have gained in the HKCEE Grade E in 4 subjects, and Level 2 in English Language, and have 2 years of relevant work experience in the communication or cultural industry; OR 
  5. have a diploma in communication studies, cultural studies, media studies or language studies from a recognized institution, OR
  6. be a mature student of at least 21 years of age by the start date of the programme and have at least 2 years of work experience.

Applicants must be able to demonstrate a good command of English, in particular in writing and reading. They may be required to attend an English written test if necessary. Applicants with other qualifications will be considered on individual merit.

(Note: Students who barely meet the English Language requirement of the programme (HKDSE Examination Level 2 in English Language, HKALE Grade E in Use of English, or HKCEE Grade E in English Language) are required to take the additional practical English writing course in the first trimester of the programme.)

Application Fee

HK$150 (Non-refundable)

Course Fee
  • HK$38,000
    (payable in 5 equal installments)
  • The CEF Institution Code of HKU SPACE is 100

CEF SectorNo Sector

CEF Courses
Critical Thinking and Effective Communication Skills (Module from Advanced Diploma in Communication and Culture)
COURSE CODE 40Z106008 FEES $3,800 ENQUIRY 2910-7645
Researching Culture and Media (Module from Advanced Diploma in Communication and Culture)
COURSE CODE 40Z106016 FEES $3,800 ENQUIRY 2910-7645
Understanding Media and Communication (Module from Advanced Diploma in Communication and Culture)
COURSE CODE 40Z106024 FEES $3,800 ENQUIRY 2910-7645
Media, Culture and Identity (Module from Advanced Diploma in Communication and Culture)
COURSE CODE 40Z106032 FEES $3,800 ENQUIRY 2910-7645

Continuing Education Fund


 

Continuing Education Fund Reimbursable Course Continuing Education Fund Reimbursable Course (selected modules only)
Some modules of this course have been included in the list of reimbursable courses under the Continuing Education Fund.

Application Form Download Application Form

Enrolment Method

HKU SPACE provides 24-hour online application and payment service for students to make enrolment for most open admission courses (courses enrolled on first come, first served basis) and selected award-bearing programmes via the Internet.  Applicants may settle the payment by using either PPS, VISA or Mastercard online.

  1. Complete the online application form

    Applicant may click the icon Apply Now on the top right hand corner of the programme/course webpage to make online application, and then follow the instructions to fill in the online application form.

    Some programmes/courses may be admitted by selection, and may require applicants to provide electronic copy of any required documents (e.g. proof of qualification) as indicated on the programme/course webpage.  Only file format in doc, docx, jpg and pdf are supported. 

  2. Make Online Payment

    Pay the programme/course fees by either using:

    PPS via Internet - You will need a PPS account and a PPS Internet password. For information on how to open a PPS account and how to set up a PPS Internet password, please visit http://www.ppshk.com.

    Credit Card Online Payment - Course fees can be paid by VISA or Mastercard including the “HKU SPACE Mastercard”.

To know more about online enrolment and payment, please refer to the user guide of Online Enrolment and Payment:

 

In Person / Mail

For first time enrolment

Applicants must provide all the required information on the application form and any additional information as required after the intial application assessment. Otherwise the School may not be able to process the admission/enrolment further.

  1. For first come, first served short courses, complete the Application for Enrolment Form SF26 and bring or post the completed form(s), together with the appropriate application/course fee(s) and any required supporting documents to any of the HKU SPACE enrolment centres.  
  2. Award-bearing and professional courses may require other information. Forms are usually available at the enrolment centres or on request from programme staff. Bring or post the completed form(s), together with the appropriate application/course fee(s) and any required supporting documents to any of the HKU SPACE enrolment centres.

For continuing enrolment in the same course

In person or by post
  1. The standard ‘Enrolment/Payment Slip’ is designed for students of award-bearing programmes or remaining programmes in a suite of programmes requiring continuing enrolment and it applies to most programmes.
  2. Students should complete the “Enrolment/Payment Slip” which will be made available by relevant programme staff and return the slip to any HKU SPACE enrolment centre or post it to the relevant programme staff with appropriate fee payment.

If you are in doubt about the procedures, please check the individual course details, or contact our programme staff or enrolment centres. 

Please note the followings for programme/course enrollment:

  1. To make an application online, you will need a computer with connection to the Internet and a web browser with JavaScript enabled. Internet Explorer 5.01 or above is recommended for the web browser.
  2. Applicants should not leave the online application idle for more than 10 minutes.  Otherwise, applicants must restart the application process.
  3. Only S-MILES and Early Bird Discount are supported in Online Applicants (Application).  To enjoy other types of discount, please visit one of our enrolment centres.
  4. During the online application process, asynchronous application and payment submission may occur.  Successful payment may not guarantee successful application.  In case of unsuccessful submission, our programme staff will contact you shortly.
  5. Applicants are reminded that they should only apply for the same programme/course once through counter or online application.
  6. For online enrolment, payment confirmation page would be displayed after payment has been made successfully.  In addition, a confirmation email would also be sent to your email account.  You are advised to keep your payment confirmation for future enquiries.
  7. Fees paid are not refundable except as statutorily provided or under very exceptional circumstances (e.g. course cancellation due to insufficient enrolment).
  8. If admission is by selection, the official receipt is not a guarantee that your application has been accepted.  We will inform you of the result as soon as possible after the closing date for application.  Unsuccessful applicants will be given a refund of programme/course fee if already paid.

Disclaimer

The School provides a platform for online services for a selected range of products it offers. While every effort is made to ensure timeliness and accuracy of information contained in this website, such information and materials are provided "as is" without express or implied warranty of any kind. In particular, no warranty or assurance regarding non-infringement, security, accuracy, fitness for a purpose or freedom from computer viruses is given in connection with such information and materials.

The School (and its respective employees and subsidiaries) is not liable for any loss or damage in connection with any online payments made by you by reason of (i) any failure, delay, interruption, suspension or restriction of the transmission of any information or message from any payment gateways of the relevant banks and/or third party merchants for processing credit/debit/smart card or other payment facilitation mechanism; (ii) any negligence, mistake, error in or omission from any information or message transmitted from the said payment gateways; (iii) any breakdown, malfunction or failure of those gateways in effecting online payment service or (iv) anything arisen out of or in connection with the said payment gateways, including but not limited to unauthorised access to or alternation of the transmission of data or any unlawful act not permitted by the law.

Payment Method
1. Cash or EPS

Cash or EPS are accepted at any HKU SPACE Enrolment Centres.

2. Cheque or bank draft

Course fees can also be paid by crossed cheque or bank draft made payable to “HKU SPACE”. Please write the programme title(s)  and the applicant’s name on the back of the cheque. You may either:

  • in person by submitting the payment, completed form(s), and required supporting documents to any of our enrolment centres; or
  • by mailing the above documents to any of our enrolment centres, specifying “Course Application” on the envelope. 
3. VISA/MasterCard

Course applicants, who are holders of HKU SPACE Mastercard, can enjoy a 10-month interest-free instalment period for courses of HK$2,000 and over. For enquiries, please contact our enrolment centres.

4. Online payment

Online payment for short courses (first come, first served) and selected award-bearing programmes is available using PPS, VISA or Mastercard. Please refer to the Online Services page on the School website.

Notes

  1. For general and short courses, applicants may be required to pay the course fee in cash or by EPS, Visa or Mastercard if the course is to start shortly.
  2. Fees paid are not refundable except under very exceptional circumstances (e.g. course cancellation due to insufficient enrolment), subject to the School’s discretion. In exceptional cases where a refund is approved, fees paid by cash, EPS, cheque or online PPS will be reimbursed by a cheque; fees paid by credit card will be reimbursed to credit card account used for payment.
  3. In addition to the published fees, there may be additional costs associated with individual programmes. Please refer to the relevant course brochures or direct any enquiries to the relevant programme teams for details.
  4. Fees and places on courses are not transferrable. Once accepted onto a course, the student may not change to another course without approval from HKU SPACE. A processing fee of HK$120 will be levied on each approved transfer.
  5. HKU SPACE will not be responsible for any loss of payment, receipt, or personal information sent by mail.
  6. For additional copies of receipts, please submit a completed form, a sufficiently stamped and self-addressed envelope, and a crossed cheque for HK$30 per copy made payable to ‘HKU SPACE’ to any of our enrolment centres. Such copies will normally be issued at the end of a course.