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PROGRAMME OBJECTIVE
This programme aims to equip the hospitality, tourism and event practitioners with the concepts of marketing. It covers products, pricing, internal marketing strategy (people) and customer satisfaction, promotion, digital marketing strategy, and distribution channels in the tourism, hospitality and event industries. The programme also aims to give students an opportunity to extend their understanding of marketing in the hospitality, tourism and event contexts. It offers a wide range of academic knowledge, including how to examine the marketing environment and its likely impacts, how to access the market segmentation, targeting and positioning strategies in use for the hospitality, tourism and event industries specifically. Upon completion of the programme, students will be able to prepare a marketing plan for the hospitality, tourism and event organisations.
(*The tuition fee is reviewed annually and is subject to change without prior notice.)
本課程旨在講授中西醫學對臨床常見筋傷痛症的基本認識和防治方法,推廣中醫藥保健知識在大眾健康中的應用。
(課程費用於獲取錄後繳交)
This programme provides students with the essential knowledge of Big Data, the framework of Business Analytics as well as the usage of computer software to optimize the solution for effective decision making. The programme also covers the data preparation procedures, methods in handling big data using Python, techniques of Business Analytics and optimal solution for decision making. Apart from applying the knowledge to solve problems in their workplace, students may consider further their studies in Big Data, Data Analytics, Computer Science, Operation Research, FinTech and Quantitative Analysis in future.