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Professional Practice Theme - Hospitality, Tourism & Events Management

Microcredentials are individualised learning programmes – the contents are skill-based and professional-oriented, and the study plans can be made based on the student's personal pace, time and interests. Microcredentials are suitable for anyone wishing for career advancement, upgrading skills, changing professions, or even pursuing interests. Below are the courses under the theme of "Hospitality, Tourism & Events Management". More themes and courses can be found HERE.

Butler service skill is the core knowledge and skillsets that should be acquired by attendants who are now serving or aspired to serve in private jets, serviced apartments, luxury hotels and super yachts. The needs of manpower with such expertise and skillsets are well expressed among many luxury hospitality service providers in Hong Kong and in the region. Students graduating from this programme will pursue a career in the luxury service sector.

PT
Start 20 JUL 2024 (SAT)
Duration 4 weeks to 6 weeks
Fee HK$15,000 per programme *(excluding the field trip expenses)



Hong Kong is an international aviation hub, the demand of travelling in both commercial and business aviation is very high. With the new terminal and the third runway project undergoing in the Hong Kong International Airport, as well as the opening of the Hong Kong-Zhuhai-Macau Bridge, the scale and demand of aviation service of Hong Kong International Airport would further expand. The demand of business aviation is emergent and is particularly high in some Asian cities/countries such as China, Macau, and Singapore. Private jet travel wll become more popular in the new era of growth.
PT
Start To be advised
Duration 4 weeks to 6 weeks
Fee HK$4,800 per programme *(excluding the field trip expenses)
日本清酒是日本人引以為傲的優良文化象徵,隨著日本清酒的全球化及香港人對日本食品越發喜愛,日本清酒成為伴佐日本美食的最佳酒品,清酒愛好者人數也隨之而增加。
PT
開課日期 2024年9月9日 (星期一)
修業期 30小時
課程費用 學費 : HK$10,500 (包括教科書,品嚐 30-40 種不同風格日本酒類的費用)
This programme is intended for people who have little or no prior knowledge of wines. It is suitable to those wine enthusiasts so that they can deepen and broaden their wine knowledge for social and leisure purpose; and those who wish to work with wines as part of a larger beverage portfolio in the retail, wholesale and hospitality sectors.
PT
Start 06 AUG 2024 (TUE)
Duration 30 hours
Fee HK$12,000 per programme inclusive of:
1.) Study Guide for WSET Level 1 Award in Wines in English
2.) Student study pack for WSET Level 2 Award in Wines in English
3.) about 58 Wines for tasting
4.) Test Fee for WSET Level 1 Award in Wines qualification
5.) Test Fee for WSET Level 2 Award in Wines qualification
6.) WSET certificates & pins
PROGRAMME OBJECTIVE
The programme aims to familiarize students with the key functions of business aviation management, which encompasses stakeholder management, legal and compliance, financial management, sale and marketing management, business development, as well as human resources management. A wide range of best practices in business aviation will be drawn from different continents, so that students will have a comprehensive and professional understanding of management knowledge and skills to deal with a variety of people, tasks and business needs in the business aviation sector.
PT
Start To be advised
Duration 10 weeks
Fee HK$12,000 per programme
PROGRAMME OBJECTIVE
The programme aims to introduce to students a comprehensive and structured knowledge of flight operations in the business aviation sector, including flight coordination management, flight dispatching management, flight planning and scheduling, crew administration, business aviation aircraft model types, configurations as well as the regulatory requirements and laws. The programme also introduces a wide range of operational environments of business/private aircraft in different places (e.g. Hong Kong, The Greater China, US, Europe, Middle East, Africa).
PT
Start To be advised
Duration 10 weeks
Fee HK$12,000 per programme

PROGRAMME OBJECTIVE

This programme aims to develop students’ core skills to stage a function in the perspectives of planning and marketing for various types of events. Upon the completion of the programme, students will be able to apply the essential tools and techniques in event planning processes including how to respond to risks, how to analyse financial management and how to plan the staffing and manpower. In order to promote events strategically, students should conduct different marketing analyses and apply the appropriate tactics to promote an event successfully and effectively. They will also be able to describe the event bidding processes from the stages of preparation to follow-up as well as drafting an event bidding proposal. This programme provides students with industrial insights via introducing the future trends and current issues of event industry.

PT
Start To be advised
Duration 39 hours
Fee HK$5,200 per programme
(*The tuition fee is reviewed annually and is subject to change without prior notice.)

PROGRAMME OBJECTIVE

This programme aims to equip event professionals with an overview of event operations and develop their managerial skills needed for the event industry. It covers the event logistics, on-site staffing, crowd management, stakeholder management and safety and security matters. Upon completion of the programme, students will be able to describe the essential operational processes in an event, how to plan an event with identifying various operational challenges as well as how to successfully organise different operational tasks together in an event. The environmental sustainability will be introduced in order to cover the contemporary concepts of “green” in various types of events via worldwide case study.

PT
Start To be advised
Duration 33 hours
Fee HK$5,200 per programme
(*The tuition fee is reviewed annually and is subject to change without prior notice.)

PROGRAMME OBJECTIVE

This programme aims to equip business leaders in both resort and hotel organisations with comprehensive knowledge of the planning, operation as well as management principles for hotels and resorts. It also covers branding and marketing, finance and revenue, service management, customer relationship management and information technology issues. Upon completion of the programme, students will be able to distinguish the management of back of the house and heart of house and describe the differences of various departments in resort and hotel organisations. With the trend of integrating hotel and resort, there is a demand for students equipped with understanding on how to organise a successful business for a resort and its unique characteristics. 

PT
Start 04 NOV 2024 (MON)
Duration 39 hours
Fee HK$5,200 per programme
(*The tuition fee is reviewed annually and is subject to change without prior notice.)

PROGRAMME OBJECTIVE

This programme aims to introduce to students an overview of digital technology applications in hospitality, tourism and event industries, including the digital technologies (e.g. ‘Internet of Things’ (IoT), e-booking and e-purchasing) and digital tools (e.g. FaceBook page, YouTube, Twitter and MakeMyTrip.com). It covers how these applications influence the management of international hospitality, tourism and event businesses as well as the characteristics of digital consumers’ decision making.

Upon the completion of the programme, students will learn the contemporary trends in on-line payment, web-marketing, and the importance of web presence for international hospitality, tourism and event businesses. Case studies will be shared to enhance students’ understanding of the good practices / applications in the real-world setting, including the sectors of destination, hotel, restaurant, tourism attraction, airline…etc.

PT
Start To be advised
Duration 33 hours
Fee HK$5,200 per programme
(*The tuition fee is reviewed annually and is subject to change without prior notice.)

 

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