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03
Jun 2017
(Sat)

品牌營銷不敗之謎

Event of
Open SPACE 2017
Subject
Advertising, Media Planning and Marketing Communications
Print

Thanks for your participation!

The above event has been completed successfully. Please look forward to the upcoming events.

Date & time
03Jun 2017 (Sat)14:00 - 15:00 Free
Venue
Room 306, 3/F, Admiralty Centre, 18 Harcourt Road, Hong Kong (access via the shopping arcade escalators through Exit A, Admiralty MTR Station)
Speaker
  • Ms Amy Choi, Brand Director, Sparkling Beverages, Hong Kong and Macau Region, Coca Cola China Limited
Ms Amy Choi, Brand Director, Sparkling Beverages, Hong Kong and Macau Region, Coca Cola China Limited

Ms Amy Choi, Brand Director, Sparkling Beverages, Hong Kong and Macau Region, Coca Cola China Limited

蔡虹小姐畢業於香港科技大學工商管理學系市場學。蔡小姐於2010年加入可口可樂有限公司，現任香港和澳門地區的品牌總監，負責可口可樂，雪碧，芬達，玉泉汽水等飲料的品牌營銷管理。

Enquiry
2520 4609
Relevant Programmes
Advanced Diploma in Marketing and Retail Management Bachelor of Arts (Hons) Marketing Advanced Diploma in Digital and Social Media Marketing Advanced Diploma in Marketing and Brand Management Bachelor of Arts (Hons) Marketing and Management
moreRelevant Programmes
Remarks

Language - Cantonese

隨著社交媒體的快速發展和普及，不少公司透過社交媒體吸引客戶，強化品牌參與度、建立龐大的網路社群，務求透過360 度的溝通管道，提升品牌參與、成功攏絡及擴大品牌粉絲的群組。  可口可樂品牌總監將為我們揭開如何成功吸引顧客直接與品牌對話，加強品牌互動，提升參與度及品牌忠誠度。

參加者或有機會透過講座接觸到本學院相關之課程。
學院保留取消及更改講座詳情之最終權利，而不作另行通知。

 
HKU SPACE Open SPACE 增值空間