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Brand Management, Luxury Branding and Fashion Marketing
Hong Kong is well known as a shopping destination where consumers enjoy zero sales tax on most products (except alcohol and tobacco), endless brand choices, comprehensive consumer protection and high quality retail facilities. Many international fashion and luxury brands have set up shop in the city to take advantage of our sophisticated consumer market. This vibrant retail business environment is driving the need for marketing professionals and business practitioners to equip themselves with up-to-date knowledge of retail marketing and brand management.
The rapid development in digitalization and multi-channel retailing has transformed the retail landscape. Total customer satisfaction has been redefined through personalized shopping experience via multi-channel retailing. Nowadays, customers may use more than one sales channels to shop. This part-time advanced diploma programme equips you with new retail management knowledge and skills for multichannel retailing through in-store, online, mobile retailing, etc.
PT
Start 04 MAR 2025 (TUE)
Duration 20 months to max. 40 months
Fee HK$4,250 per module (subject to change without prior notice)
This programme is designed to provide students with a basic understanding of the key management operations in retail business to prepare them for day-to-day retail operations.
PT
Start To be advised
Duration 4 months
Fee HK$4,350 (Subject to change without prior notice)
The MSc in Marketing with Festival and Event Management is a two-year part-time programmes jointly offered by Edinburgh Napier University and HKU SPACE since Year 2010. Edinburgh Napier is based in one of the most important global destinations for tourism, festival and events. The University's postgraduate programmes were developed to support international tourism and event management development. The programmes aimed to equip students with the knowledge and intellectual capabilities to successfully develop a career in marketing, festival and event management.
This postgraduate Diploma is designed to provide opportunities for marketing or retailing practitioners in the fashion business to develop the knowledge, international perspective and managerial skills required to enhance their company’s competitiveness, innovative capabilities and brand reputation. This programme also helps students acquire analytical skills to pursue a career in the fashion business.
This Postgraduate Diploma is designed to provide opportunities for practitioners in the luxury goods and services business to develop the knowledge, international perspective and managerial skills required to enhance their company’s competitiveness, innovative capabilities and brand reputation. This programme also helps students acquire analytical skills to pursue a career in the luxury business sector.
This programme provides a firm foundation to equip you with knowledge and skills in developing brand strategies and managing brands in a multi-cultural market environment. It also prepares you for higher education at degree level and career advancement in brand management in a competitive market environment.
PT
Start 04 MAR 2025 (TUE)
Duration 20 months to max. 40 months
Fee HK$4,250 per module (subject to change without prior notice)
This programme is designed to enhance the skills of individuals working in the fashion industry, particularly in the areas of retailing, buying, and merchandising. It is also ideal for those aspiring to start their own fashion brands or those with no prior experience in fashion. Participants will gain insights into the structure of the global fashion market, trend research, buying functions, range planning, sales analysis, and profit management. The course includes real-life examples and a store visit exercise to provide practical, hands-on experience.
The programme is designed for diamond traders, diamond experts, appraisers and graders, jewellers and designers, diamond and jewellery lovers, sales managers, and buyers. Students will study the 4C’s: Carat, Colour, Clarity and Cut, and determine the quality and value of a stone. Students will also learn identification methods to detect the most common stimulants, and be able to operate the professional microscope and other gemological equipment appropriately.
The programme is to examine the behavioural intention of digital consumers and to examine the omnichannel retailing strategy for omnichannel retailing business to enhance the consumer experience.
PT
Start To be advised
Duration 42 hours
Fee HK$4,350 (Subject to change without prior notice)
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