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人工智能、Web3.0、ChatGPT 及大數據等創新科技在 2023 年繼續蓬勃發展,並持續改變商業世界。各企業必須準確使用新科技去部署及經營業務。了解這些技術如何影響您的業務和職業生涯勢在必行。講座中的案例研究,會提供最新的科技發展及應用資訊。我們提供的下列大部份課程獲CEF 資助 ,助你深入了解商業科技發展。
想快人一步了解新科技對商界發展的影響?密切留意學院定期會舉行的課題講座,歡迎報名參與。
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The MSc in Marketing with Digital Strategy is a two-year part-time programme jointly offered by Edinburgh Napier University and HKU SPACE. The programme equips students with the digital skills and strategic marketing knowledge to meet current demand for people who can thrive in the digital business environment. Suitable for those with no previous marketing knowledge, this higher degree will increase students’ employability, empowering students to have the confidence and knowledge to meet employers’ present and future digital and marketing needs, and give students the advanced digital skills necessary to develop new business and marketing opportunities.
(HK$21,720 to HK$31,120 per module; and subject to annual change without prior notice)
2 installment-:1st- three modules: $33,000 and 2nd- three modules: $33,000
2 installment-:1st- three modules: $33,000 and 2nd- three modules: $33,000
The Postgraduate Diploma in Business Management for Digital Transformation is a business programme focused on developing customer-centric business and organisation development strategies to transform an existing business to meet changing customer behaviours with the help of digital technology.
The programme aims to equip current and potential business leaders with the knowledge and competencies to lead the business transformation of their organisation with the help of digital technology as an enabler. The programme adopts a practical approach to prepare students for developing business and organisation strategies for the transformation of their organisations and address common issues that may arise with the transformation.
[Tuition Fee by 3 instalments]
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