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Marketing

HKU SPACE offer a series of marketing programmes ranging from sub-degree, undergraduate, postgraduate to master degree, providing students with complete and multiple pathways to attaining well recognized academic qualifications at different levels.

Our programmes offer updated marketing knowledge and skills including but not limited to digital and content marketing, social media marketing, retail management, event marketing, public relations, advertising and promotion, brand management, fashion marketing, etc. which will prepare you to cope with the changing market needs and the competitive career market.

Please click into our programme to find out more information:

11 results
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Programme TitleLevelStart DateFull-time / Part-time
Edinburgh Napier University, United Kingdom
The MSc in Marketing is a two-year part-time programme jointly offered by Edinburgh Napier University and HKU SPACE since Year 2000. The programme aimed to equip students with the knowledge and intellectual capabilities to successfully develop a career in marketing management.
PT
Start 09 FEB 2026 (MON)
Duration 24 months to 28 months
Fee Total Tuition Fee : HK$104,000

(HK$11,550 to HK$23,150 per module,
subject to annual change without prior notice)
Edinburgh Napier University, United Kingdom
The MSc in Marketing with Festival and Event Management is a two-year part-time programmes jointly offered by Edinburgh Napier University and HKU SPACE since Year 2010. Edinburgh Napier is based in one of the most important global destinations for tourism, festival and events. The University's postgraduate programmes were developed to support international tourism and event management development. The programmes aimed to equip students with the knowledge and intellectual capabilities to successfully develop a career in marketing, festival and event management.
PT
Start 09 FEB 2026 (MON)
Duration 24 months to 28 months
Fee Total Tuition Fee : HK$104,000

(HK$11,550 to HK$23,150 per module,
subject to annual change without prior notice)
The programme aims to meet the continuing education and professional development needs of those who are currently working in corporate branding and/or event management or those who have aspirations in these areas.
PT
Start 09 MAR 2026 (MON)
Duration 1 year to 2 years
Fee HK$5700 - 6200
This Postgraduate Diploma is both vocationally and academically oriented to provide opportunities for marketing professionals and general business practitioners to upgrade their knowledge and skills in digital and social media marketing to cope with the challenges and dynamics of the changing market as well as to articulate to Master's degree programmes with credit exemption.
PT
Start 09 MAR 2026 (MON)
Duration 12 months to 24 months
Fee HK$6,200

PROGRAMME OBJECTIVES

The programme aims to equip students with the credentials and expertise that prepare them for a variety of career in the competitive and ever-changing live entertainment and event industry.
PT
Start 09 MAR 2026 (MON)
Duration 1 year
Fee Course Fees: HK$35,200* will be paid in 3 terms
(*The tuition fee is reviewed annually and is subject to change without prior notice.)
The University of Hull, United Kingdom
This programme provides you with practical knowledge and vocational skills in marketing. You will be able to apply effective marketing strategies, digital and social media marketing techniques and persuasive communication tactics in different market environment and equipped with analytical skills and critical thinking ability. This programme will also help you to develop your critical thinking and analytical skills.
PT
Start 09 JAN 2026 (FRI)
Duration 18 months
The University of Hull, United Kingdom
The BA (Hons) Marketing and Management programme equips students with the latest marketing and management knowledge such as marketing communications, digital marketing, social media, brand management, strategic management, etc. It aims to uplift students’ competitiveness and employability in job market. With professional training, students will be able to develop effective marketing and management strategies to solve business problems in competitive business environment.
PT
Start 09 JAN 2026 (FRI)
Duration 18 months
The Professional Diploma in Social Media and Digital Marketing Programme is to equip those marketing practitioners or executives without an academic marketing qualification with practical marketing knowledge including strategic marketing planning, consumer behaviour, basic Google analytics, social media and digital marketing, and public relations. Upon completion of the programme, students will be able to handle marketing tasks to achieve the business goals.
PT
Start To be advised
Duration 1 year
Fee HK$4500
Digital and social media revolution has transformed the marketing industry. The Advanced Diploma in Digital and Social Media Marketing is designed to equip you with the latest marketing knowledge and practices in digital, social media, mobile marketing, search engine optimization (SEO), search engine marketing (SEM), content and video marketing, market analytics, etc. The programme also prepares you for further education at degree level and career advancement.
PT
Start 10 MAR 2026 (TUE)
Duration 20 months to max. 40 months
Fee HK$4,500 per module (Subject to change without prior notice)
This programme provides a firm foundation to equip you with knowledge and skills in developing brand strategies and managing brands in a multi-cultural market environment. It also prepares you for higher education at degree level and career advancement in brand management in a competitive market environment.
PT
Start 10 MAR 2026 (TUE)
Duration 20 months to max. 40 months
Fee HK$4,500 per module (subject to change without prior notice)

 

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