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Certificate for Module in Marketing Series

HKU SPACE offers a comprehensive range of courses designed to meet the high demand for marketing skills in today's global business environment. These courses cover areas such as Corporate Brand Communication, New Communication Tools, PR Trends, Content Creation, PR Campaign Planning, KPIs, Effectiveness Measurement, and Crisis Management. Additionally, with the surge of e-commerce during the pandemic and the continuing growth of social commerce and mobile use, HKU SPACE provides industry-relevant programs that equip individuals with essential digital and social media marketing skills to enhance their career prospects in the evolving market.

CFM

✨Highlights✨

  • CEF Reimbursable Courses

  • 33 - 42 hours completed

  • Integrating Theory and Practice

 

Course Code

Module

Websites

QF Level

Contact

MK085A

Certificate for Module (E-commerce Operations)

https://hkuspace.hku.hk/prog/cert-for-module-e-commerce-operations

QF Level: 4 QR Registration No.: 22/000706/L4QR Registration Validity Period: 01 Sep 2022 - on-going

 

ADip.marketing@hkuspace.hku.hk

Tel : 28678316

MK088A

Certificate for Module (Digital Marketing Planning and Analytics)
 

https://hkuspace.hku.hk/prog/cert-for-module-digital-marketing-planning-and-analytics

 

QF Level: 4 QR Registration No.: 22/000705/L4QR Registration Validity Period: 01 Sep 2022 - on-going

 

ADip.marketing@hkuspace.hku.hk

Tel : 28678316

MK087A

Certificate for Module (Shopper Relations and Customer Services)

https://hkuspace.hku.hk/prog/cert-for-module-shopper-relations-and-customer-services

 

QF Level: 4 QR Registration No.: 22/000709/L4QR Registration Validity Period: 01 Sep 2022 - on-going

ADip.marketing@hkuspace.hku.hk

Tel : 28678316

 

MK091A

Certificate for Module (Corporate Communications and Crisis Management)
 

https://hkuspace.hku.hk/prog/cert-for-module-corporate-communications-and-crisis-management

 

QF Level: 4 QR Registration No.: 22/000704/L4QR Registration Validity Period: 01 Sep 2022 - on-going

 

ADip.marketing@hkuspace.hku.hk

Tel : 28678316

MK089A

Certificate for Module (Management Skills for Effective Manager)

https://hkuspace.hku.hk/prog/cert-for-module-management-skills-for-effective-manager

 

QF Level: 4 QR Registration No.: 22/000707/L4QR Registration Validity Period: 01 Sep 2022 - on-going

 

ADip.marketing@hkuspace.hku.hk

Tel : 28678316

MK090A

Certificate for Module (Psychology of Advertising)

https://hkuspace.hku.hk/prog/cert-for-module-psychology-of-advertising

 

QF Level: 4 QR Registration No.: 22/000708/L4QR Registration Validity Period: 01 Sep 2022 - on-going

 

ADip.marketing@hkuspace.hku.hk

Tel : 28678316

MK073A

Certificate for Module (Retail Management and Operations)

https://hkuspace.hku.hk/prog/cert-for-module-retail-management-and-operations

 

QF Level: 4 QR Registration No.: 19/001093/L4QR Registration Validity Period: 01 Oct 2019 - on-going

 

ADip.marketing@hkuspace.hku.hk

Tel : 28678316

MK086A

Certificate for Module (Strategic Marketing for Omnichannel Retailing)

https://hkuspace.hku.hk/prog/cert-for-module-strategic-marketing-for-omnichannel-retailing

 

QF Level: 4 QR Registration No.: 21/001316/L4QR Registration Validity Period: 01 Dec 2021 - on-going

 

ADip.marketing@hkuspace.hku.hk

Tel : 28678316

MK082A

Certificate for Module (Effective Digital Media Planning and Programmatic Advertising)

 

https://hkuspace.hku.hk/prog/cert-for-module-effective-digital-media-planning-and-programmatic-advertising

 

QF Level: 4 QR Registration No.: 21/001316/L4QR Registration Validity Period: 01 Dec 2021 - on-going

 

ec.marketing@hkuspace.hku.hk

Tel : 28678499

MK093A

 

Certificate for Module (Digital Branding and Experiential Marketing)

https://hkuspace.hku.hk/prog/cert-for-module-digital-branding-and-experiential-marketing

 

QF Level: 3 QR Registration No.: 23/000505/L3QR Registration Validity Period: 01 Jun 2023 - on-going

 

ec.marketing@hkuspace.hku.hk

Tel : 28678499
9 results
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Programme TitleLevelStart DateFull-time / Part-time
Online shopping significantly surged during the pandemic. It’s important for online retailers to set up effective e-commerce operations which can directly improve its consumer experience and profitability. The programme is designed to provide students with basic knowledge about e-commerce operation and management including business concepts, business strategies and operations. It also equips students with the knowledge of e-commerce security and operations covering online payment setup, inventory management, logistics and order fulfillment. 
PT
Start To be advised
Duration 36 hours
Fee HK$4,800 (Subject to change without prior notice)
The programme is to provide students with the basic knowledge to evaluate advertising from the perspective of psychology in attitude change.
PT
Start To be advised
Duration 42 hours
Fee HK$4,800 (Subject to change)
The programme is to provide students with the basic concepts and insights to the interconnected value of the core digital channels and the competence in developing a digital marketing plan to address the upcoming marketing challenges in the business.
PT
Start To be advised
Duration 42 hours
Fee HK$4,800 (Subject to change)
The programme aims to stress the importance of customer-centric service in retailing business and to develop students’ knowledge and skills of customer services for retailers and shopping malls. They will also learn how to establish a long-term shopper relationship and enhance the shopping experience and satisfaction.
PT
Start To be advised
Duration 42 hours
Fee HK$4,800 (Subject to change)
The programme is to equip students with proficient corporate communication skills to communicate with stakeholders and the knowledge to develop a crisis management plan.
PT
Start To be advised
Duration 42 hours
Fee HK$4,800 (Subject to change)
The programme is to develop students with self-management, interpersonal management and team management skills and prepare them to perform the role of a marketing manager.
PT
Start To be advised
Duration 33 hours
Fee HK$4,800 (Subject to change)
The programme is to examine the behavioural intention of digital consumers and to examine the omnichannel retailing strategy for omnichannel retailing business to enhance the consumer experience.
PT
Start To be advised
Duration 42 hours
Fee HK$4,800 (Subject to change without prior notice)
This programme is designed to provide students with a basic understanding of the key management operations in retail business to prepare them for day-to-day retail operations. 
PT
Start To be advised
Duration 4 months
Fee HK$4,800 (Subject to change without prior notice)
本課程旨在為學員講解中小企業如何使用新科技提升顧客的品牌體驗，了解在本地、中國內地及環球國際品牌的管理模 式、評估及規劃品牌的巿場定位，讓學員掌握在數碼時代塑造品牌和建立實用營銷及傳媒活動的策略。
PT
Start 04 SEP 2025 (THU)
Duration 30 hours
Fee HK$7,800

 

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