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BusinessMarketing & Branding

Advanced Diploma in Digital and Social Media Marketing
數碼及社交媒體營銷高等文憑

Course Code
MK052A
Application Code
1555-MK052A

Study mode
Part-time
Start Date
01 Nov 2017 (Wed)
Next intake(s)
Nov 2017 and Mar 2018
Duration
20 months to 40 months
Language
English

Digital and social media revolution has transformed the marketing industry. The Advanced Diploma in Digital and Social Media Marketing is designed to equip you with the latest marketing knowledge and practices in digital, social media, mobile marketing, search engine optimization (SEO), search engine marketing (SEM), content and video marketing, market analytics, etc. The programme also prepares you for further education at degree level and career advancement.

Digital and social media revolution has transformed the marketing industry. It is vital for marketers and those who are interested in digital and social media marketing to equip themselves with the latest marketing knowledge.

The Advanced Diploma in Digital and Social Media Marketing programme equips you with the up-to-date principles, theoretical knowledge and practices in the digital marketing. On completion of the programme, participants should have acquired a basic understanding of digital and social media marketing theories and be able to apply these to day-to-day operations at work. The programme also prepares you for further education at degree level as well as career advancement in digital and social media marketing.

  1. Principles of Marketing
  2. Business Economics
  3. Essentials of Accounting 
  4. Consumer Behaviour
  5. Marketing Communications
  6. Introduction to Management
  7. Marketing Research and Information
  8. Digital Marketing
  9. Social Media Marketing
  10. Elective Module (Choose any one of the following)
    i. Brand Management
    ii. Business Communication
    iii. Integrated Brand Communications
    iv. International Business
    v. Introduction to Branding
    vi. Retail Management and Operations
    vii. Strategic Retail Marketing
    viii. Retail Merchandising and Distribution
    ix. Selling and Sales Management
    x. Services Marketing

    xi. Business Law

    xii. Introduction to Public Relations

    xiii. Public Relations Planning

    xiv. Principles of Advertising

    xv. Advertising Campaign

Students who complete any five modules (a total of 60 credits) and choose to exit the programme may receive a "Diploma in Marketing Studies" .

Holders of this Advanced Diploma will be eligible to apply for the following two top-up degree programmes jointly organised by HKU SPACE and The University of Hull.
  • Bachelor of Arts (Hons) Marketing
  • Bachelor of Arts (Hons) Marketing and Management 
 
Duration
  • The duration is 20 months to 40 months.

    Regular Lectures:
    Weekdays 7:00pm - 10:00pm

    Venue:
    HKU SPACE Learning Centres

Applicants should

  • have gained in the HKALE Grade E in 2 subjects; or
  • have gained in the HKALE Grade E in 1 subject, and have 2 years of relevant work experience; or
  • have gained in the HKCEE Grade E in 4 subjects, and Level 2 in English Language, and have 2 years of relevant work experience; or
  • have gained in the HKDSE Examination Level 2 in 5 subjects including English Language; or
  • hold a certificate in the marketing, business or related discipline; or
  • be aged at least 21 with 3 years of relevant work experience.
Application Fee

HK$150 , non-refundable

Course Fee
  • HK$3850 per module
  • The CEF Institution Code of HKU SPACE is 100

CEF SectorBusiness Services

CEF Courses
Principles of Marketing (Module from Advanced Diploma in Digital and Social Media Marketing)
COURSE CODE 21Z09865-9 FEES $3,850 ENQUIRY 2867-8316
Consumer Behaviour (Module from Advanced Diploma in Digital and Social Media Marketing)
COURSE CODE 21Z09866-7 FEES $3,850 ENQUIRY 2867-8316
Marketing Communications (Module from Advanced Diploma in Digital and Social Media Marketing)
COURSE CODE 21Z09867-5 FEES $3,850 ENQUIRY 2867-8316
Digital Marketing (Module from Advanced Diploma in Digital and Social Media Marketing)
COURSE CODE 21Z09868-3 FEES $3,850 ENQUIRY 2867-8316
Retail Management and Operations (Module from Advanced Diploma in Digital and Social Media Marketing)
COURSE CODE 21Z09869-1 FEES $3,850 ENQUIRY 2867-8316
Introduction to Branding (Module from Advanced Diploma in Digital and Social Media Marketing)
COURSE CODE 21Z09870-5 FEES $3,850 ENQUIRY 2867-8316
Continuing Education Fund reimbursable programme Continuing Education Fund reimbursable programme (selected modules only)
Some modules of this programme have been included in the list of CEF reimbursable programmes. Application for CEF has to be made before commencement of the modules.

Application Form Application Form

Enrolment Method

All applicants are required to complete the application form and submit it with one sets of the following supporting documents together with application fee of HK$150 to any oftheHKUSPACE enrolment centres:

1.Certified true copies* of full educational certificates and transcripts;

2. Original / Certified true copies* of testimonials or other documentary proof of the applicant’s working experience;

3. Photocopy of Hong Kong Identity Card#;

 
*Certified true copies: Original certificates and transcripts together with the copies are required to be presented to any HKU SPACE enrolment centres for verification. 
 
#To study in Hong Kong, all non-local applicants are required to obtain a student visa issued by the Immigration Department of the HKSAR Government, except for those admitted to Hong Kong for employment or as dependents, who do not need prior approval before taking up part-time studies. It is the responsibility of individual applicants to make appropriate visa arrangements. Holding an acceptance letter to a HKU SPACE academic progarmme/ course does not guarantee the issue of a student visa. Applicants may wish to note that part-time courses are generally not considered by the Immigration Department for visa purposes except for self-financed, locally accredited taught postgraduate programmes.
 
 
Payment Method

1. Cash or EPS

Only application fee can be paid by cash or EPS at any HKU SPACE enrolment counters.

2. Cheque or Bank Draft

Application fee and Course fees can be paid by crossed cheque or bank draft made payable to "HKU SPACE". Please specify the programme title(s) for application, student's name, and student card number (if applicable).

3. VISA/MasterCard

Applicants may also pay the Application fee and Course fees by VISA or MasterCard, including "HKU SPACE MasterCard", at any HKU SPACE enrolment centres.